What Are the Insights on Historic and Forecast Market Sizes of the Cognitive Media Market?
The cognitive media market size has grown exponentially in recent years. It grew from$2.14 billion in 2024 to $2.67 billion in 2025 at a compound annual growth rate (CAGR) of 24.8%. The growth in the historic period can be attributed to increased complexity in media ecosystems, demand for personalized user experiences, content monetization strategies, integration of natural language processing (NLP), addressing information overload.
The cognitive media market size is expected to see exponential growth in the next few years. It will grow to $7.2 billion in 2029 at a compound annual growth rate (CAGR) of 28.1%. The growth in the forecast period can be attributed to augmented and virtual reality (AR/VR) integration, blockchain for content verification, evolving advertising models, cross-platform content delivery. Major trends in the forecast period include personalized content experiences, emotion and sentiment analysis, automated content creation, interactive and immersive experiences, real-time content adaptation.
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How Does the Rising Number of Internet Users Propel the Growth of the Cognitive Media Market?
The rising number of internet users is expected to propel the growth of the cognitive media market going forward. Internet users are increasing rapidly because of the rapid growth of digital services and the increasing reliance on technology for various aspects of daily life has made Internet access essential for many people. The exponential growth of internet users has irrevocably altered the landscape of media consumption, giving rise to the concept of cognitive media used to actively engage the audience’s cognitive abilities. For instance, in June 2024, according to National Telecommunications and Information Administration, a US-based Government agency, in 2023, 83% of people aged 3 and older in the United States used the internet, an increase from 80% in 2021, adding 13 million more internet users over the two-year period. Therefore, the rising number of Internet users is driving the growth of the cognitive media market.
Which Segments Are Covered in Cognitive Media Market Report?
– By Component: Services, Solution
– By Technology: Natural Language Processing, Deep Learning and Machine Learning
– By Deployment: On-Premises, Cloud
– By Application: Predictive Analysis, Security Management, Content Management, Network Optimization, Recommendation and Personalization, Customer Retention, Other Application
– By End User: Banking Sector, Retail Sector, Healthcare Sector, Other End User
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Which Major Companies Operate in the Cognitive Media Market?
Major companies operating in the cognitive media market include International Business Machines Corporation, Google LLC, Amazon Web Services Inc., Microsoft Corporation, Salesforce.com Inc., Adobe Inc., Baidu Inc., Nvidia Corporation, Veritone Inc., Albert Inc., Crimson Hexagon, Valossa Labs Oy, SoundHound AI Inc., Newsrx, ByteDance Ltd., Kenshoo Inc., Zeta Global Holdings Corp., Kitewheel LLC, Clarifai Inc., Spotad Ltd., Accenture plc, Alteryx, Cisco Systems Inc., Brandwatch, Video Intelligence AG, OpenText, SAS Institute Inc., Hewlett Packard Enterprise Company LP, Pegasystems Inc.
What Key Trends Are Emerging in the Cognitive Media Market?
Technological development is a key trend gaining popularity in the cognitive media market. Major companies operating in the cognitive media market are focusing on technological developments to sustain their position in the market. For instance, in March 2023, Juji Inc., a US-based artificial intelligence company engaged in the development of chatbot, empathetic AI solutions, launched a new generative AI tool for automating cognitive AI chatbot creation that allows any organization to rapidly develop customized AI chatbots without using new IT resources or writing any code. These cognitively intelligent AI chatbots can scale human teams to manage and automate high-touch, high-stakes interactions by utilizing superior human interpersonal abilities like active listening and comprehending body language.
How Does the Regional Analysis Look for the Cognitive Media Market?
North America was the largest region in the cognitive media market in 2024. The regions covered in the cognitive media market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
What Does The Cognitive Media Market Report 2025 Offer?
Cognitive media refers to the inferential methods employed by the human user, instead of physical aspects of the computer representation. This media is used for developing explainer films, whiteboard videos, representations, and infographics, making the information more user-friendly. The Cognitive Media Market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
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