How has the event management platform market evolved, and where is it heading next?
The event management platform market size has grown rapidly in recent years. It will grow from $40.34 billion in 2024 to $45.23 billion in 2025 at a compound annual growth rate (CAGR) of 12.1%. The growth in the historic period can be attributed to rise of event sponsorship and monetization, shift towards digitalization, integration with CRM (customer relationship management) and marketing platforms.
The event management platform market size is expected to see rapid growth in the next few years. It will grow to $71.83 billion in 2029 at a compound annual growth rate (CAGR) of 12.3%. The growth in the forecast period can be attributed to increased emphasis on analytics, demand for automation and efficiency, hybrid and virtual event boom. Major trends in the forecast period include hybrid event solutions, AI and automation, integration with virtual event platforms, blockchain for security and transparency, immersive technologies.
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What are the key forces behind the event management platform market’s growth in recent years?
The accelerated adoption of virtual events is expected to propel the growth of the event management platform market going forward. Virtual events refer to gatherings or conferences that take place entirely online, without the need for physical attendance. These events leverage digital technologies to create immersive and interactive experiences for attendees, speakers, exhibitors, and sponsors. Event management platforms are used as essential tools for orchestrating successful virtual events by providing comprehensive functionality, customization options, and support services, and they help to streamline the planning process, enhance attendee engagement, and deliver valuable insights for organizers. For instance, in 2022, according to a survey of 1250+ organizers and attendees conducted by Kaltura, a US-based software company, 92% of organizers have switched to virtual events for 2021, 94% are preparing for virtual events for 2022, and 48% are planning to increase the number of virtual events they host next year. Therefore, the accelerated adoption of virtual events is driving the growth of the event management platform market.
What are the major segments of the event management platform market?
The event management platform market covered in this report is segmented –
1) By Component: Hardware, Software, Services
2) By Deployment: On-Premise, Cloud-Based
3) By Application: Event Planning, Event Registration And Ticketing, Event marketing, Content Management, Networking Management, Analytics And Reporting, Audience Management And Communication, Visitor Management, Venue Management, Other Applications
4) By End User: Trade Show Organizers, Event Management Agencies, Corporates, Academics, Organizations, Associations r Non-profitable Trusts Or Government Bodies, Other End Users
Subsegments:
1) By Hardware: Event Management Kiosks, Audio-Visual Equipment, Wearables, Sensors And RFID Tags
2) By Software: Event Planning And Scheduling Software, Ticketing And Registration Software, Event marketing Software, Event Analytics And Reporting Software, Mobile Event Apps, Virtual Event Platforms
3) By Services: Event Planning And Consulting Services, Event Staffing And On-site Support, Technical Support And Maintenance Services, Content Management And Production Services, Venue Management Services
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Which companies dominate the event management platform market?
Major companies operating in the event management platform market are Cvent Holding Corp, Eventbrite, Active Network LLC, Swapcard, Bizzabo, Airmeet Inc., Whova Inc., Splash Inc., Pathable Inc., Hubb Inc., BigMarker, Aventri Inc., Goldcast, WebEx Events LLC, PheedLoop Inc., Zuddl, Hopin, Eventzilla, Attendify, Social Tables, Gather, EventMobi GmbH, Hey Summit Ltd., vFairs, Accelevents Inc., Intrado, Eventdex LLC, Boomset, EventGeek Inc.
What major trends will shape the event management platform market during the forecast period?
Major companies operating in the event management platform market are focusing on the development of innovative platforms, such as Cvent Events+, to stay competitive and meet the evolving needs of the market. Events+ is a comprehensive event management platform to promote events and help attendees discover upcoming events and webinars. For instance, in July 2023, Cvent Holding Corp., a US-based technology company, launched Cvent Events+, a comprehensive event marketing and management platform that offers various features to help event organizers promote events, share video content, and enhance attendee engagement. It is designed to enhance engagement with event audiences year-round by leveraging the power of video content. Additionally, it includes features such as event calendaring, event registration links, video channels, seamless integration, marketing and communication tools, mobile check-in, and comprehensive event management software. These features provide a comprehensive solution for event organizers to plan, promote, and execute successful events while enhancing attendee engagement and satisfaction.
What are the key regional dynamics of the event management platform market, and which region leads in market share?
North America was the largest region in the event management platform market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the event management platform market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
What Does The Event Management Platform Market Report 2025 Offer?
The event management platform market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
An event management platform refers to a software solution developed to streamline the planning, organization, and execution of events like conferences, trade exhibits, corporate meetings, and social gatherings. This technology aims to consolidate and automate the many tasks and procedures involved in event planning.
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