Global Application Release Automation Market Size, Share, Growth Analysis And Forecast To 2033

Overview and Scope

Application release automation (ARA) refers to the process of automating the deployment, configuration, testing, and release of software applications across various environments, from development to production. It streamlines and accelerates the software delivery pipeline, enabling organizations to release high-quality applications with greater efficiency, reliability, and consistency.

Sizing and Forecast

The application release automation market size has grown rapidly in recent years. It will grow from $3.11 billion in 2023 to $3.55 billion in 2024 at a compound annual growth rate (CAGR) of 14.2%.  The growth in the historic period can be attributed to cost efficiency, demand for flexibility and scalability, integration complexity, automation of deployment tasks, and management of modern application architectures.

The application release automation market size is expected to see rapid growth in the next few years. It will grow to $6.14 billion in 2028 at a compound annual growth rate (CAGR) of 14.6%.  The growth in the forecast period can be attributed to agile development practices, the emergence of low-code or no-code platforms, seamless integration with enterprise tools, a shift towards microservices, and digital transformation initiatives. Major trends in the forecast period include AI-driven release orchestration, a shift to self-service automation, hybrid cloud deployment models, enhanced security automation, and serverless deployment automation.

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Segmentation & Regional Insights

The application release automation market covered in this report is segmented –

1) By Component: Tool, Services

2) By Deployment:  Cloud, On-Premises

3) By Organization Size: Small And Medium-Sized Enterprises (SMEs), Large Enterprises

4) By End-User Industries: BFSI, IT And Telecommunications, Retail And E-Commerce, Media And Entertainment, Other End User Industries

North America was the largest region in the application release automation market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the application release automation market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

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Major Driver Impacting Market Growth

The increase in DevOps practices is expected to propel the growth of the application release automation market going forward. DevOps practices refer to development and operations, a collection of procedures, equipment, and cultural norms that automate and streamline communication between IT and software development teams. DevOps practices are increasing due to the increasing complexity of software development, coupled with the need for faster delivery and greater agility. The application release automation automates the deployment process of DevOps, allowing organizations to deploy applications consistently across different environments, such as development, testing, staging, and production. For instance, in January 2023, according to the 2023 Global DevSecOps Report by GitLab, a US-based open-core company that operates a DevOps software package, around 36% of DevSecOps professionals worldwide employ DevSecOps while developing software, up from 27% in 2020. Therefore, the demand for DevOps practices is driving the growth of the application release automation market.

Key Industry Players

Major companies operating in the application release automation market are Microsoft Corporation, HP Inc., IBM Corporation, Broadcom, Red Hat Inc., Atlassian Corporation Plc, Micro Focus International plc, BMC Software Inc., ThoughtWorks Inc., Dynatrace LLC, Circle Internet Services Inc., GitLab Inc., Rocket Software Inc., Jfrog Ltd., Digital.ai Software Inc., Electric AI Inc., Chef Software Inc., CloudBees Inc., Puppet Inc., QualiSystems Ltd., Octopus Deploy Pty Ltd., Codefresh Inc., Automic Software Inc., RapidDeploy, Plutora, Travis CI GmbH, Spinnaker Global Limited, DeployHub Inc., Clarive Software Inc., Inedo

The application release automation market report table of contents includes:

1. Executive Summary
2. Application Release Automation Market Characteristics
3. Application Release Automation Market Trends And Strategies
4. Application Release Automation Market – Macro Economic Scenario
5. Global Application Release Automation Market Size and Growth
…
32. Global Application Release Automation Market Competitive Benchmarking
33. Global Application Release Automation Market Competitive Dashboard
34. Key Mergers And Acquisitions In The Application Release Automation Market
35.Application Release Automation Market Future Outlook and Potential Analysis
36. Appendix

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