Overview and Scope
Fan engagement refers to the interaction process between a club and a particular entity, such as a sports team, musician, brand, or celebrity, focusing on how clubs communicate, listen to, and involve fans in the club’s day-to-day operations and decision-making. It emphasizes both online and offline interactions where fans voluntarily engage in team-creating value and providing support directly through actions such as attending games or purchasing merchandise, as well as indirectly through recommendations, volunteering, and other supportive behaviors.
Sizing and Forecast
The fan engagement market size has grown exponentially in recent years. It will grow from $5.54 billion in 2023 to $6.69 billion in 2024 at a compound annual growth rate (CAGR) of 20.7%. The growth in the historic period can be attributed to the offering of virtual reality experiences for fans, arranging fan meet-ups with drivers, conducting fan polls for decision-making, participating in charity events to engage fans, hosting fan appreciation events and exclusive parties.
The fan engagement market size is expected to see exponential growth in the next few years. It will grow to $14.40 billion in 2028 at a compound annual growth rate (CAGR) of 21.2%. The growth in the forecast period can be attributed to the increasing popularity of sports and entertainment, personalized content recommendations based on fans’ favorites, social media interaction with fans, behind-the-scenes content sharing, and interactive Q&A sessions with fans. Major trends in the forecast period include advancements in technology, community building, AI-powered personalization, smart stadiums, and innovative engagement strategies.
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Segmentation & Regional Insights
The fan engagement market covered in this report is segmented –
1) By Engagement Type: Personalized Messages, Live Video Calls, Master classes, Other Engagement Types
2) By User Location: Tier-1 Cities, Tier-2-3 Cities
3) By Application: Entertainment, Art, Social Media Personalities, Music, Other Applications
North America was the largest region in the fan engagement market in 2023. The regions covered in the fan engagement market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
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Major Driver Impacting Market Growth
The increasing popularity of sports is expected to propel the growth of the fan engagement market going forward. Sports refer to physical activities or games that involve structured competition between individuals or teams, often governed by rules or regulations. The popularity of sports is increasing due to advancements in technology and communication, increasing entertainment value, social interaction, and health benefits. Fan engagement catalyzes the popularity of sports by building a passionate and loyal fan base, driving viewership and attendance, attracting media coverage, generating revenue opportunities, and encouraging active participation and involvement. For instance, in December 2021, according to Pepperdine Digital Commons, a US-based digital repository and publication platform, sports franchises grew from 2.4% in 2021 to 5.0% in 2022. Furthermore, For instance, in May 2022, according to a report published by the Sports & Fitness Industry Association (SFIA), a US-based trade association of sports and fitness brands, participation in sports and activities increased by 1.3% in 2021 compared to last year. Therefore, the increasing popularity of sports and entertainment is driving the growth of the fan engagement market.
Key Industry Players
Major companies operating in the fan engagement market are Samsung Electronics Co.Ltd., Microsoft Corporation, Intel Corporation, International Business Machines Corporation, Cisco Systems Inc., Oracle Corporation, SAP SE, Salesforce Inc. , Infosys Limited, Wipro Limited, LISNR Inc., Factoreal Systems Inc., Genius Sports, Medallion Arts Inc., InCrowd Sports Ltd., Onefootball, Choicely, Scribble Technologies Inc., Corite, Star Shoutout Inc., Show4me
The fan engagement market report table of contents includes:
1. Executive Summary
2. Fan Engagement Market Characteristics
3. Fan Engagement Market Trends And Strategies
4. Fan Engagement Market – Macro Economic Scenario
5. Global Fan Engagement Market Size and Growth
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32. Global Fan Engagement Market Competitive Benchmarking
33. Global Fan Engagement Market Competitive Dashboard
34. Key Mergers And Acquisitions In The Fan Engagement Market
35. Fan Engagement Market Future Outlook and Potential Analysis
36. Appendix
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