How large is the generative artificial intelligence (ai) in digital marketing market, and what is its growth trajectory?
The generative artificial intelligence (AI) in digital marketing market size has grown exponentially in recent years. It will grow from $2.48 $ billion in 2024 to $3.29 $ billion in 2025 at a compound annual growth rate (CAGR) of 32.4%. The growth in the historic period can be attributed to increased adoption of digital channels, advancements in AI technology, growing data availability, demand for personalization, cost reduction in marketing, competitive pressure, and enhanced customer insights.
The generative artificial intelligence (AI) in digital marketing market size is expected to see exponential growth in the next few years. It will grow to $10.04 $ billion in 2029 at a compound annual growth rate (CAGR) of 32.2%. The growth in the forecast period can be attributed to the expansion of AI capabilities, integration with emerging technologies, increased focus on customer experience, rise of omnichannel marketing, regulatory and privacy considerations, growth in mobile and voice search, and increased investment in AI research. Major trends in the forecast period include AI-driven content creation, real-time personalization, enhanced customer interaction tools, predictive analytics, integration with customer relationship management (CRM) systems, use of AI in creative design, ethical AI, and bias mitigation.
Get Your Free Sample of The Global Generative Artificial Intelligence (AI) In Digital Marketing Market Report:
https://www.thebusinessresearchcompany.com/sample.aspx?id=19468&type=smp
What are the key forces behind the generative artificial intelligence (ai) in digital marketing market’s growth in recent years?
The growing prominence of video content is expected to propel the growth of generative artificial intelligence (AI) in the digital marketing market going forward. Video content refers to digital media created, edited, and shared in video format, including short clips, tutorials, promotional videos, webinars, and live streams. The prominence of video content is on the rise due to its ability to engage audiences more effectively, convey complex information visually, and drive higher levels of interaction across digital platforms. Generative artificial intelligence (AI) in digital marketing enhances video content creation by automating production, personalizing visuals, and optimizing engagement. It also helps companies scale their marketing efforts, maintain brand consistency, and effectively target diverse audiences. For instance, in February 2024, according to a survey conducted by Wyzowl, a UK-based video marketing agency and software company, in a survey of 967 unique respondents, the adoption of video content marketing by businesses increased to 91%, reflecting an increase from the 86% usage rate observed in 2022. Moreover, 75% of video marketers report utilizing AI tools to aid in creating or editing marketing videos. Therefore, the growing prominence of video content is driving generative artificial intelligence (AI) in the digital marketing market.
What are the major segments of the generative artificial intelligence (ai) in digital marketing market?
The generative artificial intelligence (AI) in digital marketing market covered in this report is segmented –
1) By Component: Software, Services
2) By Channel: Search Engine marketing, Email marketing, Social Media marketing, Mobile marketing, Other Channels
3) By Application: Personalization, Content Generation, Social Media Management, Advertising Optimization, Predictive Analysis, Other Applications
Subsegments:
1) By Software: Content Creation Tools, Social Media Management Software, Email marketing Automation Software, SEO Optimization Tools, Customer Relationship Management (CRM) Systems, Ad Campaign Management Software, Analytics And Reporting Tools
2) By Services: Consulting Services, Training And Support Services, Content Strategy Services, Campaign Management Services, Data Analytics Services, Creative Design Services, Social Media marketing Services
Order your report now for swift delivery
Which companies dominate the generative artificial intelligence (ai) in digital marketing market?
Major companies operating in the generative artificial intelligence (AI) in digital marketing market are Google LLC, Microsoft Corporation, Meta Platforms Inc., International Business Machines Corporation (IBM), Oracle Corporation, SAP SE, Salesforce Inc., Adobe Inc., Acquia Inc., HubSpot Inc., Zeta Global Inc., Sprinklr Inc., Yext Inc., Hootsuite Inc., SEMrush Inc., Drift Inc., Persado Inc., NetBase Quid Inc., Conversica Inc., Clearbit Inc., Socialbakers Inc., Textio Inc., Cognitivescale Inc., Klevu Ltd., Phrasee Ltd., Amplify.ai Inc.
What major trends will shape the generative artificial intelligence (ai) in digital marketing market during the forecast period?
Major companies operating in generative artificial intelligence (AI) in digital marketing market are focusing on integrating marketing workflow features, such as journey optimizers, to drive higher efficiency and profitability. Journey optimizers in marketing automate the personalization and real-time adjustment of customer interactions, enhancing engagement and driving more effective campaign outcomes. For instance, in March 2024, Adobe Inc., a US-based software company, launched Adobe GenStudio, a new generative artificial intelligence (Gen AI) tool designed to enhance marketing workflows and customer engagement. It helps marketing teams plan, create, manage, activate, and measure on-brand content efficiently. Additionally, Adobe has expanded its generative AI model family, including Adobe Firefly, and unveiled Journey Optimizer for improved customer engagement. These tools aim to increase the adoption of Adobe’s Experience Cloud, a platform used by 11,000 customers globally to deliver, measure, and personalize customer experiences.
What are the key regional dynamics of the generative artificial intelligence (ai) in digital marketing market, and which region leads in market share?
North America was the largest region in the generative artificial intelligence (AI) in digital marketing market in 2024. The regions covered in the generative artificial intelligence (AI) in digital marketing market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
What Does The Generative Artificial Intelligence (AI) In Digital Marketing Market Report 2025 Offer?
The generative artificial intelligence (ai) in digital marketing market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
Generative artificial intelligence (AI) in digital marketing refers to the use of AI technologies to create content, personalize user experiences, optimize advertisements, and manage social media campaigns. This technology can generate text, images, and videos, enhancing marketing strategies by automating and improving content creation and engagement. It enables businesses to deliver targeted and efficient marketing efforts, resulting in increased customer interaction and conversion rates.
Purchase the exclusive report now to unlock valuable market insights:
https://www.thebusinessresearchcompany.com/purchaseoptions.aspx?id=19468
With over 15000+ reports from 27 industries covering 60+ geographies, The Business Research Company has built a reputation for offering comprehensive, data-rich research and insights. Armed with 1,500,000 datasets, the optimistic contribution of in-depth secondary research, and unique insights from industry leaders, you can get the information you need to stay ahead.
Our flagship product, the Global Market Model, is a premier market intelligence platform delivering comprehensive and updated forecasts to support informed decision-making.
Contact Us:
The Business Research Company
Europe: +44 207 1930 708
Asia: +91 88972 63534
Americas: +1 315 623 0293
Email: [email protected]
Follow Us On:
LinkedIn: https://in.linkedin.com/company/the-business-research-company
Twitter: https://twitter.com/tbrc_info
Facebook: https://www.facebook.com/TheBusinessResearchCompany
YouTube: https://www.youtube.com/channel/UC24_fI0rV8cR5DxlCpgmyFQ
Blog: https://blog.tbrc.info/
Healthcare Blog: https://healthcareresearchreports.com/
Global Market Model: https://www.thebusinessresearchcompany.com/global-market-model
