What are the recent trends in market size and growth for the eye cosmetic packaging market?
The eye cosmetic packaging market size has grown strongly in recent years. It will grow from $14.76 $ billion in 2024 to $15.79 $ billion in 2025 at a compound annual growth rate (CAGR) of 7.0%. The growth in the historic period can be attributed to the rising consumer awareness of personal grooming has consistently driven demand for eye cosmetics, leading to a surge in packaging innovations, the influence of Hollywood and pop culture, necessitating diverse and attractive packaging solutions, advancements in packaging technology have enabled the creation of more functional and aesthetically pleasing designs.
The eye cosmetic packaging market size is expected to see strong growth in the next few years. It will grow to $20.52 $ billion in 2029 at a compound annual growth rate (CAGR) of 6.8%. The growth in the forecast period can be attributed to the ongoing digitalization and rise of social media platforms will continue to drive the popularity of eye cosmetics, requiring packaging that stands out in a digital space, the growing focus on inclusivity and diversity will push brands to develop packaging that appeals to a broader range of consumers, advancements in smart packaging technologies will offer new functionalities and enhance user experience. Major trends in the forecast period include the trend toward minimalistic and sleek packaging designs, the rise in eco-friendly packaging solutions, the adoption of smart packaging, providing additional product information and enhancing the user experience.
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How have varous drivers impacted the growth of the eye cosmetic packaging market?
The increasing consumption of cosmetic products is expected to propel the growth of the eye cosmetic packaging market going forward. Cosmetic products are items designed to be applied to the body or face for cleansing, beautifying, promoting attractiveness, or altering the appearance without affecting the body’s structure or functions. The consumption of cosmetic products is increasing due to growing consumer awareness of personal appearance and self-care, driven by social media influence and a rising focus on beauty and grooming. Eye cosmetic packaging plays a crucial role in enhancing product appeal and the user experience by offering functional designs that ensure easy application and precise dosage. It also protects the product’s integrity, extending its shelf life and maintaining its efficacy. For instance, in December 2022, according to the annual report of Loreal, a France-based cosmetics company, the active cosmetics in Loreal sales amounted to 5124.5 billion euros ($5,549.1 billion) in 2022, up by +30.6%. Therefore, increasing consumption of cosmetic products is driving the growth of the eye cosmetic packaging market.
What are the primary segments of the eye cosmetic packaging market?
The eye cosmetic packagingmarket covered in this report is segmented –
1) By Product: Bottles, Jars, Tubes, Boxes, Other Products
2) By Material: Plastic, Glass, Paper And Paperboard, Metal
3) By Distribution Channel: Online, Offline
4) By Application: Eye Shadow, Eyeliner, Mascara, False Eye Lashes, Eyebrows, Concealer And Primer
Subsegments:
1) By Bottles: Glass Bottles, Plastic Bottles, Airless Bottles, Dropper Bottles, Pumps And Dispensers
2) By Jars: Glass Jars, Plastic Jars, Acrylic Jars, Air-Tight Jars, Mirrored Jars
3) By Tubes: Plastic Tubes, Aluminum Tubes, Flexible Tubes, Squeeze Tubes, Airless Tubes
4) By Boxes: Folding Cartons, Rigid Boxes, Cosmetic Gift Boxes, Printed Packaging Boxes, Eco-Friendly Packaging Boxes
5) By Other Products: Pouches And Sachets, Cosmetic Palettes, Compacts And Cases, Roll-On Packaging, Applicator Tools And Brushes
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Which firms are leading the eye cosmetic packaging market?
Major companies operating in the eye cosmetic packaging market are Berry Global Inc., Albea S.A., AptarGroup Inc., Gerresheimer AG, HCP Packaging USA Inc., Geka GmbH, Quadpack Industries S.A., The Libo Cosmetics Co. Ltd., Alpha Packaging Inc., H&K Müller GmbH & Co. KG, Plásticos FACA S.A., 3C Inc., Laboratorio Edol S.A., APC Packaging LLC, Cosmogen, The Packaging Company (TPC), CORPACK GmbH, Epopack Co. Ltd., Cosmopak Inc., Baralan International, Toly Group
How will industry trends affect the trajectory of the eye cosmetic packaging market?
Major companies operating in the eye cosmetic packaging market are focusing on developing innovative products, such as mascara tubes, to enhance the user experience and meet consumer demand. Mascara tubes are specialized containers that store mascara and come with an applicator for convenient eyelash application. For instance, in October 2023, Cherng Mei Enterprise Co. Ltd., a Taiwan-based cosmetic packaging company, launched flexible tubes for mascara. The tube is available in opaque and transparent finishes, allowing for easy monitoring of product levels to minimize waste. It comes in two styles, M409-1 and M409-2, each holding 5 ml and designed for portability. The packaging can also be adapted for use with eyeliners and lip glosses by pairing it with a thin brush or doe foot applicators.
Which geographic trends are shaping the eye cosmetic packaging market, and which region has the highest market share?
North America was the largest region in the eye cosmetic packaging market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the eye cosmetic packaging market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
What Does The Eye Cosmetic Packaging Market Report 2025 Offer?
The eye cosmetic packaging market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
Eye cosmetic packaging refers to the specialized packaging solutions designed for eye makeup products such as eyeshadows, eyeliners, mascaras, and eyebrow products. It is a specialized domain that focuses on designing packaging solutions that protect, functionally enable, and aesthetically enhance eye makeup products to appeal to consumers and support brand identity.
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