Global Commercial Display Market Analysis 2024 – Estimated Market Size And Key Drivers

The Commercial Display Global Market Report 2024 by The Business Research Company provides market overview across 60+ geographies in the seven regions – Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa, encompassing 27 major global industries. The report presents a comprehensive analysis over a ten-year historic period (2010-2021) and extends its insights into a ten-year forecast period (2023-2033).

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According to The Business Research Company’s Commercial Display Global Market Report 2024, The commercial display market size has grown strongly in recent years. It will grow from $50.95 billion in 2023 to $54.60 billion in 2024 at a compound annual growth rate (CAGR) of 7.2%. The growth in the historic period can be attributed to growing demand for high-definition and high-resolution displays, the rising need for effective advertising and communication solutions, the expansion of retail and commercial spaces, improved affordability and accessibility of display technology, increasing urbanization, and regulatory support.

The commercial display market size is expected to see strong growth in the next few years. It will grow to $73.10 billion in 2028 at a compound annual growth rate (CAGR) of 7.6%. The growth in the forecast period can be attributed to digital transformation initiatives, a shift towards interactive and connected environments, rising demand for advertising and information display, sustainability initiatives, and globalization. Major trends in the forecast period include the adoption of LED technology, the growth of interactive displays, the expansion of digital signage, integration with IoT, advancements in LED technology, and increasing demand for large-format displays.

The increasing demand for digital signage is expected to propel the growth of the commercial display market going forward. Digital signage is a form of electronic display that uses digital technology to broadcast multimedia content, such as text, images, and video, to inform or advertise to audiences. The demand for digital signage is due to the growing need for dynamic content delivery in retail, enhanced customer engagement through interactive features, and efficiency gains in information dissemination across various industries. Commercial displays in digital signage showcase high-quality, visually impactful content that attracts and retains audience attention in retail, corporate, and public spaces. For instance, in March 2023, according to a report published by Kiosk Marketplace, a US-based online media company, global sales of interactive display kiosks surged to $14.52 billion in 2022, marking a 20% increase from $12.1 billion in 2021. Therefore, the increasing demand for digital signage will drive the growth of the commercial display market.

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The commercial display market covered in this report is segmented –

1) By Product: Digital Signage, Display Monitor, Display Television (TV)
2) By Component: Hardware, Software, Service
3) By Technology: Liquid Crystal Display (LCD), Light Emitting Diode (LED), Other Technologies
4) By Display Type: Flat Panel, Curved Panel, Other Panels
5) By Application: Retail, Hospitality, Entertainment, Stadiums And Playgrounds, Corporate, Banking, Healthcare, Education, Transportation

Major companies operating in the commercial display market are focusing on adopting AR and VR technologies in display solutions, such as on-set virtual production (OSVP) displays, to enhance immersive experiences and streamline production workflows. On-set virtual production (OSVP) displays refer to advanced display technologies in filmmaking and live production environments to create immersive and realistic virtual backgrounds and environments directly on set. For instance, in April 2024, ROE Visual, a China-based provider of digital display technologies, launched an Obsidian LED Display Solution, a professional-grade LED display tailored for the film industry. Obsidian offers superb black levels, making it ideal for extended reality (XR) filming. Its mask design expands the panel surface without affecting output quality, and the reinforced frame allows for creating access holes up to 2 meters wide and 2 meters high for equipment like lighting fixtures. Obsidian uses 50% less energy than traditional LED panels at the same brightness (220-watt max/110-watt average), reducing studio costs and extending product life. The indoor panel’s IP63 rating ensures surface waterproofing, making it versatile for on-set requirements.

The commercial display market report table of contents includes:

1. Executive Summary
2. Commercial Display Market Characteristics
3. Commercial Display Market Trends And Strategies
4. Commercial Display Market – Macro Economic Scenario
5. Global Commercial Display Market Size and Growth
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32. Global Commercial Display Market Competitive Benchmarking
33. Global Commercial Display Market Competitive Dashboard
34. Key Mergers And Acquisitions In The Commercial Display Market
35. Commercial Display Market Future Outlook and Potential Analysis
36. Appendix

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