Flavored Water Market Forecast 2024-2033: Growth Rate, Drivers, And Trends

The Flavored Water Global Market Report 2024 by The Business Research Company provides market overview across 60+ geographies in the seven regions – Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa, encompassing 27 major global industries. The report presents a comprehensive analysis over a ten-year historic period (2010-2021) and extends its insights into a ten-year forecast period (2023-2033).

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According to The Business Research Company’s Flavored Water Global Market Report 2024, The flavored water market size has grown strongly in recent years. It will grow from $27.83 billion in 2023 to $30.38 billion in 2024 at a compound annual growth rate (CAGR) of 9.2%. The growth in the historic period can be attributed to consumer preference for low-calorie options, rising awareness of hydration benefits, innovations in flavor profiles, convenience and on-the-go lifestyles, marketing and branding strategies.

The flavored water market size is expected to see strong growth in the next few years. It will grow to $44.38 billion in 2028 at a compound annual growth rate (CAGR) of 9.9%. The growth in the forecast period can be attributed to continuous innovation in flavors, rise in functional and enhanced waters, preference for natural and organic ingredients, expansion of distribution channels, health-conscious millennial and Gen Z consumers. Major trends in the forecast period include functional flavored water, rise in natural and organic flavors, innovative flavor combinations, sustainable packaging solutions, expanding market for sparkling flavored water.

The rising consumer orientation towards a healthy lifestyle is expected to propel the growth of the flavored water market. People who are turning towards a healthy lifestyle are trying to incorporate liquid diets into their food habits because a clear liquid diet such as water, juices, and other beverages is quickly digested and leaves no undigested residue in the intestine. Fruit-infused water or flavored water contains all the hydration of a cool glass of water and the bright, sweet, and tangy flavors of your chosen ingredients. By infusing tasty flavors, many people tend to drink more water. Infusion of flavors in water can thus be a way to make water more appealing and can even add nutrients to the beverage. According to the International Food Information Council, a US-based nonprofit organization, in 2022, the adoption of specific diets or eating patterns saw a significant increase, with 52% of individuals compared to 39% in 2021. Furthermore, a higher percentage of consumers in the age group of 18–49 are embracing specific diets and eating patterns in 2022, accounting for 74%, a notable rise from 52% in 2021. Therefore, rising consumer orientation towards a healthy lifestyle drives the growth of flavored water.

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The flavored water market covered in this report is segmented –

1) By Type: Carbonated, Still

2) By Distribution Channel: Store-based, Supermarkets And Hypermarkets, Convenience Store

3) By Packing: Bottle, Can, Box, Pouch

4) By Industrial Application: Beverage Industry, Brewery Industry, Health And Wellness Industry, Other Industry Applications

5) By Flavor: Blueberry, Watermelon, Cola, Coconut, Citrus, Unflavored

Major companies operating in the flavored water market are concentrating their efforts on developing innovative solutions, such as premium sparkling waters. Premium sparkling waters refer to high-quality, upscale carbonated beverages that are characterized by their enhanced qualities, refined taste, and often unique flavor profiles. For instance, in May 2023, Topo Chico, a US-based sparkling mineral water producing company, launched the ‘Topo Chico Sabores’. It is a line of premium sparkling waters made up of herbal extracts and real fruit juice. Filtered sparkling water is infused with minerals for enhanced taste, creating a harmonious blend that delivers effervescent bubbles, vibrant flavors, and a perfect balance.

The flavored water market report table of contents includes: