Fitness App Market Size, Evaluating Trends and Forecast

The Fitness App Global Market Report 2024 by The Business Research Company provides market overview across 60+ geographies in the seven regions – Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa, encompassing 27 major global industries. The report presents a comprehensive analysis over a ten-year historic period (2010-2021) and extends its insights into a ten-year forecast period (2023-2033).

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According to The Business Research Company’s Fitness App Global Market Report 2024, The fitness app market size has grown exponentially in recent years. It will grow from $12.2 billion in 2023 to $14.96 billion in 2024 at a compound annual growth rate (CAGR) of 22.6%. The growth in the historic period can be attributed to rise in health and fitness awareness, convenience of home workouts, personalized fitness plans, social and community engagement.

The fitness app market size is expected to see exponential growth in the next few years. It will grow to $35.79 billion in 2028 at a compound annual growth rate (CAGR) of 24.4%. The growth in the forecast period can be attributed to virtual fitness classes and live streaming, nutrition and wellness tracking, gamification for user engagement, and corporate wellness programs. Major trends in the forecast period include mindfulness and mental health features, nutrition tracking and meal planning, gamification for user engagement, remote personal training services, and subscription-based models with premium content.

The increase in prevalence of chronic diseases is expected to propel the growth of the fitness app market going forward. Chronic diseases are diseases that persist for a longer period of time, such as obstructive pulmonary disease, diabetes, and cancer. Fitness apps help people suffering from chronic diseases to better manage their conditions. For instance, in October 2022, the Centers for Disease Control and Prevention report, a US-based national public health agency, 6 in 10 Americans are suffering from at least one chronic diseases such as cardiovascular, cancer, or diabetes. Further, in 2021, according to the report published by the International Diabetes Federation, there are 537 million individuals living with diabetes around the world in 2021, and the number is expected to reach 643 million by 2030. Therefore, the increased prevalence of chronic diseases is driving the fitness app market growth.

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The fitness app market covered in this report is segmented –

1) By Type: Workout and Exercise Apps, Disease Management, Lifestyle Management, Nutrition and Diet, Medication Adherence

2) By Platform: Android, iOS, Other Platforms

3) By Device: Smartphones, Tablets, Wearable Devices

4) By Application: Tracking, Training, Fitness games, Other Applications

Major companies operating in the fitness app market are developing new products such as advanced coaching platform to gain a competitive edge in the market. A coaching platform is a digital or online system designed to facilitate coaching and mentoring interactions between coaches and clients. For instance, in October 2021, Virtuagym B.V. a Netherlands-based fitness technology company launched an integrated video workout platform and a video on demand (VOD) platform. The platform is seamlessly integrated into Virtuagym’s current product line, offering a smooth experience for clients and fitness businesses. It enables fitness companies to produce and provide consumers with individualized video workouts suitable for all fitness levels. All of the videos may be seen using Virtuagym’s exclusive mobile app technology and streamed to TVs using Apple TV and Chromecast. Personalized video workouts for all fitness levels are available on this new platform, which also helps you establish your brand as an online coach and save time by making fitness videos for staff and clients in one location.

The fitness app market report table of contents includes: