How big is the eye tracking market today, and what are its future growth expectations?
The eye tracking market size has grown rapidly in recent years. It will grow from $2.22 billion in 2024 to $2.54 billion in 2025 at a compound annual growth rate (CAGR) of 14.6%. The growth in the historic period can be attributed to research and academic applications, emergence of virtual reality (VR) and augmented reality (AR), usability testing in user experience (ux) design, medical and healthcare applications, gaming industry integration.
The eye tracking market size is expected to see exponential growth in the next few years. It will grow to $8.2 billion in 2029 at a compound annual growth rate (CAGR) of 34.1%. The growth in the forecast period can be attributed to expanded applications in automotive industry, advancements in wearable devices, attention-based content creation, health monitoring and biometrics, increasing consumer electronics adoption. Major trends in the forecast period include rise of remote work and collaboration tools, accessibility and assistive technologies, market research and advertising, widespread adoption in consumer electronics, gaze-based advertising and market research, advancements in remote eye tracking.
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Which industry factors have accelerated the eye tracking market’s expansion?
The increasing demand for assistive communicators is expected to drive the eye-tracking market. Assistive communicators are tools that aid individuals with communication impairments by facilitating or augmenting their ability to express thoughts, ideas and needs. Eye-tracking technology allows users to control and navigate assistive communicators by tracking their eye movements, enabling a more natural and efficient means of communication. For instance, in May 2022, a report published by The World Health Organization (WHO) and the United Nations Children’s Fund (UNICEF), two prominent United Nations agencies that play vital roles in international public health and child well-being, disclosed that over 2.5 billion individuals require one or multiple assistive products, such as wheelchairs, hearing aids, or communication and cognition-supporting applications. The report highlights that this figure is projected to increase to 3.5 billion by 2050, primarily because of global population aging and the growing incidence of non-communicable diseases. Therefore, increased demand for assistive communicators is expected to propel the growth of the eye-tracking market.
What are the primary segments of the eye tracking market?
The eye tracking market covered in this report is segmented –
1) By Type: Eye Attached Tracking, Optical Tracking, Electrooculography
2) By Component: Hardware, Software
3) By Location: Remote, Mobile
4) By Application: Healthcare, Retail, Research, Automotive, Consumer Electronics, Other Application
Subsegments:
1) By Eye Attached Tracking: Wearable Devices, Head-Mounted Displays (HMDs)
2) By Optical Tracking: Remote Eye Trackers, Camera-Based Systems, Video-Based Eye Tracking Solutions
3) By Electrooculography: Contact Electrooculography Devices, Non-Contact Electrooculography Devices, Research-Grade Electrooculography Systems
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Which firms are leading the eye tracking market?
Major companies operating in the eye tracking market report are Tobii AB, Varjo, Smart Eye AB, RealEye, Xsens Technologies B.V., Noldus Information Technology, Seeing Machine, Sensomotoric Instruments (SMI), iMotions A/S, NovaSight, Eyegaze Inc., Clearview Eye Clinic, Element Human Ltd., Ergoneers GmbH, Eye Tracking Inc., Gazepoint Research Inc., LC Technologies Inc., 4tiitoo AG, The Eye Tribe, Emotiv Inc., Mirametrix Inc., EyeTech Digital Systems, Polhemus, SR Research, PRS IN VIVO, Phoenix Research Labs, GazeHawk, Pupil Labs
Which market trends are set to define the future of the eye tracking market?
Major companies operating in the eye-tracking market are focused on developing innovative solutions, such as webcam eye-tracking to gain a competitive advantage. Webcam eye tracking technology uses a standard webcam or similar camera to monitor and analyze a user’s eye movements and gaze direction in real time. For instance, in June 2024, Tobii AB, a Swedish-based computer software company, launched the Tobii Nexus, a webcam eye tracking. Tobii Nexus is a cutting-edge webcam eye-tracking solution that offers seamless integration with standard webcams, enabling accurate gaze tracking without the need for specialized hardware. Its unique features include real-time eye-tracking capabilities, user-friendly calibration, and compatibility with various software applications, making it ideal for research, accessibility, and user experience analysis.
Which geographic trends are shaping the eye tracking market, and which region has the highest market share?
North America was the largest region in the eye tracking market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the eye tracking market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
What Does The Eye Tracking Market Report 2025 Offer?
The eye tracking market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
Eye tracking is a technology and methodology used to monitor and record the movement and focus of a person’s eyes as they view a visual stimulus, such as a screen, image, or physical environment. This technology allows researchers to understand where a person is looking, how long they spend looking at specific areas and the patterns of their gaze.
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