Exploring Keyboards Market Strategies 2024-2033: Analyzing Competitive Strategies and Growth Initiatives| Apple Inc. Samsung Electronics Co. Ltd. Microsoft Corporation Dell Technologies Inc. Lenovo Group Ltd.

The Keyboards Global Market Report 2024 by The Business Research Company provides market overview across 60+ geographies in the seven regions – Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa, encompassing 27 major global industries. The report presents a comprehensive analysis over a ten-year historic period (2010-2021) and extends its insights into a ten-year forecast period (2023-2033).

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According to The Business Research Company’s Keyboards Global Market Report 2024, The keyboards market size has grown steadily in recent years. It will grow from $9.56 billion in 2023 to $9.76 billion in 2024 at a compound annual growth rate (CAGR) of 2.1%. The  growth in the historic period can be attributed to personal computing proliferation, gaming and esports growth, office automation, replacement and upgrade cycles, ergonomic considerations.

The keyboards market size is expected to see steady growth in the next few years. It will grow to $10.73 billion in 2028 at a compound annual growth rate (CAGR) of 2.4%. The growth in the forecast period can be attributed to remote and flexible work trends, customization and personalization, rise of mechanical keyboards, integration with smart devices, focus on sustainability. Major trends in the forecast period include integration of touchpad and trackpoint, enhanced durability and build quality, smart and productivity features, sustainability and eco-friendly materials, integration with smart devices.

The rising prevalence of gamers using the keyboard for gaming is a key factor driving the growth of the keyboard market. According to a survey conducted by EEDAR, an NPD Group Company in the US, 67% of the total population plays games, making for 211.2 million total gamers in the country. There is a growth in the number of gamers each year and with the introduction of new games, the requirement is likely to rise which in turn is expected to drive the growth of the keyboard market. The gaming keyboard keys are designed to handle easy, fast, and repetitive keystrokes to attract gamers. The 104 keys on a full-size layout provide a huge selection of potential inputs and mapping game functions across those readily accessible keys provides players with flexibility in how they want to control their experience. Keyboards also provide the option of using macros, which are a series of commands tied to a single input. Therefore, the rising prevalence of gamers is expected to propel the growth of the keyboards market.

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The keyboards market covered in this report is segmented –

1) By Type: Basic Keyboard (QWERTY), Wired Keyboard, Wireless Keyboard, Ergonomic Keyboard, Vertical Keyboard, Compact keyboard, Adjustable keyboard, Split Keyboard, Mechanical Keyboard
2) By Application: Corporate, Personal, Gaming
3) By Distribution Channel: Online Store, Offline Store

The growing technological advances is a major trend gaining popularity in the keyboards market. Major companies operating in the keyboard industry are focused on creating innovative keyboard technology solutions. For instance, in September 2023, 3Dconnexion, a Germany-based computer application company launched an innovative new Keyboard Pro with Numpad. This is equipped with 12 programmable 3Dconnexion keys that offer stability and minimal resistance with advanced scissor technology that automatically recognizes active apps and provides access to app-specific commands, saving time and keeping the user focused.  .

The keyboards market report table of contents includes:

1. Executive Summary
2. Market Characteristics
3. Market Trends And Strategies
4. Impact Of COVID-19
5. Market Size And Growth
6. Segmentation
7. Regional And Country Analysis
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.
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27. Competitive Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis

Major Players:

• Apple Inc.
• Samsung Electronics Co. Ltd.
• Microsoft Corporation
• Dell Technologies Inc.
• Lenovo Group Ltd.

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