How has the fidget toys market evolved, and where is it heading next?
The fidget toys market size has grown rapidly in recent years. It will grow from $6.08 $ billion in 2024 to $6.98 $ billion in 2025 at a compound annual growth rate (CAGR) of 14.8%. The growth in the historic period can be attributed to increasing awareness of stress relief benefits, rising prevalence of attention disorders, demand for sensory toys in educational settings, innovations in toy design, influence of early viral trends, growing interest in mental health, need for portable, engaging tools for children and adults.
The fidget toys market size is expected to see rapid growth in the next few years. It will grow to $11.96 $ billion in 2029 at a compound annual growth rate (CAGR) of 14.4%. The growth in the forecast period can be attributed to increasing focus on mental wellness and mindfulness, expansion of customization options, rising demand for eco-friendly products, development of new and innovative designs, the growth of online retail channels, and ongoing celebrity endorsements and social media influence. Major trends in the forecast period include integration of smart technology, eco-friendly and sustainable materials, customizable and personalized designs, fidget toys into wearable formats, growth in interactive and educational variants, influence of viral social media.
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What are the key drivers behind the rapid expansion of the fidget toys market?
The increase in stress and anxiety is expected to propel the growth of the fidget toys market going forward. Stress and anxiety refer to a state of mental and emotional tension or discomfort resulting from pressure (stress) and persistent worry or fear (anxiety). The increased work pressures, social expectations, and financial instability contribute to growing psychological strain. Fidget toys help alleviate stress and anxiety by channeling excess nervous energy, improving focus, and providing sensory engagement, which can reduce overall tension and promote relaxation. For instance, in October 2023, according to the Australian Bureau of Statistics (ABS), an Australia-based organization, approximately 42.9% of individuals aged 16 to 85 have experienced a mental disorder at some point in their lives. In addition, 21.5% of this population had a mental disorder within the past year, with anxiety being the most prevalent, affecting 17.2% of those aged 16 to 85. Among those aged 16 to 24, 38.8% reported having a mental disorder in the last year. Therefore, the increase in stress and anxiety is driving the growth of the fidget toy market.
What is the segmentation for the fidget toys market?
The fidget toysmarket covered in this report is segmented –
1) By Type: Calming Fidget Toy, Alerting Fidget Toy, Chewy Fidget Toy, Resistance Fidget Toy, Tactile Fidget Toy, Other Types
2) By Material: Plastic, Metal, Silicone, Wood, Other Materials
3) By Distribution Channel: Online, Offline
4) By Application: Attention Deficit Or Hyperactivity Disorder, Autism, Asperger Syndrome, Other Applications
Subsegments:
1) By Calming Fidget Toy: Stress Balls, Fidget Spinners, Weighted Blankets, Slime or Putty Toys
2) By Alerting Fidget Toy: Brightly Colored Fidget Gadgets, Light-Up Fidget Toys, Noise-Making Fidget Toys, Motion-Activated Fidget Toys
3) By Chewy Fidget Toy: Silicone Chewable Necklaces, Chewable Bracelets, Chewable Pencil Toppers, Chewy Tubes
4) By Resistance Fidget Toy: Stretchy Bands, Hand Grippers, Putty with Resistance, Stress Relief Rings
5) By Tactile Fidget Toy: Textured Fidget Mats, Tactile Sensory Balls, Fidget Cubes with Various Textures, Sensory Tiles
6) By Other Types: Magnetic Fidget Toys, Puzzle Fidget Toys, Squeeze Fidget Toys, Spin And Slide Toys
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Who are the most influential companies in the fidget toys market?
Major companies operating in the fidget toys market are LEGO Group, Hasbro Inc., Mattel Inc., Spin Master Corp., Zuru Inc., Ravensburger AG, Fat Brain Toys LLC, Funskool Ltd., Schylling Inc., Goliath Games LLC, ARK Therapeutic Services Inc., Bouncy Bands LLC, Calm Strips LLC, Fun in Motion Toys Inc., Harkla, Sensory Direct Limited, Tangle Inc., The Pencil Grip Inc., Antsy Labs LLC, Mindware Inc., Rysilicone.com
What are the most influential trends expected to drive the fidget toys market forward?
Major companies operating in the fidget toys market are developing bendable fidget toys to enhance sensory stimulation, improve focus, and provide effective stress relief for diverse users. Bendable fidget toys are flexible toys that can be twisted and shaped, offering a hands-on way to reduce stress and maintain focus. For instance, in September 2023, Fun in Motion Toys, Inc., a US-based toy manufacturer, launched Nockles. Nockles are innovative, soft, and bendable fidget toys that snap together, pull apart, and form different geometric shapes. The toys provide sensory stimulation and can help with sensory processing, stress relief, and focus. The collection includes five vibrant and interconnectable products, including Diga, Loop, Tetra, Cube, and Sphere, designed for both simple and advanced fidgeting, catering to those who want a quick distraction or a more interactive play experience.
What are the major regional insights for the fidget toys market, and which region holds the top position?
North America was the largest region in the fidget toys market in 2024. The regions covered in the fidget toys market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
What Does The Fidget Toys Market Report 2025 Offer?
The fidget toys market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
Fidget toys are small, handheld items designed to provide sensory stimulation, help with focus, and alleviate stress or anxiety. They are often used by individuals who need a way to channel excess energy, improve concentration, or manage stress in a tactile and engaging manner.
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