The Business Research Company’s report on the Esports Content Creation Market provides insights into the global market size, growth rate, regional distribution, competitive landscape, key segments, emerging trends, and strategic opportunities.
What are the primary drivers fueling the growth of the esports content creation market in recent years?
Increasing demand for live digital entertainment is expected to propel the growth of the esports content creation market going forward. Live digital entertainment refers to real-time online experiences such as streaming concerts, gaming, or virtual events that audiences can watch or interact with as they happen. The demand for live digital entertainment is rising from consumers’ desire for immediacy, authenticity, and shared real-time engagement that replicates the spontaneity of in-person experiences in an increasingly digital world. Esports content creation helps boost the demand for live digital entertainment by offering engaging, real-time gaming experiences that attract massive audiences and foster interactive participation across digital platforms. For instance, in December 2024, according to the Australian Communications and Media Authority, an Australia-based Government agency reported that 91% of Australians accessed online services either paid or free to watch video content in 2024, marking an increase from 83% in 2023. Therefore, the increasing demand for live digital entertainment is driving the growth of the esports content creation market.
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What is the projected market size of the esports content creation industry, and how is it expected to grow?
The esports content creation market size has grown exponentially in recent years. It will grow from $2.38 billion in 2024 to $3.29 billion in 2025 at a compound annual growth rate (CAGR) of 38.3%. The growth in the historic period can be attributed to increasing popularity of gaming, rising number of online streaming platforms, rise in competitive gaming events, growing investment from brands and sponsors, increasing engagement of gaming communities.
The esports content creation market size is expected to see exponential growth in the next few years. It will grow to $11.89 billion in 2029 at a compound annual growth rate (CAGR) of 37.9%. The growth in the forecast period can be attributed to growing adoption of virtual reality and augmented reality, increasing demand for mobile gaming content, rise in esports viewership, growing influence of social media platforms, expanding monetization opportunities through streaming. Major trends in the forecast period include advancement in AI-powered content tools, innovation in immersive viewer experiences, and integration of esports with mainstream media, advanced monetization models for creators, innovation in interactive and live-streaming formats.
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Who are the key players driving competition in the esports content creation market?
Major companies operating in the esports content creation market are WarnerMedia LLC , NetEase Inc., Activision Blizzard Inc., Electronic Arts Inc., Epic Games Inc., Riot Games Inc., Capcom Co. Ltd., Hi-Rez Studios Inc., Logitech G (a brand of Logitech International S.A.), Nerd Street Gamers LLC, FACEIT Ltd., Cloud9 Esports Inc., MOUZ GmbH, Gfinity plc, Resilience Esports, Misfits Gaming Group LLC, Luminosity Gaming (subsidiary of Enthusiast Gaming Holdings Inc.), Wargaming Public Company Limited, HyperX, Astralis A/S
What are the major trends in the esports content creation market?
Major companies operating in the esports content creation market are focusing on advanced innovation, such as authenticity in brand integration, to enhance user engagement and drive long-term growth. Authenticity in brand integration refers to seamlessly incorporating brands into content in a way that feels natural and relevant, ensuring alignment with the audience’s values and interests. For instance, in January 2025, G2 Esports, a Germany-based esports organization, introduced a new media agency named 62. The agency’s mission is to assist mainstream brands in effectively engaging with the esports community. This offer services such as creative advertising, media buying, content production, and event management. The goal is to deliver authentic connections between brands and esports audiences. Through these services, 62 aims to enhance brands’ presence in the esports world.
Which key geographies are driving the growth of the esports content creation market?
North America was the largest region in the esports content creation market in 2024. The regions covered in the esports content creation market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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What are the key segments driving growth in the esports content creation market?
The esports content creation market covered in this report is segmented –
1) By Content Type: Live Streaming, Video-on-Demand, Written Content
2) By Platform: Streaming Platforms, Social Media, Dedicated Esports Websites
3) By Creator Type: Professional Players And Teams, Esports Organizations And Leagues, Independent Content Creators, Game Developers And Publishers
4) By Revenue Model: Pay-Per-Use, Subscriptions
Subsegments:
1) By Live Streaming: Tournament broadcasts, Player POV streams, Practice/scrim sessions, Behind-the-scenes/live Q&A, Charity and special event streams, Co-streams with influencers.
2) By Video-on-Demand (VOD): Match highlights, Game analysis and breakdowns, Tutorials and how-to content, Player/team documentaries, Reaction and commentary videos, Esports news recaps.
3) By Written Content: News articles and match reports, Strategy guides and walkthroughs, Opinion pieces/editorials, Interviews with players/coaches, Esports journalism and feature stories, Patch notes and meta-analysis.
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How is the esports content creation market defined, and what are its core characteristics?
Esports content creation refers to the structured process of producing, distributing, and monetizing gaming-related content, including live streams, videos, social media posts, and articles. This content is designed to engage audiences, promote esports events, and enhance brand visibility within the gaming industry. Esports content creators include professional gamers, influencers, production studios, and media organizations that specialize in gaming entertainment.
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