The Business Research Company’s report on the Event Management Software Market provides insights into the global market size, growth rate, regional distribution, competitive landscape, key segments, emerging trends, and strategic opportunities.
Which emerging drivers are set to accelerate the growth of the event management software market further?
The increase in preference for hosting virtual events is significantly contributing to the growth of the event management software market. Virtual events are completely hosted and run online with the potential for attendees to view or participate from anywhere in the world with an agenda of single or multiple-track presentation sessions or collaborative sessions. These sessions are streamed online through virtual conferences, webinars, internal hybrid events, and external hybrid events. For instance, in October 2024, according to Event Academy, a London-based event management training provider, surveyed the engagement levels of 7,424,640 people on social media platforms worldwide for a full year, ending on September 19th, 2024, to find out the current state of event marketing. As per the study, 62% of survey participants listed virtual events as their core focus. In 2023, the global virtual events market was worth a staggering $171.4 billion, estimated to increase to $889 billion by 2032. Events marketers also listed workshops (14.9%), networking events (14.6%), virtual conferences (13.4%), and live Q&A sessions (11.3%), Charity events didn’t fare as well, with only 6.7% engagement, and online courses and product launches came in last, with 6.6% and 5.1%, respectively. Therefore, a rising preference for virtual events is driving growth in the event management software market.
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What are the key factors influencing the forecasted market size of the event management software industry?
The event management software market size has grown rapidly in recent years. It will grow from $8.07 billion in 2024 to $9.09 billion in 2025 at a compound annual growth rate (CAGR) of 12.7%. The growth in the historic period can be attributed to demand for efficiency and automation, focus on data security and compliance, adoption by various industries, customization and branding, rise of event registration platforms.
The event management software market size is expected to see rapid growth in the next few years. It will grow to $15.03 billion in 2029 at a compound annual growth rate (CAGR) of 13.4%. The growth in the forecast period can be attributed to personalization capabilities, sustainability and green events, focus on accessibility and inclusivity, evolving compliance standards, crowdsourcing and participant input. Major trends in the forecast period include hybrid and virtual event solutions, integrated event platforms, mobile event apps, contactless event solutions, enhanced security measures, blockchain for ticketing and security.
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Who are the leading competitors in the event management software market?
Major companies operating in the event management software market include Active Network,Arlo Technologies , Attendify, Aventri, Bizzabo, Certain Inc., Cvent Inc., EMS Software LLC, Eventbrite, EventMobi, Gather Technologies,Ungerboeck,webMOBI, RainFocus, Regpack, SignUpGenius,XING Events, Eventzilla, Meeting Evolution, EventBooking, Bitrix24, Tripleseat, Accelevents, Glue Up, Event Espresso, Hubb LLC., Hubilo Inc., event geek
Which emerging trends are set to transform the event management software market landscape?
Major companies operating in the event management software market are launching new event platforms to enhance attendee engagement at events. Event management software platforms are digital tools designed to streamline and facilitate the planning, organization, and execution of events, such as conferences, meetings, and social gatherings. For instance, in February 2022, Captello, a US-based event platform launched its GOALS solution, designed to align various event activities with objectives and incentivize participants who achieve or exceed engagement milestones set by event organizers. The platform connects event activations, tracks progress, rewards participants with points for interactions, and offers progress reports and leaderboards. The goal is to improve attendee engagement, data quality, and networking opportunities while creating new sponsorship revenue streams for event organizers. This solution enhances event experiences and encourages deeper attendee engagement.
How do different geographies compare in terms of market share and growth potential in the event management software market?
North America was the largest region in the event management software market in 2024.Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the event management software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
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Which major segments of the event management software market are experiencing the fastest growth?
The event management software market covered in this report is segmented –
1) By Component: Software, Services
2) By Deployment Type: On-premise, Cloud
3) By Organization Size: Small, Medium, Large
4) By End-User: Corporate, Government, Third-Party Planners, Education, Other End-Users
Subsegments:
1) By Software: Event Registration Software, Event Planning Software, Event Ticketing Software, Event marketing Software, Attendee Engagement Software, Event Analytics Software
2) By Services: Consulting Services, Implementation Services, Support And Maintenance Services, Training Services
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How is the event management software market defined, and what are its core characteristics?
Event management software refers to the software that helps organizers plan, execute, and report on events, driving success for their business. and also used to manage the events and activities in a company from the beginning to the end. This platform consists of an online back-office and a user interface for attendees, which is frequently a mobile app. The event management software assists the event planner throughout the event’s lifespan.
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