The Business Research Company’s report on the Fried Chicken Market provides insights into the global market size, growth rate, regional distribution, competitive landscape, key segments, emerging trends, and strategic opportunities.
What are the primary drivers fueling the growth of the fried chicken market in recent years?
The shift in consumer preferences towards convenience food is expected to propel the growth of the fried chicken market going forward. The shift in consumer preferences towards convenience food is influenced by hectic schedules, the growing need for quick and easy meal solutions, a desire for familiar and satisfying flavors, and an increased focus on time-saving options without compromising taste or quality. Fried chicken is widely used in convenience food as a ready-to-eat, flavorful option that offers quick preparation and satisfying taste. For instance, in April 2024, according to a report published by the National Association of Convenience Stores (NACS), a US-based trade association, total industry foodservice sales, including prepared food, commissary items, and dispensed beverages, accounted for 26.9% of in-store sales in 2023, up from 25.6% in 2022, with prepared food sales per store per month growing by 12.2%. Therefore, the shift in consumer preferences towards convenience foods is driving the fried chicken market.
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What is the projected market size of the fried chicken industry, and how is it expected to grow?
The fried chicken market size has grown strongly in recent years. It will grow from $6.9 billion in 2024 to $7.37 billion in 2025 at a compound annual growth rate (CAGR) of 6.8%. The growth in the historic period can be attributed to changing consumer preferences, urbanization and population growth, fast food culture, rising disposable incomes, and demand for convenience.
The fried chicken market size is expected to see strong growth in the next few years. It will grow to $9.48 billion in 2029 at a compound annual growth rate (CAGR) of 6.5%. The growth in the forecast period can be attributed to the rise of digital marketing, diversification of menus, focus on sustainability practices, expansion of delivery services, and impact of economic conditions. Major trends in the forecast period include an increase in online ordering, intensifying market competition, regional flavor adaptations, the emergence of ghost kitchens, and innovation in packaging solutions.
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Who are the key players driving competition in the fried chicken market?
Major companies operating in the fried chicken market are Tyson Foods, Hy-Vee Inc., Perdue Farms LLC, Yum! Brands Inc., Chick-fil-A, Wayne Farms LLC, Mountaire Farms Inc., Jollibee Foods Corp, Simmons Foods Inc., Raising Cane’s Chicken Fingers LLC, Zaxbys SPE Franchisor LLC, House of Raeford Farms Inc., Peco Foods Inc, Popeyes Louisiana Kitchen, Bojangles International LLC, Wingstop Inc, Crest Foods Co., Kavi Protein & Feed Pvt. Ltd., Gus’s World Famous Fried Chicken, AJ Foods
What key trends are expected to drive the foot spa bath market during the forecast period?
Major companies operating in the fried chicken market are focusing on developing innovative products, such as reinvented fried chicken, to gain a competitive edge in the market. Reinvented fried chicken refers to modern or innovative variations of traditional fried chicken that feature new techniques, flavors, or presentations. For instance, in November 2023, Home Chef LLC, a US-based meal kit delivery service, and parent company Kroger Co., a US-based in-store and online grocery retailer, launched a completely renovated fried chicken product to improve its crispiness, crunchiness, and flavor. Each piece of chicken is now double breaded by hand, using innovative ingredients such as tapioca starch and potato starch to enhance the breading’s texture and crunch. The new recipe includes a blend of 10 spices, including garlic, paprika, and thyme, ensuring that each bite is well-seasoned.
Which key geographies are driving the growth of the fried chicken market?
North America was the largest region in the fried chicken market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the fried chicken market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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What are the key segments driving growth in the fried chicken market?
The fried chicken market covered in this report is segmented –
1) By Type: Wings; Breast; Drumsticks; Thighs; Nuggets; Other Types
2) By Preparation Style: Traditional Fried Chicken; Spicy Fried Chicken; Southern-Style Fried Chicken; Korean Fried Chicken; Gourmet Fried Chicken
3) By Distribution Channel: Restaurants And Fast-Food Chains; Food Service Industry; Retail; Online Delivery Services
4) By Application: Grown-Ups; Children; Elderly Man; Other Applications
Subsegments:
1) By Wings: Buffalo Wings; Honey BBQ Wings; Teriyaki Wings; Spicy Garlic Wings
2) By Breast: Bone-In Fried Chicken Breast; Boneless Fried Chicken Breast; Stuffed Fried Chicken Breast; Marinated Fried Chicken Breast
3) By Drumsticks: Classic Fried Drumsticks; Spicy Fried Drumsticks; BBQ Fried Drumsticks; Honey Glazed Drumsticks
4) By Thighs: Bone-In Fried Chicken Thighs; Boneless Fried Chicken Thighs; Marinated Fried Chicken Thighs; Spicy Fried Chicken Thighs
5) By Nuggets: Regular Fried Chicken Nuggets; Spicy Fried Chicken Nuggets; Organic Fried Chicken Nuggets; Gluten-Free Fried Chicken Nuggets
6) By Other Types: Fried Chicken Sandwiches; Fried Chicken Tenders; Popcorn Chicken; Fried Chicken Strips
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How is the fried chicken market defined, and what are its core characteristics?
Fried chicken is a popular dish consisting of chicken pieces that are breaded or coated with a seasoned mixture and then deep-fried until crispy and golden brown. Fried chicken is often enjoyed as a main course in various cuisines and can be served with a range of sides. Its rich flavor and appealing texture make it a favorite comfort food.
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