What is the current size and annual growth rate of the generative artificial intelligence (ai) in video creation market?
The generative artificial intelligence (AI) in video creation market size has grown exponentially in recent years. It will grow from $0.32 $ billion in 2024 to $0.39 $ billion in 2025 at a compound annual growth rate (CAGR) of 20.8%. The growth in the historic period can be attributed to growth of influencer marketing, need for fast content turnaround, expansion of mobile device usage, rise of video-based advertising, growth in video game and interactive entertainment.
The generative artificial intelligence (AI) in video creation market size is expected to see exponential growth in the next few years. It will grow to $0.81 $ billion in 2029 at a compound annual growth rate (CAGR) of 20.5%. The growth in the forecast period can be attributed to increasing demand for personalized content, growth of social media platforms, rise of remote work and virtual collaboration, higher engagement rates of video content, expansion of e-learning and online education. Major trends in the forecast period include advancements in AI technology, need for cost-effective video production, availability of cloud computing, adoption of augmented reality (AR) and virtual reality (VR), technological integration with other media formats.
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Which major factors have contributed to the expansion of the generative artificial intelligence (ai) in video creation market?
The proliferation of social media and digital platforms is expected to propel the growth of the generative artificial intelligence (AI) in video creation market going forward. Social media and digital platforms are online environments that allow users to interact, share content, and engage with others through various digital tools and applications. The expansion of social media and digital platforms is due to broader internet access, enhanced mobile technology, and a surge in user participation and content consumption. Generative AI streamlines video creation for social media and digital platforms by producing high-quality, visually appealing content quickly and at a lower cost, enhancing user engagement. For instance, in January 2024, according to a report published by We Are Social, a UK-based creative agency, social media user identities increased by 5.6% over the past year, with 266 million new users joining social media for the first time in 2023. This significant growth translates to an average of 8.4 new social media users per second globally. Therefore, the proliferation of social media and digital platforms is driving the growth of the generative artificial intelligence (AI) in video creation market.
How is the generative artificial intelligence (ai) in video creation market segmented?
The generative artificial intelligence (AI) in video creation market covered in this report is segmented –
1) By Deployment Type: On-Premise, Cloud
2) By Application: marketing, Education, Entertainment, Social Media, Other Applications
3) By End-Users: Large Enterprises, Small And Medium Enterprises (SMEs), Individual Content Creators
Subsegments:
1) By On-Premise: Local Software Installation For Video Editing, In-House Video Production Solutions, Customizable Video Generation Tools, Secure Storage And Management Of Video Assets, Integrated Systems For Real-Time Collaboration
2) By Cloud: Cloud-Based Video Editing Platforms, Subscription-Based Video Creation Services, Scalable Video Processing And Rendering, Collaborative Video Production Tools, Access To Extensive Libraries Of Stock Media, AI-Driven Cloud Services For Automated Video Generation.
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Who are the top competitors in the generative artificial intelligence (ai) in video creation market?
Major companies operating in the generative artificial intelligence (AI) in video creation market are Meta Platforms Inc., Vimeo Inc., NVIDIA Corporation, Adobe Inc., Kaltura Inc., OpenAI, Canva, Google DeepMind Technologies Limited, D-ID, Animoto Inc., Veed Ltd., Descript Inc., Synthesia Ltd., Magisto Ltd., Render, Synthesis AI inc., Wibbitz Ltd., DeepBrain, Elai.io, Moovly, Pictory Corp., Rephrase AI, Runway AI inc., Vidnami, Lumen5
Which key trends are expected to influence the generative artificial intelligence (ai) in video creation market in the coming years?
Major companies operating in the generative artificial intelligence (AI) in video creation market are focused on developing advanced technologies, such as generative AI-enabled 3D workflows, to enhance efficiency and creativity by automating complex tasks. Generative AI-enabled 3D workflows use artificial intelligence to automate and enhance the creation, modeling, and rendering of three-dimensional assets, streamlining the design process and improving efficiency in producing complex 3D content. For instance, in June 2024, WPP Plc, a UK-based creative transformation company, launched an AI-powered Production Studio, enabling advertisers to unlock exponentially more content for marketing campaigns. The new Production Studio transforms content creation for advertisers by integrating generative AI. It streamlines 3D model creation, centralizes updates, and ensures high-quality, culturally relevant visuals. AI-driven multilingual copy generation and dynamic, platform-specific content customization are central features. The studio also connects assets with data for precise, personalized communications and continuously uses real-time performance data to improve asset effectiveness and user experience.
Which regional trends are influencing the generative artificial intelligence (ai) in video creation market, and which area dominates the industry?
North America was the largest region in the generative artificial intelligence (AI) in video creation market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the generative artificial intelligence (AI) in video creation market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
What Does The Generative Artificial Intelligence (AI) In Video Creation Market Report 2025 Offer?
The generative artificial intelligence (ai) in video creation market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
Generative artificial intelligence (AI) in video creation refers to using artificial intelligence, specifically generative models, to create, edit, or enhance video content. This technology leverages deep learning algorithms, particularly neural networks such as generative adversarial networks (GANs) or transformer models, to automate and streamline various aspects of video production. It is revolutionizing the media and entertainment industry, making video production more accessible, cost-effective, and innovative.
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