Global Anti-Counterfeit Packaging Market Size and Forecast 2024-2033| AlpVision SA, Applied DNA Sciences, Authentix, Avery Dennison Corporation, DuPont de Nemours Inc.

The Anti-Counterfeit Packaging by The Business Research Company provides market overview across 60+ geographies in the seven regions – Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa, encompassing 27 major global industries. The report presents a comprehensive analysis over a ten-year historic period (2010-2021) and extends its insights into a ten-year forecast period (2023-2033).

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According to The Business Research Company’s Anti-Counterfeit Packaging, The anti-counterfeit packaging market size has grown rapidly in recent years. It will grow from $154.52 billion in 2023 to $172.67 billion in 2024 at a compound annual growth rate (CAGR) of 11.7%. The growth in the historic period can be attributed to focus on brand protection, consumer awareness, rise in counterfeiting activities, increase in global trade

The anti-counterfeit packaging market size is expected to see rapid growth in the next few years. It will grow to $276.45 billion in 2028 at a compound annual growth rate (CAGR) of 12.5%. The growth in the forecast period can be attributed to focus on supply chain security, adoption of smart packaging, consumer awareness and demand, increased counterfeiting activities, rising regulatory stringency.. Major trends in the forecast period include expansion of e-commerce and global supply chains, advanced authentication technologies, regulatory compliance and standards, rise in global counterfeiting activities, consumer awareness and demand.

The surge in sales of pharmaceutical and healthcare products is expected to propel the anti-counterfeit packaging market. The sales of pharmaceutical and healthcare products are rising due to increasing prevalence of diseases, aging population, and increasing healthcare expenditure. Counterfeit products are a major global issue, and counterfeit pharmaceuticals constitute a huge threat to the entire healthcare industry, causing revenue loss for businesses and a greater risk to the lives of those who consume counterfeit drugs. Anti-counterfeit pharmaceutical packaging helps to reduce counterfeiting or infringement and sales of fake pharmaceuticals. For instance, according to the First-Quarter 2022 report of Pfizer, a US-based pharmaceutical and biotechnology company, it earned revenues of $25.7 billion in 2022, showing an operational rise of 82% from 2021. $14.94 billion in revenues came from the vaccines category, $3.19 billion from hospitals, $2.97 billion from oncology, and $820 million from immunology. Therefore, the surge in sales of pharmaceutical and healthcare products will drive the anti-counterfeit packaging market.

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The anti-counterfeit packaging market covered in this report is segmented –

1) By Technology: Mass Encoding, Radio Frequency Identification (RFID), Holograms, Forensic Markers, Tamper Evidence, Other Technologies

2) By Packaging Format: Bottles And Jars, Vials And Ampoules, Blisters, Trays, Pouches And Sachets, Other Packaging Formats

3) By End Use: Food And Beverage, Healthcare, Automotive, Personal Care And Cosmetics, Electrical And Electronics, Other End Users

Technological innovation is a key trend in the anti-counterfeit packaging market. Companies are integrating novel technologies such as QR codes, artificial intelligence (AI) algorithms, machine learning, and others to prevent product counterfeiting. Such advancements enable key players to gain a competitive edge in the market. For instance, in June 2022, ExxonMobil Lubricants, a US-based oil and gas firm, introduced ‘Mobil Super,’ a passenger vehicle lubricant with redesigned packaging that incorporates a new QR-code-based anti-counterfeit feature on the bottles for validating the authenticity of the products.

The anti-counterfeit packaging market report table of contents includes:

1. Executive Summary

2. Anti-Counterfeit Packaging Market Characteristics

3. Anti-Counterfeit Packaging Market Trends And Strategies

4. Anti-Counterfeit Packaging Market – Macro Economic Scenario

5. Global Anti-Counterfeit Packaging Market Size and Growth

26. South America Anti-Counterfeit Packaging Market

27. Brazil Anti-Counterfeit Packaging Market

28. Middle East Anti-Counterfeit Packaging Market

29. Africa Anti-Counterfeit Packaging Market

30. Anti-Counterfeit Packaging Market Competitive Landscape And Company Profiles

Top Major Players: