What are the recent trends in market size and growth for the canned alcoholic beverages market?
The canned alcoholic beverages market size has grown rapidly in recent years. It will grow from $7.94 billion in 2024 to $8.98 billion in 2025 at a compound annual growth rate (CAGR) of 13.2%. The growth in the historic period can be attributed to outdoor and recreational consumption, changing consumer preferences, marketing and branding strategies, innovative flavors and varieties, retail expansion, rise of craft canned drinks.
The canned alcoholic beverages market size is expected to see rapid growth in the next few years. It will grow to $15.33 billion in 2029 at a compound annual growth rate (CAGR) of 14.3%. The growth in the forecast period can be attributed to premiumization, expanding demographic reach, rising popularity of hard seltzers, regulatory changes, societal acceptance, global economic factors. Major trends in the forecast period include ready-to-drink (RTD) cocktails, sustainability and eco-friendly packaging, innovation in flavor combinations, low-calorie and low-sugar options, collaborations and limited editions, online retail and direct-to-consumer (DTC) sales.
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What are the key forces behind the canned alcoholic beverages market’s growth in recent years?
The rising demand for ready-to-eat food and beverages is expected to propel the growth of the canned alcoholic beverages market. Ready-to-eat food and beverages refer to the food and beverages that are pre-cleaned, pre-cooked, and that are used for consumption without prior cooking. The rising demand for ready-to-eat food and beverages also increases the demand for canned alcoholic beverages. For instance, in February 2023, according to Monster Beverage Corporation, a US-based beverage company that manufactures energy drinks, net sales for the company’s Monster Energy Drinks sector rose 2.6 percent to $1.39 billion in the fourth quarter of 2022, up from $1.35 billion in the fourth quarter of 2021. Therefore, the rising demand for ready-to-eat food and beverages is anticipated to promote the growth of the canned alcoholic beverages market.
What are the major segments of the canned alcoholic beverages market?
The canned alcoholic beverages market covered in this report is segmented –
1) By Product: Wine, RTD Cocktails, Hard Seltzers
2) By Alcoholic Content: High, Medium, Low
3) By Distribution Channel: On-Trade, Liquor Stores, Online, Other Distribution Channels
Subsegments:
1) By Wine: Red Wine, White Wine, Rosé Wine, Sparkling Wine, Dessert Wine
2) By RTD Cocktails (Ready-To-Drink Cocktails): Classic Cocktails, Specialty Cocktails, Low-Calorie Cocktails
3) By Hard Seltzers: Flavored Hard Seltzers, Unflavored Hard Seltzers, Hard Seltzer Wth Added Ingredients
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Which companies dominate the canned alcoholic beverages market?
Major companies operating in the canned alcoholic beverages market include Anheuser-Busch Companies LLC, Heineken N.V., Asahi Group Holdings Ltd., Suntory Holdings Limited, Diageo plc, Kirin Holdings Company Limited, Pernod Ricard, Carlsberg Group, Molson Coors Beverage Company, Constellation Brands, Bacardi Limited, Brown-Forman Corporation, The Boston Beer Company, Treasury Wine Estates, Stone Brewing Co., CANarchy Craft Brewery Collective, Kona Brewing Co., Brooklyn Brewery, Avery Brewing Company, 21st Amendment Brewery, E. & J. Gallo Winery, Union Wine Company, Integrated Beverage Group LLC, Cigar City Brewing, Barefoot Cellars, Oskar Blues Brewery
What major trends will shape the canned alcoholic beverages market during the forecast period?
Strategic partnerships and collaborations are key trends gaining popularity in the canned alcoholic beverages market. The canned alcoholic beverages manufacturers are strategically partnering and collaborating to broaden products and services. For instance, In July 2022, Diageo, a UK-based involved in beverage alcohol partnered with Vita Coco Company, a US-based The Vita Coco Company to create a line of premium canned cocktails that combines Captain Morgan rum with Vita Coco coconut water, enhancing the appeal of both brands. This collaboration enables Vita Coco to enter the alcoholic beverage market while simultaneously enhancing Diageo’s presence in the ready-to-drink segment, capitalizing on the strengths of both brands. Furthermore, incorporating coconut water as a mixer sets the product apart in a competitive landscape, appealing to consumers seeking refreshing and convenient cocktail choices.
What are the key regional dynamics of the canned alcoholic beverages market, and which region leads in market share?
The countries covered in the canned alcoholic beverages market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
What Does The Canned Alcoholic Beverages Market Report 2025 Offer?
The canned alcoholic beverages market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
The canned alcoholic beverage is a premixed drink packed in a metal can. Breweries ferment barley, wheat, and other grains to produce beer, while wineries ferment grapes to make wine. The alcohol (ethanol or ethyl alcohol) in canned alcoholic beverages is the ingredient that causes drunkenness.
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