event and exhibition market overview, event and exhibition industry, event and exhibition market trends, event and exhibition market outlook, event and exhibition market scope, event and exhibition market share
What is the current market size and future outlook for the event and exhibition market?
The event and exhibition market size has grown strongly in recent years. It will grow from $47.66 billion in 2024 to $50.66 billion in 2025 at a compound annual growth rate (CAGR) of 6.3%. The growth in the historic period can be attributed to increased business networking opportunities, consumer demand for experiences, economic growth, government and institutional support, the development of infrastructure, and increased corporate spending on marketing.
The event and exhibition market size is expected to see strong growth in the next few years. It will grow to $63.75 billion in 2029 at a compound annual growth rate (CAGR) of 5.9%. The growth in the forecast period can be attributed to the rise of hybrid and virtual events, the expansion of emerging markets, rising demand for experiential marketing, increased investment in event technology, and growing corporate and consumer events. Major trends in the forecast period include the integration of virtual and augmented reality, sustainable and eco-friendly events, the adoption of AI and automation in event management, data-driven event strategies, and personalized event experiences.
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Which Market drivers have played a significant role in driving the event and exhibition market?
The growing investments in corporate conferences and events are expected to propel the growth of the event and exhibition market going forward. Investments in corporate conferences and events refer to companies allocating resources and funds to organize networking, brand promotion, knowledge sharing, and business development gatherings. Corporate conferences and events are inlight with a focus on networking, brand visibility, and direct client engagement. Higher investment in corporate events drives demand for venues, ranging from hotels and conference centers to unique event spaces, thereby boosting revenue for these facilities. For instance, in July 2024, according to Northstar Travel Media Ltd., a UK-based B2B information and marketing solutions company A quarterly report surveying 185 organizations reveals rising sector confidence, with booking lead times extending from 11 to 16 weeks, an average inquiry of £27,853, and increasing investments—85% of organizations now invest in development, with an average of £348,035 in the past year, and 78% have a dedicated strategy, up 10% since October 2023. Therefore, growing investments in corporate conferences and events are driving the growth of the event and exhibition market.
What are the key segments within the event and exhibition market?
The event and exhibition market covered in this report is segmented –
1) By Type: Business-To-Business (B2B), Business-To-Consumer (B2C), Mixed Or Hybrid, Other Types
2) By Event Types: Corporate Events, Trade Shows And Exhibitions, Social Events, Sports Events, Other Event Types
3) By Revenue Streams: Exhibitor Fee, Sponsorship Fee, Entrance Fee, Services, Other Revenue Streams
4) By End User: Consumer Goods And Retail Sector, Automotive And Transportation Sector, Industrial, Entertainment, Real Estate And Property, Hospitality Sector, Other End Users
Subsegments:
1) By Business-To-Business (B2B): Trade Shows And Conferences, Corporate Networking Events, Industry-Specific Exhibitions, B2B Product Launch Events, Professional Development And Training Events
2) By Business-To-Consumer (B2C): Consumer Expos And Fairs, Retail And Product Demonstration Events, Public Trade Shows, Consumer Technology And Innovation Events, Festivals And Cultural Exhibitions
3) By Mixed Or Hybrid: Hybrid Conferences (Online And In-Person), Virtual And Physical Expos, Hybrid Product Launches And Showcases, Webinars With Live Exhibitions, Hybrid Networking And Career Fairs
4) By Other Types: Virtual Events And Online Exhibitions, Community Events And Public Gatherings, Niche Or Specialized Events (E.G., Charity Galas, Local Festivals), Educational And Training Events, Nonprofit And Government Expos
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Which key players are shaping the event and exhibition market?
Major companies operating in the event and exhibition market are RELX Group, The Freeman Company LLC, Informa Markets, GL Events, Reed Exhibitions, Cvent Inc., Messe Frankfurt GmbH, MCH Group AG, Artexis Easyfairs, Clarion Events Ltd, Fiera Milano SpA, NürnbergMesse GmbH, Koelnmesse GmbH, Emerald Expositions Events Inc., Easyfairs, COMEXPOSIUM Group, Hyve Group plc, dmg events, ITE Group Plc, Viparis, Tarsus Group, Messe Düsseldorf Gmbh, Deutsche Messe AG
Which transformative trends will shape the event and exhibition market landscape?
Major companies in the events and exhibitions market are focusing on advancing technology for events and exhibitions, such as advanced transaction infrastructure, to enhance attendee ticketing experiences, streamline operations, and increase engagement by integrating cutting-edge technologies. Transaction infrastructure for event ticketing refers to the technological framework that enables secure payment processing, efficient ticket distribution, real-time validation, and comprehensive management of event tickets. For instance, in August 2023, Leap Event Technology, a US-based event solution company, launched a new integrated merchant services solution designed to streamline payment management for event organizers. This solution, powered by Stripe, is part of Leap’s comprehensive suite of event technology offerings, which includes ticketing and e-commerce products tailored for various sectors such as music, sports, and performing arts. Additionally, the service includes fraud protection tools to ensure secure transactions and is available to clients at no extra cost. This launch aims to improve operational efficiency for event organizers while facilitating easier ticket sales and merchandise transactions.
How do regional factors impact the event and exhibition market, and which region is the largest contributor?
Europe was the largest region in the event and exhibition market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the event and exhibition market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
What Does The Event And Exhibition Market Report 2025 Offer?
The event and exhibition market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
Events and exhibitions are organized activities designed to bring people together for purposes such as networking, showcasing products, or sharing knowledge. Events include conferences and seminars, while exhibitions involve displays of products or services to attract and engage targeted audiences.
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