What is the current market size and future outlook for the call tracking software market?
The call tracking software market size has grown rapidly in recent years. It will grow from $8.84 billion in 2024 to $9.82 billion in 2025 at a compound annual growth rate (CAGR) of 11.0%. The growth in the historic period can be attributed to a rise in digital marketing, a shift to performance-based marketing, integration with CRM systems, demand for real-time analytics, and increased focus on lead generation.
The call tracking software market size is expected to see rapid growth in the next few years. It will grow to $14.7 billion in 2029 at a compound annual growth rate (CAGR) of 10.6%. The growth in the forecast period can be attributed to increasing emphasis on customer experience (CX) optimization, demand for data-driven decision-making, focus on ROI measurement, regulatory compliance requirements, and expansion of small and medium-sized enterprises (SMEs). Major trends in the forecast period include AI-powered analytics, multi-channel tracking, advanced call routing, voice recognition technology, and customization and personalization.
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How has the call tracking software market evolved, and what factors have shaped its growth?
The increasing smartphone usage is expected to propel the growth of the call-tracking software market going forward. A smartphone is a cellular device featuring operating systems, web browsing, and numerous applications. The increasing smartphone usage is driven by a combination of advancing technology, widespread internet access, and the growing integration of smartphones into daily life for communication, entertainment, and productivity. Call tracking software for smartphones enables businesses to monitor and analyze incoming calls to optimize marketing strategies and improve customer service. For instance, in February 2024, according to Uswitch Limited, a UK-based financial conduct authority, beginning in 2022, there were 71.8 million mobile connections in the UK, a 3.8% (or around 2.6 million) increase over 2021. The UK population is expected to grow to 68.3 million by 2025, of which 95% (or around 65 million individuals) will own a smartphone. Therefore, the increasing smartphone usage is driving the growth of the call-tracking software market going forward.
What are the major segments of the call tracking software market?
The call tracking software market covered in this report is segmented –
1) By Type: Inbound Call, Outbound Call
2) By Offering: Solution, Services
3) By Organization Size: Large Enterprises, Small Medium Enterprises
4) By Deployment: Cloud-Based, On-Premises
5) By Industry Vertical: Education, Information Technology (IT) And Telecommunications, Transportation, Government, Banking Financial Services And Insurance, Media And Entertainment, Automotive And Manufacturing, Energy And Utilities, Other Industry Verticals
Subsegments:
1) By Inbound Call: Call Routing And Management, Call Analytics And Reporting, Call Recording And Monitoring
2) By Outbound Call: Automated Dialing, Call Campaign Management, Performance Analytics And Reporting
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Which companies dominate the call tracking software market?
Major companies operating in the call tracking software market are Call Box, Invoca, CallRail, Marchex Inc., CallSource Inc., Infinity Tracking, CloudTalk, ResponseTap Ltd., CallTrackingMetrics LLC, CallHippo, Telmetrics, Jet Interactive, CallFire Inc., CallRoot, Agile CRM, Phonexa Holdings LLC, Ringba, Clixtell, Convirza, DialogTech, AddSource, Retreaver, WhatConverts, Caller Insight
How will evolving trends contribute to the growth of the call tracking software market?
Major companies operating in the call-tracking software market are increasing their focus on developing advanced, AI-driven call-tracking capabilities to gain a competitive edge and advance their product offering. These capabilities involve using artificial intelligence algorithms to analyze and interpret data collected from phone calls. For instance, in June 2023, CallRai, a US-based software company, launched an integration with Adobe Analytics, which allows for enhanced customer journey tracking with call data. This integration combines online lead touchpoints, and offline conversions surfaced through call tracking from CallRail directly in Adobe Analytics. It is designed to help Adobe Analytics users optimize how visitors find and interact with a website, allowing for more informed marketing decisions. The integration is available through the Tray Platform, which provides robust connectors for Adobe Analytics and CallRail, enabling easy integration and automation.
What are the key regional dynamics of the call tracking software market, and which region leads in market share?
North America was the largest region in the call tracking software market in 2024. The regions covered in the call tracking software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
What Does The Call Tracking Software Market Report 2025 Offer?
The call tracking software market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
Call tracking software refers to a tool used to monitor and analyze inbound phone calls, typically used in marketing and sales. It allows businesses to attribute phone call conversions to specific marketing campaigns or channels, providing insights into customer behavior and optimizing advertising efforts.
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