How large is the facial steamer market, and what is its growth trajectory?
The facial steamer market size has grown rapidly in recent years. It will grow from $0.48 billion in 2024 to $0.53 billion in 2025 at a compound annual growth rate (CAGR) of 10.7%. The growth in the historic period can be attributed to increasing advancements in home beauty technology, increasing awareness of skincare benefits, the popularity of DIY beauty treatments, the rise of wellness trends and the influence of celebrity endorsements.
The facial steamer market size is expected to see rapid growth in the next few years. It will grow to $0.79 billion in 2029 at a compound annual growth rate (CAGR) of 10.3%. The growth in the forecast period can be attributed to rising skincare awareness, increased demand for at-home spa treatments, rising advancements in steam technology, growing interest in natural beauty solutions and the influence of social media beauty trends. Major trends in the forecast period include rise of portable and compact models, advancements in ultrasonic and ionic technology, increased focus on eco-friendly materials, growth in customizable steam settings and integration with skincare apps and devices.
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What are the key forces behind the facial steamer market’s growth in recent years?
The rising prevalence of skin-related issues is expected to propel the growth of the facial steamer market going forward. Skin-related issues refer to conditions such as melanoma skin cancer, characterized by abnormal and aggressive skin cell growth. Skin issues can occur due to pollution, UV radiation, unhealthy diets, hormonal changes, and inadequate hydration. A facial steamer helps prevent skin-related issues by profoundly cleansing pores, improving hydration, and enhancing the effectiveness of skincare products. For instance, in July 2022, according to a report published by Melanoma UK, a UK-based patient support and advocacy group, the cases of melanoma skin cancer deaths will rise 74% from 72,886 in 2025 to 105,904 in 2040. Additionally, by 2040, approximately 22,886 individuals are projected to be diagnosed with melanoma skin cancer. Therefore, the rising prevalence of skin-related issues is driving the growth of the facial steamer market.
What are the major segments of the facial steamer market?
The facial steamermarket covered in this report is segmented –
1) By Type: Face Steam Inhaler, Face Steam Aromatherapy, Facial Steamer, Face Steam Vaporizer, Facial Sauna
2) By Category: Tabletop, Portable
3) By Application: Salons And Beauty Parlor, Spas, Health And Wellness Centers, Hospitals, Other Applications
Subsrgments:
1) By Face Steam Inhaler: Portable Face Steam Inhaler, Electric Face Steam Inhaler, Handheld Face Steam Inhaler, Personal Face Steam Inhaler, Medical Grade Inhalers
2) By Face Steam Aromatherapy: Essential Oil Face Steamers, Herbal Infusion Steamers, Diffuser And Steamer Combo, Home Aromatherapy Steamers, Spa-Grade Aromatherapy Steamers
3) By Facial Steamer: Nano-Ionic Facial Steamer, Professional Spa Steamer, Cold Mist Facial Steamer, Multi-functional Steamer, Hydration-Focused Steamers
4) By Face Steam Vaporizer: USB Powered Vaporizers, Portable Steam Vaporizers, Electric Steam Vaporizers, Dual-Purpose Vaporizers, Vaporizers With Humidifier Function
5) By Facial Sauna: Home-Use Facial Sauna, Spa-Grade Facial Sauna, Adjustable Temperature Facial Sauna, Infrared Facial Sauna, Facial Sauna With Herbal Tray
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Which companies dominate the facial steamer market?
Major companies operating in the facial steamer market are Panasonic Corporation, Conair Corporation, Beurer GmbH, MedTech Life Pvt Ltd., Dr. Dennis Gross Skincare LLC, Vega, Vanity Planet, Kingdom Beauty Supplies, Homedics, Secura BV, Vicks, Healthgenie, Project E Beauty, MyPurMist, TaoTronics, Agaro Ltd., Pure Daily Care, OKACHI GLIYA, Lure Essentials, Microderm GLO
What major trends will shape the facial steamer market during the forecast period?
Major companies operating in the facial steamer market are developing innovative products, such as luxury steam systems, to offer enhanced comfort and advanced features. A luxury steam system is a high-end, advanced steam generator setup designed for residential or commercial use, offering customizable temperature, humidity, and aromatherapy features for a premium spa-like experience. For instance, in September 2023, Brizo, a US-based brand of kitchen and bath fittings and accessories, launched the Mystix steam system. The Mystix steam system offers a luxurious, spa-like experience with its unique steam generator, featuring rapid Mist, steady steam, and proportional steam technologies for quick heating, consistent temperature, and steam dispersion. It provides two customizable experiences: the Elemental Experience, which includes two user presets and advanced steam regulation, and the Transcendent Experience, which enhances a fully connected digital interface, patented Dual Sensor Technology, and options for aromatherapy, chromotherapy, and audio therapy. With built-in Wi-Fi, Bluetooth, voice activation, and the DFC Home app, users can create up to twelve personalized presets and remotely manage their steam shower experience.
What are the key regional dynamics of the facial steamer market, and which region leads in market share?
North America was the largest region in the facial steamer market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the facial steamer market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
What Does The Facial Steamer Market Report 2025 Offer?
The facial steamer market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
A facial steamer is a device that emits a fine mist of warm steam directed toward the face. The steam produced helps to open up the pores, hydrate the skin, and improve circulation. It is commonly used as part of skincare routines, spa treatments, or facial therapies. The primary purpose of a facial steamer is to enhance skincare by softening and loosening up dirt, oil, and debris that may be trapped in the skin’s pores. It is also used to hydrate the skin, improve blood flow to the face.
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