The facial makeup market size is expected to see strong growth in the next few years. It will grow to $7.4 billion in 2028 at a compound annual growth rate (CAGR) of 6.2%. The growth in the forecast period can be attributed to rise of e-commerce and omnichannel retailing, the growing number of young and working women population, rise in influencer marketing, diversity and inclusivity, celebrity and designer collaborations. Major trends in the forecast period include regulatory compliance and safety concerns, technological advancements in formulations and application, hyper-personalization with AI and AR, inclusivity and diversity, sustainable packaging.
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Scope Of Facial Makeup Market
The Business Research Company’s reports encompass a wide range of information, including:
1. Market Size (Historic and Forecast): Analysis of the market’s historical performance and projections for future growth.
2. Drivers: Examination of the key factors propelling market growth.
3. Trends: Identification of emerging trends and patterns shaping the market landscape.
4. Key Segments: Breakdown of the market into its primary segments and their respective performance.
5. Focus Regions and Geographies: Insight into the most critical regions and geographical areas influencing the market.
6. Macro Economic Factors: Assessment of broader economic elements impacting the market.
Facial Makeup Market Overview
Market Drivers –
A rise in influencer marketing is expected to propel the growth of the facial makeup market going forward. Influencer marketing is a form of marketing that involves collaborating with individuals who have a significant following on social media to promote a brand’s products or services. Influencer marketing is a popular strategy in face makeup to present items in use, offer product reviews, and give makeup tips. Influencer marketing helps beauty firms access a wider audience, build brand awareness, and boost sales. For instance, in February 2024, according to Benchmark Company LLC, a US-based venture capital firm, influencer marketing experienced a significant increase, reaching $21.1 billion in 2023, a 29% rise from the $16.4 billion recorded in 2022. Therefore, the increase in influencer marketing is driving the growth of the facial makeup market.
Market Trends –
Major companies operating in the facial makeup market are developing innovative technologies, such as virtual beauty apps, to gain a competitive edge in the market. A virtual beauty app is a mobile application that uses augmented reality technology to allow users to virtually try makeup and skincare products. For instance, in January 2021, Perfect Corp., a China-based technology company that provides augmented reality (AR) and artificial intelligence (AI) solutions to the beauty and fashion industries, launched the YouCam Makeup app, which is a mobile app that provides a consumer platform to virtually try on new products, perform skin diagnoses, edit photos, and share experiences with the YouCam community. The AI Fashion tool on YouCam Makeup empowers users to modify their style and create gorgeous fashion makeovers by fusing cutting-edge AI technology with fashion design. It provides a lifelike and realistic representation of how the hairstyles will appear to the user.
The facial makeup market covered in this report is segmented –
1) By Type: Face Powder, Concealer, Foundation, Blush, Contouring And Highlighting, Bronzer, Primer, Other Types
2) By Source: Natural, Organic, Chemical
3) By Price: Economic, Premium
4) By Distribution Channel: Hypermarkets Or Supermarkets, Specialty Stores, Online, Other Distribution Channels
5) By End-User: Women, Men
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Regional Insights –
North America was the largest region in the facial makeup market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the facial makeup market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
Key Companies –
Major companies operating in the facial makeup market are Procter & Gamble, Shiseido Company, Limited, L’Oréal, Coty Inc., Estée Lauder Companies, Avon Company, Revlon, Amway Corp., LVMH Moet Hennessy Louis Vuitton, Oriflame Holding AG, Kao Corporation, Unilever, Lotus Herbals,, Oriflame Cosmetics AG, CHANEL, Giorgio Armani S.p.A., Johnson & Johnson Services, Inc., Natura and Co Holding SA, Clarins Group, Henkel AG & Co. KGaA , L Brands, Lakme, Dr. Babor GmbH and Co. KG, Groupe Clarins, Grupo Boticario, Kose Corp., Mary Kay Inc., Nature Republic OC, Nutriglow Cosmetics Pvt. Ltd.
Table of Contents
1. Executive Summary
2. Facial Makeup Market Report Structure
3. Facial Makeup Market Trends And Strategies
4. Facial Makeup Market – Macro Economic Scenario
5. Facial Makeup Market Size And Growth
…..
27. Facial Makeup Market Competitor Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis
30. Appendix
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