How much is the generative artificial intelligence in security market worth, and how is it expected to expand?
The generative artificial intelligence in security market size has grown exponentially in recent years. It will grow from $0.8 $ billion in 2024 to $0.97 $ billion in 2025 at a compound annual growth rate (CAGR) of 20.8%. The growth in the historic period can be attributed to the rise in cyber threats, the big data explosion, the development of generative models, new security challenges due to the vast number of connected devices, and real-time threat detection and response.
The generative artificial intelligence in security market size is expected to see exponential growth in the next few years. It will grow to $2.04 $ billion in 2029 at a compound annual growth rate (CAGR) of 20.6%. The growth in the forecast period can be attributed to the increasing complexity and frequency of cyberattacks, stringent data protection laws and regulations, integration with existing security infrastructure, the use of generative artificial intelligence for identity verification, and public-private partnerships. Major trends in the forecast period include enhanced malware analysis, customized security solutions, collaborative threat intelligence, integration with other technologies, and artificial intelligence-driven incident response platforms.
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Which industry factors have accelerated the generative artificial intelligence in security market’s expansion?
Increasing cybersecurity threats are expected to propel the growth of generative artificial intelligence in security market going forward. Cybersecurity threats are malicious activities targeting digital systems to steal, damage, or disrupt data and operations. They include hacking, malware, phishing, and ransomware attacks. Cybersecurity threats often arise due to vulnerabilities in systems, human error, and increasingly sophisticated attacks by malicious actors exploiting weaknesses for financial gain, data theft, or disruption. Generative artificial intelligence in security helps to combat cybersecurity threats by generating advanced models for threat detection, simulating potential attack scenarios, and improving response strategies, thereby strengthening overall security measures. For instance, in June 2022, according to the Phishing Activity Trends Report released by the Anti-Phishing Working Group (APWG), a US-based non-profit organization, there were 384,291 phishing attacks in March 2022, contributing to a total of 1,025,968 attacks in the first quarter. This was the first time the total surpassed one million, breaking the previous record of 888,585 attacks in the fourth quarter of 2021. Therefore, increasing cybersecurity threats are driving the growth of generative artificial intelligence in security market.
What are the primary segments of the generative artificial intelligence in security market?
The generative artificial intelligence in securitymarket covered in this report is segmented –
1) By Type: Network Security, Application Security, Cloud Security, Other Security Types
2) By Service: Professional Services, Managed Services
3) By Deployment Mode: Cloud-Based, On-Premises
4) By End Users: Retail, Banking, Financial Services And Insurance, Manufacturing, Healthcare, Other End-Users
Subsegments:
1) By Network Security: Intrusion Detection Systems (IDS), Intrusion Prevention Systems (IPS), Firewalls and Threat Management, Network Traffic Analysis, Secure Access Service Edge (SASE)
2) By Application Security: Web Application Firewalls (WAF), API Security Solutions, Runtime Application Self-Protection (RASP), Static and Dynamic Application Security Testing (SAST/DAST), Software Composition Analysis (SCA)
3) By Cloud Security: Cloud Access Security Brokers (CASB), Cloud Security Posture Management (CSPM), Data Loss Prevention (DLP) for Cloud Services, Cloud Encryption Solutions, Identity and Access Management (IAM) for Cloud
4) By Other Security Types: Endpoint Security, Data Security and Encryption, Identity and Access Management (IAM), Mobile Security Solutions, Physical Security Solutions
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Which firms are leading the generative artificial intelligence in security market?
Major companies operating in the generative artificial intelligence in security market are Intel Corporation, International Business Machines Corporation (IBM), Nvidia Corporation, Palo Alto Networks, Fortinet Inc., CrowdStrike Holdings Inc., Elasticsearch B.V., AO Kaspersky Lab, Forcepoint, Arctic Wolf, Darktrace Holdings Limited, BeyondTrust Corporation, Sumo Logic, SentinelOne, Cybereason, LogRhythm, ExtraHop Networks, Securonix Inc., Vectra AI, Aqua Security, Menlo Security Inc., SparkCognition Inc., Deep Instinct Ltd., Acalvio Technologies
Which market trends are set to define the future of the generative artificial intelligence in security market?
Major companies operating in generative artificial intelligence in security market are focusing on developing innovative products, such as next-generation scanners, to provide enterprises with customizable AI-powered security solutions that enhance control and efficiency. Next-generation scanners are advanced imaging devices that utilize cutting-edge technology to deliver higher resolution, faster processing, and more accurate data capture compared to their predecessors. For instance, in May 2024, CalypsoAI Corp., a US-based artificial intelligence (AI) security company, launched Customizable Generative Artificial Intelligence Security Scanners for enterprises. These scanners allow organizations to design their own AI-powered scanners, set detailed policies, block or redact content, and create new categories based on proprietary data. Additionally, enhanced security functionalities for chatbots on platforms such as Slack and Microsoft Teams integrate seamlessly with existing workflows, supporting various AI models and improving secure document handling and query support.
Which geographic trends are shaping the generative artificial intelligence in security market, and which region has the highest market share?
North America was the largest region in the generative artificial intelligence in security market in 2024. The regions covered in the generative artificial intelligence in security market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
What Does The Generative Artificial Intelligence In Security Market Report 2025 Offer?
The generative artificial intelligence in security market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
Generative artificial intelligence (AI) in security refers to the use of AI models that create or simulate data, patterns, or scenarios to enhance security measures. This technology is applied in areas such as threat detection, anomaly identification, and the generation of synthetic data for training security systems, helping to predict, prevent, and respond to cybersecurity threats more effectively.
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