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What is the present valuation and projected CAGR of the facial tissues market?
The facial tissues market size has grown strongly in recent years. It will grow from $10.79 billion in 2024 to $11.56 billion in 2025 at a compound annual growth rate (CAGR) of 7.1%. The growth in the historic period can be attributed to sanitation awareness, convenience and accessibility, rise in disposable income, marketing and branding, allergies and seasonal ailments.
The facial tissues market size is expected to see strong growth in the next few years. It will grow to $14.77 billion in 2029 at a compound annual growth rate (CAGR) of 6.3%. The growth in the forecast period can be attributed to eco-friendly and sustainable demand, rising health concerns, customization and personalization, market expansion in developing regions, evolving consumer preferences. Major trends in the forecast period include sustainable materials, anti-viral and anti-bacterial properties, designer and special edition tissues, pocket-sized packaging, smart packaging and dispensers.
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What key drivers have fueled the facial tissues market’s development over the years?
The rise in the number of bacterial and viral infectious diseases has led to the rise in demand of sterilized, antibacterial and anti-viral facial tissues. The facial tissues are sterilized during the manufacturing process to prevent the spread of harmful microbes. The special anti-bacterial and antiviral facial tissues are infused with antibacterial and antiviral agents respectively to deactivate the bacteria in cold, flu viruses in cough, sneeze, or nasal discharge to prevent spreading of viruses to others. For instance, in May 2024, according to the Statens Serum Institut, a Denmark-based governmental research institution, invasive pneumococcal disease reported 553 cases in 2022, which increased to 622 cases in 2023, indicating a rise in incidence. In August 2024, according to the Australian Bureau of Statistics, anb Australia-based government agency, in 2022, there were 426 reported cases of influenza, which increased to 598 cases in 2023, alongside a rise in influenza-associated deaths during the same period. Thus, the rise in the number of bacterial and viral infectious diseases is driving the facial tissues market.
What is the segmentation for the facial tissues market?
The facial tissues market covered in this report is segmented –
1) By Type: Box Facial Tissue, Pocket Facial Tissues
2) By Applications: At Home, Away From Home
3) By Distribution Channel: Super markets And Hyper markets, Departmental Stores, Convenience Stores, Online Channels, Other Distribution Channels
Subsegments:
1) By Box Facial Tissue: Standard Box Facial Tissues, Soft Touch Box Facial Tissues, Eco-Friendly Box Facial Tissues
2) By Pocket Facial Tissues: Single-Packet Pocket Tissues, Multi-Packet Pocket Tissues, Travel-Sized Pocket Tissues
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Who are the most influential companies in the facial tissues market?
Major companies operating in the facial tissues market include Kimberly-Clark Corporation, The Procter & Gamble Company, Asia Pulp & Paper Group, Vinda International Holdings Limited, C&S Paper Co. Ltd., Metsä Tissue Corporation, WEPA Group, Cascades Inc., KP Tissue Inc., Essity AB, Sofidel S.p.A., CMPC Tissue S.A., Georgia-Pacific LLC, Fujian Hengan Group Ltd., Johnson & Johnson, Asia Pulp & Paper, Beiersdorf AG, Hengan International Group Company Limited, Kruger Products L.P., Clearwater Paper Corporation, Wausau Paper Corp., Wausau Paper, Cascades Tissue Group, Marcal Manufacturing LLC, Soundview Paper Company, Oasis Brands Inc., Solaris Paper Inc., Fiora, Seventh Generation Inc.
What are the top industry trends projected to impact the facial tissues market?
Major companies operating in the facial tissues are developing innovative products such as Bonterra range of tissue products to better serve customers. The Bonterra range is an innovative and sustainably focused line of household paper products that includes At-Home bath tissue, paper towels, and facial tissue. For instance, in March 2022, Kruger Products, a Canada-based paper mill company launched its Bonterra range of tissue products into the Canadian market. The range is made from 100% recycled paper with FSC certification, wrapped in plastic-free packaging. The launch of the Bonterra range is one of the recent innovations in the facial tissues market, which is driven by changing consumer preferences and increasing demand for eco-friendly, convenient, and effective facial tissue products
What are the major regional insights for the facial tissues market, and which region holds the top position?
Asia-Pacific was the largest region in the facial tissues market in 2023. North America was the second largest region in the facial tissues market. The regions covered in the facial tissues market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
What Does The Facial Tissues Market Report 2025 Offer?
The facial tissues market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
The facial tissues refer to tissue papers or wipes or paper handkerchiefs that are thin, soft, absorbent, smooth, and disposable which are used for cleaning the face and reducing the spread of an infection or diseases as like swine flu. They serve as disposable alternatives to handkerchiefs made of cloth.
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