The Business Research Company’s Geomarketing Global Market Report 2024 is the most detailed report available on the market, including broad forecast periods and multiple geographies. The report covers the historic period – 2010-2021, and the forecast period – 2023-2032. The Geomarketing Global Market Report 2023 evaluates geomarketing market size, growth rate, drivers, trends, and major companies.
The report provides a global perspective by covering 60 geographies and focusing on major economies in each region – Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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The global geomarketing market is expected to grow from $17.18 billion in 2023 to $21.34 billion in 2024 at a compound annual growth rate (CAGR) of 24.2%. The growth in the historic period can be attributed to data analytics, location-based services, e-commerce growth, retail expansion.The geomarketing market size is expected to see exponential growth in the next few years. It will grow to $50.16 billion in 2028 at a compound annual growth rate (CAGR) of 23.8%.
The growing demand for personalized marketing is expected to boost the growth of the geomarketing market going forward. Personalized marketing is a marketing strategy targeting current or potential clients with customized messaging and product offers using data analysis and digital technologies. The ability to target clients depending on their location makes geomarketing necessary for personalized marketing. For instance, in May 2022, according to a survey of over 13,000 consumers and nearly 4,000 business buyers by Salesforce Inc., a US-based cloud-based software, around 73% of customers expect the companies to understand their unique needs and expectations and 61% of customers are happy with businesses using their personal information beneficially and transparently. Therefore, the growing demand for personalized marketing is driving the growth of the geomarketing market.
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The geomarketing market segments in the report are:
1) By Solution: Software, Service
2) By Deployment Mode: Cloud, On-Premises
3) By Location: Indoor, Outdoor
4) By Verticals: Retail And E-Commerce, Healthcare And Life Sciences, Travel And Hospitality, Banking, Financial Services And Insurance, Media And Entertainment, Telecommunication And IT, Other Verticals
The table of contents in TBRC’s geomarketing market report includes:
- Executive Summary
- Geomarketing Market Characteristics
- Geomarketing Market Trends And Strategies
- Geomarketing Market – Macro Economic Scenario
- Global Geomarketing Market Size and Growth
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- Global Geomarketing Market Competitive Benchmarking
- Global Geomarketing Market Competitive Dashboard
- Key Mergers And Acquisitions In The Geomarketing Market
- Geomarketing Market Future Outlook and Potential Analysis
- Appendix
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