Overview and Scope
Extended reality (XR) refers to a spectrum of technologies that merge the physical and virtual worlds to create immersive and interactive experiences. XR encompasses virtual reality (VR), augmented reality (AR), and mixed reality (MR), allowing users to engage with digital content and interact with virtual objects or environments in real time.
Sizing and Forecast
The extended reality market size has grown exponentially in recent years. It will grow from $44.62 billion in 2023 to $57.64 billion in 2024 at a compound annual growth rate (CAGR) of 29.2%. The growth in the historic period can be attributed to increased accessibility of devices, consumer electronics adoption, gaming and entertainment adoption, military and defense applications, integration with iot.
The extended reality market size is expected to see exponential growth in the next few years. It will grow to $161.19 billion in 2028 at a compound annual growth rate (CAGR) of 29.3%. The growth in the forecast period can be attributed to integration with smart devices, e-commerce and retail integration, expanding xr content libraries, healthcare simulation and training, extended reality in sports training, xr in cultural heritage preservation. Major trends in the forecast period include advancements in hardware technologies, ai integration for personalization, blockchain for xr security, augmented reality integration.
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The extended reality market covered in this report is segmented –
1) By Component: Hardware, Software, Services
2) By Technologies: Augmented Reality (AR) Technology, Virtual Reality (VR) Technology, Mixed Reality (MR) Technology
3) By End User: Gaming, Retail, Healthcare, Manufacturing, Media And Entertainment, Education, Aerospace And Defense, Other End Users
North America was the largest region in the extended reality market in 2023. Europe is expected to be the fastest-growing region in the forecast period. The regions covered in the extended reality market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Major Driver Impacting Market Growth
Increasing government initiatives in extended reality (XR) are expected to propel the growth of the extended reality (XR) market going forward. Government initiatives are the initiatives various governments take to support a particular industry or area in a country. Several government authorities, such as the Dubai government, are initiating several initiatives for the development of extended reality and thereby supporting the country’s digital transformation. For instance, in July 2022, the Dubai government initiated a significant metaverse strategy. This initiative aims at becoming one of the top 10 extended reality (XR) economies to create a network of virtual spaces and improve the quality of life for citizens with metaverse technologies. Therefore, increasing government initiatives in extended reality (XR) drives the extended reality (XR) market.
Key Industry Players
Major companies operating in the extended reality market report are Apple Inc., Google LLC, Samsung Electronics Co. Ltd., Microsoft Corporation, Meta Platforms Inc., Sony Corporation, Accenture plc, Qualcomm Incorporated, NVIDIA Corporation, Adobe Inc., Seiko Epson Corporation, Dassault Systemes SE, PTC Inc., Unity Technologies Inc, SoftServe Inc., Tata Elxsi Ltd., Semcon AB, HTC Corporation, Northern Digital Inc., Varjo Technologies Oy, Talespin Reality Labs Inc., Ultraleap Ltd, Marxent Labs LLC, Vuzix Corporation, Avegant Corporation, Virtuix Inc., Worldviz LLC, Sixense Enterprises Inc., Daqri LLC, The Void LLC
The extended reality market report table of contents includes:
1. Executive Summary
2. Extended Reality Market Characteristics
3. Extended Reality Market Trends And Strategies
4. Extended Reality Market – Macro Economic Scenario
5. Global Extended Reality Market Size and Growth
………..
32. Global Extended Reality Market Competitive Benchmarking
33. Global Extended Reality Market Competitive Dashboard
34. Key Mergers And Acquisitions In The Extended Reality Market
35. Extended Reality Market Future Outlook and Potential Analysis
36. Appendix
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