What are the recent trends in market size and growth for the gift cards market?
The gift cards market size has grown rapidly in recent years. It will grow from $1296.06 billion in 2024 to $1542.41 billion in 2025 at a compound annual growth rate (CAGR) of 19.0%. The growth in the historic period can be attributed to growth in e-commerce, an increase in consumer disposable income, a rise in mobile payment adoption, an increase in demand for personalized gift options, and a surge in demand for contactless payments.
The gift cards market size is expected to see rapid growth in the next few years. It will grow to $3053.92 billion in 2029 at a compound annual growth rate (CAGR) of 18.6%. The growth in the forecast period can be attributed to increasing adoption of digital wallets, a rise in mobile commerce, growth in corporate rewards programs, a surge in e-gifting trends, and increasing penetration of the internet and smartphones. Major trends in the forecast period include the integration of blockchain technology, the use of artificial intelligence for personalization, an increasing focus on sustainability and eco-friendly options, partnerships between retailers and fintech companies, and the increasing use of social media for gift card promotions.
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Which major factors have contributed to the expansion of the gift cards market?
The rising food service sector is expected to propel the growth of the gift cards market going forward. The food service sector encompasses establishments that prepare and serve meals and beverages to customers, including restaurants, cafeterias, catering services, and food trucks. The rising food service sector is due to increasing consumer demand for convenient dining options, evolving food preferences towards healthier and more diverse cuisines, and the growth of urbanization. Gift cards benefit the food service sector by enhancing customer loyalty, attracting new customers, increasing cash flow, and promoting the brand. For instance, in June 2024, according to the data published by the United States Census Bureau, a US-based federal statistical agency, in June 2024, U.S. retail and food services sales totaled $704.3 billion, marking a 2.3% increase compared to June 2023. Therefore, the steadily rising food service sector is driving the growth of the gift cards market.
How is the gift cards market segmented?
The gift cards market covered in this report is segmented –
1) By Type: Universal Accepted Open Loop, Sports Gift Card, E-Gifting, Restaurant Closed Loop, Retail Closed Loop, Miscellaneous Closed Loop
2) By Price Range: Low (0-200 US$), Medium (200-400 US$), High (Above 400 US$)
3) By Application: Personal Finance, Marketing And Promotions, Hospitality And Travel, Education, Non-Profit And Charity, Other Applications
4) By End User: Retail Establishment, Corporate Institutions
Subsegments
1) By Universal Accepted Open Loop: Bank-Issued Gift Cards, Prepaid Credit Cards
2) By Sports Gift Card: Team Merchandise Gift Cards, Sports Event Gift Cards
3) By E-Gifting: Digital Gift Codes, Virtual Gift Cards
4) By Restaurant Closed Loop: Fast Food Gift Cards, Fine Dining Gift Cards, Coffee Shop Gift Cards
5) By Retail Closed Loop: Apparel Gift Cards, Electronics Gift Cards, Grocery Store Gift Cards
6) By Miscellaneous Closed Loop: Entertainment Gift Cards, Spa and Wellness Gift Cards, Travel Gift Cards
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Who are the top competitors in the gift cards market?
Major companies operating in the gift cards market are Amazon.com Inc., Apple Inc., Target Corporation, American Express, Best Buy Co. Inc., Starbucks Coffee Company, PayPal Inc., Fiserv Inc., Block Inc., Worldpay Inc., Corpay Inc., Blackhawk Network, InComm Payments, QwikCilver Solutions Pvt. Ltd., Pine Labs Pvt Ltd, Givex Corp., Paytronix Systems Inc., Plastek Card Solutions Inc., Tendercrop Farms, National Gift Card Corp, Card USA Inc., Tele-Pak Inc., Yiftee Inc., JIFITI, Village Roadshow Ltd., TransGate Solutions, Duracard Plastic Cards, Kindcard Inc.
Which key trends are expected to influence the gift cards market in the coming years?
Major companies operating in the gift cards market are increasing their focus on developing innovative solutions, such as customizable and animated e-gift cards, to elevate the digital gift card experience and cater to consumers’ evolving preferences. Customizable and animated e-gift cards are digital gift cards that can be personalized with custom messages, images, and dynamic visual elements, creating a more engaging and unique gifting experience. For instance, in October 2023, Givex Corp., a Canada-based fintech company, launched Customizable and Animated E-Gift Cards, allowing customers to customize and animate their e-gift card deliveries. It includes the ability for customers to infuse their e-gift cards with personalized images, video messages, and themed designs, transforming digital gift cards into cherished memories. Additionally, the e-gift cards can now come to life through captivating animations, adding an element of surprise and joy when they arrive in the recipient’s inbox. This innovative feature aligns with Givex’s commitment to ongoing innovation and providing merchants cutting-edge technology to enhance the customer experience.
Which regional trends are influencing the gift cards market, and which area dominates the industry?
North America was the largest region in the gift cards market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the gift cards market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
What Does The Gift Cards Market Report 2025 Offer?
The gift cards market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
Gift cards are prepaid cards issued by retailers, financial institutions, or other organizations that can be used as a form of payment. They are designed to be given as gifts or rewards and are often used to provide recipients the flexibility to choose their items.
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