The Energy Drinks Global Market Report 2024 by The Business Research Company provides market overview across 60+ geographies in the seven regions – Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa, encompassing 27 major global industries. The report presents a comprehensive analysis over a ten-year historic period (2010-2021) and extends its insights into a ten-year forecast period (2023-2033).
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According to The Business Research Company’s Energy Drinks Global Market Report 2024, The energy drinks market size has grown strongly in recent years. It will grow from $62.85 billion in 2023 to $67.64 billion in 2024 at a compound annual growth rate (CAGR) of 7.6%. The growth in the historic period can be attributed to marketing and branding, changing lifestyles, innovations in formulations, sports and fitness trends, distribution channels.
The energy drinks market size is expected to see strong growth in the next few years. It will grow to $90.49 billion in 2028 at a compound annual growth rate (CAGR) of 7.5%. The growth in the forecast period can be attributed to health consciousness, rising disposable income, innovation in flavors and formats, globalization and market expansion, e-commerce growth, functional ingredients. Major trends in the forecast period include sustainability focus, customization and personalization, e-commerce expansion, functional blurring, regulatory scrutiny and transparency.
The expansion of the e-commerce industry is expected to propel the growth of the energy drink market going forward. E-commerce involves the buying and selling of goods and services over the Internet. E-commerce plays an important role in the energy drink industry by providing a convenient platform for consumers to purchase and explore a diverse range of products, enabling brands to reach a broader market. For instance, in November 2023, according to the International Trade Administration, a US-based Department of Commerce, the UK had the world’s third-largest eCommerce market after China. As of January 2021, U.S. consumer eCommerce accounted for 36.3% of the UK’s total retail market, with eCommerce revenue projected to reach $285.60 billion by 2025. Therefore, the expansion of the e-commerce industry is driving the growth of the energy drink market.
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The energy drinks market covered in this report is segmented –
1) Energy Drinks Market By Product Type: Drinks, Shots, Mixers
2) Energy Drinks Market By Packaging: Bottle, Can, Other Packagings
3) Energy Drinks Market By Distribution Channel: Convenience Store, Supermarket/Hypermarket, Pharmacies/Health Stores, Online Retail
Top Major Players
The Taisho Pharmaceutical Co. Ltd.
Nestle S.A.
PepsiCo
Unilever PLC
Coca-Cola Company
Major companies operating in the energy drink market are increasing their focus on introducing zero-sugar energy drinks to gain a competitive edge in the market. Zero-sugar energy drinks are beverages that provide a boost of energy, typically derived from caffeine and other ingredients, without the addition of any sugar. For instance, in January 2023, GNC Holdings LLC, a US-based retail company, launched PRIME Energy Drinks. These energy drinks are intended to provide consumers with enhanced energy levels. The drinks are available in two different flavors: original and hydration. The original flavor has 200mg of caffeine and 300mg of electrolytes, while the Hydration flavor has zero sugar, 200mg of caffeine, and 300mg of electrolytes. The PRIME Energy Drinks are carbonated, vegan, and made using filtered water, coconut water concentrate, natural flavor, and other natural ingredients.
The energy drinks market report table of contents includes:
1. Executive Summary
2. Energy Drinks Market Characteristics
3. Energy Drinks Market Trends And Strategies
4. Energy Drinks Market – Macro Economic Scenario
5. Global Energy Drinks Market Size and Growth
……
32. Global Energy Drinks Market Competitive Benchmarking
33. Global Energy Drinks Market Competitive Dashboard
34. Key Mergers And Acquisitions In The Energy Drinks Market
35. Energy Drinks Market Future Outlook and Potential Analysis
36. Appendix
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