At what pace is the exam preparation and tutoring market growing, and what is its estimated value?
The exam preparation and tutoring market size has grown strongly in recent years. It will grow from $68.08 billion in 2024 to $72.09 billion in 2025 at a compound annual growth rate (CAGR) of 5.9%. The growth in the historic period can be attributed to education system trends, high-stakes examinations, parental aspirations and involvement, competitive college admissions, globalization and language proficiency.
The exam preparation and tutoring market size is expected to see strong growth in the next few years. It will grow to $88.81 billion in 2029 at a compound annual growth rate (CAGR) of 5.4%. The growth in the forecast period can be attributed to remote and online learning trends, emphasis on skill-based education, changing testing formats, government initiatives and educational policies, rise of lifelong learning. Major trends in the forecast period include adaptive learning technologies, technological advancements in education, personalized learning platforms, gamification of learning, collaborative learning platforms.
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What are the key drivers behind the rapid expansion of the exam preparation and tutoring market?
The increasing academic competition is expected to propel the growth of the exam preparation and tutoring market going forward. As educational standards rise and more students vie for limited college admissions and scholarship opportunities, there is a growing pressure on learners to excel academically. This competitive environment motivates both students and parents to seek additional support through tutoring services that enhance academic performance and improve test scores. For example, according to Data Science for Everyone, a coalition advancing data science education, the number of student participating in AP Data Science Challenge, a competition for high school students to develop essential data science skills early, increased from 2,500 in 2023 to 9,000 in 2024. Therefore, the increasing academic competition is driving the growth of the exam preparation and tutoring market.
What is the segmentation for the exam preparation and tutoring market?
The exam preparation and tutoring market covered in this report is segmented –
1) By Tutoring Type: Structured Tutoring, On-demand Tutoring
2) By Tutoring Style: Test Preparation Service, Subject Tutoring Service
3) By Course Duration: Test Preparation Service, Subject Tutoring Service
4) By End-User: K-12 (Schools), Higher Education (College Or Universities), Corporate Or Professional Training
Subsegments:
1) By Structured Tutoring: One-On-One Tutoring Sessions, Group Tutoring Classes, Curriculum-Based Programs
2) By On-Demand Tutoring: Online Tutoring Platforms, Mobile App-Based Tutoring, Instant Tutoring Services
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Who are the most influential companies in the exam preparation and tutoring market?
Major companies operating in the exam preparation and tutoring market include Pearson plc, TAL Education Group, McGraw Hill Education Inc., Cengage Learning Holdings II Inc., Kaplan Inc., Varsity Tutors, The Princeton Review, Sylvan Learning LLC, Chegg Inc., Tutor Doctor International Inc., Catapult Learning LLC, Wyzant Inc., C2 Educational System Inc., Kumon North America Inc., TPR Education IP Holdings, Tutor.com Inc., Preply Inc., GradeStack Learning Pvt. Ltd., Barron’s Educational Series Inc., Mathnasium LLC, TakeLessons, Ambow Education Holding Ltd., BenchPrep, Club Z! Tutoring Services, Skooli Inc., ArborBridge Inc., Manhattan Prep, Magoosh, Tutoring Club LLC, Houghton Mifflin Harcourt Publishing Company, Wiley Education Services
What are the most influential trends expected to drive the exam preparation and tutoring market forward?
Technological advancements are a key trend gaining popularity in the exam preparation and tutoring market. Companies operating in the exam preparation and tutoring market are introducing new technologies to develop innovative products to sustain their position in the market. For instance, in March 2022, Vedantu, an India-based tutoring platform specializing in academic tutoring services, launched the Whiteboard Audio Video Environment (W.A.V.E. 2.0), a technologically advanced online learning platform. The W.A.V.E. platform uses artificial intelligence and machine learning to measure over one hundred parameters in real-time, resulting in improved student engagement, teaching effectiveness, and learning outcomes. The technology provides accurate insights by utilizing face recognition, content analysis, whiteboard usage analysis, verbal interaction analysis, doubt analysis, tone analysis, sentiment analysis, and other advanced techniques. According to the company, the patented technology is anticipated to completely revolutionize the learning process and performance evaluation.
What are the major regional insights for the exam preparation and tutoring market, and which region holds the top position?
The countries covered in the exam preparation and tutoring market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
What Does The Exam Preparation And Tutoring Market Report 2025 Offer?
The exam preparation and tutoring market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
Exam preparation and tutoring refer to the act of teaching or instructing to improve the performance of a student by following a standardized set of instruction. These are used to build critical thinking abilities, increase confidence, and improve subject comprehension. Tutoring gives students one-on-one attention and a personalized learning experience.
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