Global Captive Portal Market Analysis 2024: Size Forecast and Growth Prospects

The captive portal global market report 2024 from The Business Research Company provides comprehensive market statistics, including global market size, regional shares, competitor market share, detailed segments, trends, and opportunities. This report offers an in-depth analysis of current and future industry scenarios, delivering a complete perspective for thriving in the industrial automation software market.

Captive Portal Market, 2024 report by The Business Research Company offers comprehensive insights into the current state of the market and highlights future growth opportunities.

Market Size –
The captive portal market size has grown rapidly in recent years. It will grow from $0.88 billion in 2023 to $1.01 billion in 2024 at a compound annual growth rate (CAGR) of 15.3%. The growth in the historic period can be attributed to internet growth, security concerns, regulatory compliance, emergence of wi-fi networks, mobile device adoption.

The captive portal market size is expected to see rapid growth in the next few years. It will grow to $1.68 billion in 2028 at a compound annual growth rate (CAGR) of 13.4%. The growth in the forecast period can be attributed to guest access requirements, integration with identity providers, business and organizational changes, increased awareness of cybersecurity, globalization and remote work trends. Major trends in the forecast period include technological innovations, advancements in authentication methods, user experience improvements, device proliferation, technology upgrades, IoT device integration, blockchain for identity verification, advanced threat protection.

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Scope Of Captive Portal Market
The Business Research Company’s reports encompass a wide range of information, including:
1. Market Size (Historic and Forecast): Analysis of the market’s historical performance and projections for future growth.
2. Drivers: Examination of the key factors propelling market growth.
3. Trends: Identification of emerging trends and patterns shaping the market landscape.
4. Key Segments: Breakdown of the market into its primary segments and their respective performance.
5. Focus Regions and Geographies: Insight into the most critical regions and geographical areas influencing the market.
6. Macro Economic Factors: Assessment of broader economic elements impacting the market.

Captive Portal Market Overview

Market Drivers –
Increasing internet penetration is expected to propel the growth of the captive portal market going forward. Internet penetration refers to the portion of the population that has access to the Internet. Captive portals are used to manage internet penetration by offering free or subsidized internet access in areas where traditional fixed-line or mobile broadband is either unavailable or unaffordable. For instance, in September 2023, according to the International Telecommunication Union, a Switzerland-based United Nations agency for information and communication technologies, around 67% of the world’s population, or 5.4 billion people, are currently using the Internet, compared to 5.3 billion people (66% of the world’s population) in 2022. Therefore, increasing internet penetration is driving the captive portal market.

Market Trends –
Major companies operating in the captive portal market are focused on developing innovative products with advanced technological solutions, such as a cloud-based Wi-Fi platform with captive portal capability, to strengthen their position in the market. A cloud-based Wi-Fi platform with captive portal capability refers to a networking solution that operates in the cloud and provides Wi-Fi services while incorporating a captive portal feature. For instance, in May 2023, GlobalReach Technology, a UK-based wireless internet service provider, unveiled a cutting-edge cloud-based Wi-Fi platform, Trusted Wi-Fi, revolutionizing the rapid deployment of customized, large-scale Wi-Fi portal services. This platform is specifically crafted for managed service providers (MSPs) and broadband carriers, enabling swift launches of Wi-Fi services tailored for its clientele. Key features of Trusted Wi-Fi include a customizable captive portal with branding options, a variety of authentication methods, anonymized data capture, and robust analytics. The platform is designed to seamlessly integrate with Wi-Fi hardware from any vendor, offering comprehensive hardware support and management. The solution empowers businesses to administer thousands of enterprise-grade services efficiently through a unified dashboard, resulting in substantial cost savings and a streamlined time-to-market process.

The captive portal market covered in this report is segmented –

1) By Type: Vendor-Native Captive Portal, External Captive Portal
2) By Offering: Platform, Services
3) By Location: Indoor, Outdoor
4) By End-Use: Hospitality And Leisure, Travel And Transportation, Entertainment, Coworking Spaces, Internet Service Providers (ISPs), Shopping Malls And Retail Outlets, Other End-Users

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Regional Insights –
North America was the largest region in the captive portal market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the captive portal market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

Key Companies –
Cisco Systems Inc., Juniper Networks Inc., Arista Networks Inc., Intelsat S.A., Aruba Networks, Extreme Networks Inc., NETGEAR Inc., Anuvu LLC, WatchGuard Technologies Inc., Boingo Wireless Inc., Grandstream Networks Inc., Satcom Direct Inc., Enea AB, Ray Corporation, Purple Wi-Fi Ltd., GlobalReach Technology Ltd., Skyfii Limited, Adentro Communications Inc., GoZone WiFi LLC, Nexnet Solutions GmbH, IronWifi Inc., Cloud4Wi Inc., Performance Network Inc., Cloudi-Fi, WifiGem Inc., Spotipo Inc.

Table of Contents
1. Executive Summary
2. Captive Portal Market Report Structure
3. Captive Portal Market Trends And Strategies
4. Captive Portal Market – Macro Economic Scenario
5. Captive Portal Market Size And Growth
…..
27. Captive Portal Market Competitor Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis
30. Appendix

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