How large is the generative ai in media market, and what is its growth trajectory?
The generative AI in media market size has grown exponentially in recent years. It will grow from $2.6 billion in 2024 to $3.39 billion in 2025 at a compound annual growth rate (CAGR) of 30.5%. The growth in the historic period can be attributed to real-time content generation, streamlined workflows, increased computational power, rise of deep learning, industry demand, and open-source communities.
The generative AI in media market size is expected to see exponential growth in the next few years. It will grow to $9.72 billion in 2029 at a compound annual growth rate (CAGR) of 30.1%. The growth in the forecast period can be attributed to data availability and quality, edge computing and on-device AI, user-generated content and Co-creation, content personalization and recommendation, and ethical and responsible AI practices. Major trends in the forecast period include AI-powered content curation, hyper-realistic content generation, cross-platform integration, and AI-generated music and sound design.
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Generative AI In Media Market Report 2025
What have been the primary factors driving the generative ai in media market’s growth?
The growing acceptance of visual media is expected to propel the growth of the generative artificial intelligence in media market going forward. Visual media refers to any form of communication that utilizes visual elements to convey information or tell a story. Generative AI in media are used in visual media to allow AI generators to produce more realistic and visually appealing content such as in the field of image and video generation, AI algorithms trained on diverse visual datasets can create lifelike scenes, characters, or animations. For instance, in September 2023, according to HubSpot, a US-based software company, over 50% of marketers used visuals in over 91% of their content, with original graphics being the most used type of visual content by marketers at 36%, followed by stock photos at nearly 34%. Therefore, the growing acceptance of visual media is driving the growth of the generative artificial intelligence in media market.
What are the key segments within the generative ai in media market?
The generative AI in media market covered in this report is segmented –
1) By Technology: Deep Learning, Natural Language Processing, Computer Vision, Audio Processing, Reinforcement Learning
2) By Deployment Mode: Cloud-Based, On-Premise
3) By Application: Content Creation, Personalized Recommendations, Visual Effects And Animation, Data Analysis And Insights, Gaming And Interactive Experiences, Other Applications
Subsegments:
1) By Deep Learning: Neural Network Models For Content Creation, Advanced Pattern Recognition In Media, Generative Adversarial Networks (Gans) For Media Generation
2) By Natural Language Processing: Text Generation For Content Creation, Sentiment Analysis For Audience Engagement, Language Translation And Localization In Media
3) By Computer Vision: Image And Video Recognition For Content Analysis, Object Detection And Tracking In Media, Automated Visual Content Creation And Editing
4) By Audio Processing: Speech-To-Text And Text-To-Speech Conversion, Audio Enhancement And Noise Reduction, AI-Driven Music Composition And Sound Design
5) By Reinforcement Learning: Personalized Content Recommendation, Dynamic Ad Placement And Optimization, Interactive Media Generation Based On User Behavior
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Generative AI In Media Market Report 2025
Which key players are shaping the generative ai in media market?
Major companies operating in the generative AI in media market report are Amazon Inc.; Apple Inc.; Alphabet Inc.; Microsoft Corporation; Comcast Corporation; Meta Inc.; Huawei Technologies Co. Ltd.; The Walt Disney Company; Tencent Holdings Limited; Sony Corporation; Intel Corporation; International Business Machines Corporation (IBM); Netflix Inc.; Nvidia Corporation; Salesforce Inc.; Baidu Inc.; Adobe Inc.; Autodesk Inc.; OpenAI; Unity Software Inc.; The Foundry Visionmongers Limited; Primer Technologies Inc.; Ziva Dynamics Inc.; DeepMotion Inc.; Moonshot CVE Limited
How will emerging trends drive the generative ai in media market throughout the forecast period?
Major companies operating in the generative AI in media market are focused on developing generative AI ad creation tools to enhance advertising content and user engagement. Generative AI ad creation tools are software applications or platforms that utilize generative artificial intelligence (AI) algorithms to automatically generate advertising content for marketing campaigns such as images, videos, and copy. For instance, in January 2024, Microsoft Corporation, a US-based technology company, launched Retail Media Creative Studio, an advanced generative AI ad creation tool. This tool enables retailers and advertisers to create banner ads with ease, improving banner ads’ participation, performance, and, ultimately, revenue. The AI-powered tools automatically align with each retailer’s style guide, while users can customize ads through further prompts and modify all ad elements. This tool is designed for retail media’s specific needs and challenges, aiming to unlock robust generative AI offerings to transform retail business across personalization, efficiency, and monetization.
How do regional factors impact the generative ai in media market, and which region is the largest contributor?
North America was the largest region in the generative AI in media market in 2024. The regions covered in the generative AI in media market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
What Does The Generative AI In Media Market Report 2025 Offer?
The generative ai in media market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
Generative AI in media refers to the use of artificial intelligence (AI) technologies to create or generate media content autonomously. This includes the generation of various forms of media such as images, videos, text, and audio, often with a focus on creativity, personalization, and automation. Generative AI algorithms can analyze existing media content, understand patterns and styles, and then produce new content that mimics or extends upon these patterns.
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Generative AI In Media Market Report 2025
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