The Customer Engagement Solution by The Business Research Company provides market overview across 60+ geographies in the seven regions – Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa, encompassing 27 major global industries. The report presents a comprehensive analysis over a ten-year historic period (2010-2021) and extends its insights into a ten-year forecast period (2023-2033).
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According to The Business Research Company’s Customer Engagement Solution, The customer engagement solution market size has grown rapidly in recent years. It will grow from $19.45 billion in 2023 to $21.74 billion in 2024 at a compound annual growth rate (CAGR) of 11.8%. The growth in the historic period can be attributed to social media impact, customer data utilization, automation for efficiency, focus on customer retention, customer feedback management..
The customer engagement solution market size is expected to see rapid growth in the next few years. It will grow to $34.29 billion in 2028 at a compound annual growth rate (CAGR) of 12.1%. The growth in the forecast period can be attributed to predictive analytics for anticipation, enhanced security measures, focus on accessibility and inclusivity, personal data control for customers, environmental sustainability.. Major trends in the forecast period include personalization at scale, data-driven insights for customer understanding, proactive customer engagement, customer journey mapping and orchestration, real-time engagement and feedback, integration with crm and marketing automation..
The high penetration of the internet is expected to propel the growth of the customer engagement solutions market going forward. The Internet refers to a worldwide network that helps to transmit a variety of data and media across interconnected devices. The Internet is used in customer engagement solutions for answering customer questions digitally using tools such as email, social media, live chat, and messaging apps. For instance, in March 2021, according to Internet World Stats, a US-based internet statistics providing company, internet users are 5.1 billion in 2021 worldwide with a penetration rate of 65.6%. In addition, on an average global Internet, users are spending 6 hours and 43 minutes online every day. Therefore, the high penetration of the internet is driving the customer engagement solutions market share.
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The customer engagement solution market covered in this report is segmented –
1) By Component: Solution, Services
2) By Deployment Type: On-Premise, Cloud
3) By Organization Size: Small and Medium Enterprises, Large Enterprises
4) By Vertical: BFSI, Consumer Goods and Retail, Telecommunication, Healthcare and Life Sciences, Automotive and Transportation, Media and Entertainment, Travel and Hospitality, Manufacturing, Other Verticals
Technological innovations are the key trends gaining popularity in the customer engagement solutions market. Major companies operating in the customer engagement solutions sector are introducing new technological innovations to reinforce their position in the market. For instance, In October 2022, CSG International, a US-based business support systems software and services provider, launched CSG Xponent Ignite, a customer engagement solution built from industry-specific expertise that enables businesses to quickly deploy, engage and deliver quantifiable experiences aligned with their goals. It can hyper-personalize customer communications on their preferred engagement channels. It can also provide patients with the extraordinary experiences they get from their favorite consumer brands.
The customer engagement solution market report table of contents includes:
- Executive Summary
- Customer Engagement Solution Market Characteristics
- Customer Engagement Solution Market Trends And Strategies
- Customer Engagement Solution Market – Macro Economic Scenario
- Global Customer Engagement Solution Market Size and Growth
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- Global Customer Engagement Solution Market Competitive Benchmarking
- Global Customer Engagement Solution Market Competitive Dashboard
- Key Mergers And Acquisitions In The Customer Engagement Solution Market
- Customer Engagement Solution Market Future Outlook and Potential Analysis
- Appendix
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