The Europe Self-Tanning Products Market was valued at USD 280.56 billion in 2023 and is projected to reach USD 374.20 billion by 2030, growing at a compound annual growth rate (CAGR) of 4.2% during the forecast period (2024-2030).
Europe dominates the global self-tanning products market, holding over 35% of the market share in 2023. Growing consumer awareness of the harmful effects of UV rays, particularly in regions affected by ozone depletion, has significantly driven the adoption of self-tanning products. These products provide a safe and effective alternative to natural tanning, reducing the risks associated with prolonged sun exposure, including skin cancer.
Young adults in Europe are at the forefront of the trend, seeking stylish and radiant tans without the associated risks, further propelling market growth.
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