What Is The Current and Predicted Market Size of Functional Drinks Globally?
The functional drinks market size has witnessed substantial growth in recent years. The market will expand from $46.29 billion in 2024 to $49.17 billion in 2025 at a compound annual growth rate (CAGR) of 6.2%. Historic market growth can be largely attributed to innovation and product development, targeted marketing and branding strategies, an increase in consumer awareness about health and wellness, changing lifestyle patterns, and diversified distribution channels.
The functional drinks market size is set to continue its robust growth, estimated to reach $61.62 billion in 2029 at a CAGR of 5.8%. Forecasted growth factors include the development of advanced formulations, response to global health challenges, adoption of sustainable and ethical practices, rising trends in personalized nutrition, and an increasing focus on mental health. Key trends during the forecast period include an intensified focus on health and wellness, increased demand for natural and clean labels, use of innovative ingredients, advancements in digital marketing, e-commerce growth, and a shift towards functional beverages catering to mental wellbeing.
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What Is Driving The Growth of Functional Drinks Market?
Increasing healthcare costs are expected to significantly propel the growth of the functional drinks market in the foreseeable future. Functional beverages, high in antioxidants, vitamins, minerals, and other health-beneficial components, offer a cost-efficient way to meet nutritional needs while also positively impacting overall health conditions such as immune system strength, blood pressure, and inflammation levels. The escalating growth forecast of national health spending highlighted by a recent Centers for Medicare & Medicaid Services report, points to increasing healthcare costs as a significant driver of the functional drinks market’s growth.
What Are The Key Segments Within the Global Functional Drinks Market?
The functional drinks market report covers the following segments:
1) By Product: Energy Beverages, Functional Fruit And Vegetable Juices, Sports Beverages, Functional Water, Other Products
2) By Distribution Channel: Hypermarkets Or Supermarkets, Specialty Stores, Online, Other Distribution Channels
3) By Application: Health And Wellness, Weight loss
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Who Are The Major Participants In The Functional Drinks Market?
Major market players enhancing the functional drinks market landscape include The Coca-Cola Company, PepsiCo Inc., Red Bull GmbH, Suntory Beverage and Food Ltd., Danone S.A., Nestlé SA, Monster Beverage Corporation, Otsuka Holdings Co. Ltd., Universal Nutrition Corp., Dr Pepper Snapple Group Inc., Glanbia Plc, Kerry Group Plc, Probi AB, The Hain Celestial Group, Koios Beverage Corp., Celsius Holdings Inc., Vital Proteins LLC, Fonterra Co-operative Group Limited, The Naked Collective Limited, The Alkaline Water Company Inc., The a2 Milk Company Limited, The New Age Beverages Corporation, The Simply Good Foods Company, The Good Crisp Company, The Ginger People, The Republic of Tea.
What Trends Are Emerging In The Functional Drinks Market?
Product innovations continue to emerge as key trends in the functional drinks market. Companies are devising new solutions to fortify their market position. For instance, Rockstar Energy Drinks (a company of PepsiCo Inc.) recently unveiled Rockstar Unplugged, a novel energy drink with ingredients like hemp seed oil and B vitamins aligning with current health-focused consumer trends.
What Regions Are Leading And Driving The Functional Drinks Market Growth?
Asia-Pacific region was the market leader in the functional drinks market in 2024, and this trend is expected to continue. The report covers functional drinks market activities across Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.
What Does The Functional Drinks Market Report 2025 Offer?
Functional drinks, offering health benefits that go beyond nutritional value, incorporate ingredients such as fresh fruit, enzymes, minerals, herbs, protein, amino acids, probiotics and artificial additives. The Functional Drinks Market research report from The Business Research Company provides invaluable insights into global market size, growth rates, regional shares, competitor analysis, detailed segments, trends, and opportunities.
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