How has the cross-platform software market evolved, and where is it heading next?
The cross-platform software market size has grown rapidly in recent years. It will grow from $90.09 billion in 2024 to $104.61 billion in 2025 at a compound annual growth rate (CAGR) of 16.1%. The growth in the historic period can be attributed to proliferation of multiple operating systems, globalization of markets, evolving consumer behavior, developer community collaboration and legacy system integration.
The cross-platform software market size is expected to see rapid growth in the next few years. It will grow to $187.62 billion in 2029 at a compound annual growth rate (CAGR) of 15.7%. The growth in the forecast period can be attributed to rapid evolution of technology, growing importance of collaboration and integration, shift towards hybrid and multi-cloud environments, focus on efficiency and cost reduction and demand for scalable and flexible solutions. Major trends in the forecast period include advancements in progressive web apps, expansion of cross-platform frameworks, augmented reality and virtual reality integration, continued evolution of cloud computing, and voice and natural language interfaces.
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How have varous drivers impacted the growth of the cross-platform software market?
The increasing penetration of smartphones is expected to propel the growth of the cross-platform software market going forward. Smartphones are advanced mobile devices that combine the functionality of a traditional cell phone with features typically found in computers, such as internet connectivity, multimedia capabilities, and touchscreen interfaces. Cross-platform smartphone software offers businesses a cost-effective, efficient, and scalable solution for building mobile applications that reach a wider audience and deliver a consistent user experience across multiple platforms. For instance, in October 2024, according to Demandsage, a US-based automated reporting platform that leverages data science to bring real insights As of 2022, the percentage of smartphone users in the United States reached 76.5%, reflecting a 3.8% increase compared to the previous year. Therefore, the increasing penetration of smartphones drives the cross-platform software market.
What are the primary segments of the cross-platform software market?
The cross-platform software market covered in this report is segmented –
1) By Platform: Windows, macOS, Linux, Android, IOS
2) By Type: Smartphones, Tablets, Desktops, Smart TVs
3) By Deployment: On-Premise, Cloud
4) By Application: Consumer, Business
Subsegments:
1) By Windows: Desktop Applications, Web Applications, Universal Windows Platform (Uwp) Apps, Windows Store Apps, Windows-Based Enterprise Solutions
2) By Macos: Mac Desktop Applications, Mac App Store Apps, Cross-Platform Development Frameworks For Macos, Web Applications For Macos, Macos-Based Enterprise Solutions
3) By Linux: Desktop Applications For Linux, Linux Server Applications, Linux-Based Enterprise Solutions, Web Applications For Linux, Cross-platform Frameworks For Linux
4) By Android: Mobile Applications For Android, Android Games, Android-Based Enterprise Solutions, Cross-Platform Mobile Apps For Android, Android Wear Apps
5) By Ios: Mobile Applications For Ios, Ios Games, Ios-based Enterprise Solutions, Cross-platform Mobile Apps For Ios, Apple Watch And Ipad Apps
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Which firms are leading the cross-platform software market?
Major companies operating in the cross-platform software market are Apple Inc., Google LLC, Microsoft Corporation, Amazon Web Services Inc., International Business Machines Corporation (IBM), Cisco Systems Inc., Oracle Corporation, SAP SE, Salesforce.com Inc., Adobe Inc., VMware Inc., ServiceNow Inc., Dassault Systemes SE, Synopsys Inc., Autodesk Inc., Zoom Video Communications Inc., Siemens AG, Cadence Design Systems Inc., Red Hat Inc., Atlassian Corporation Plc, Parametric Technology Corporation Incorporated., OutSystems Inc., Mendix, Slack Technologies Inc., Amobee Inc.
How will industry trends affect the trajectory of the cross-platform software market?
Major companies operating in the cross-platform software market focus on developing innovative solutions such as sustainable cross-platform browsers, to address the growing demand for resource-efficient software solutions. Sustainable cross-platform software embodies environmental responsibility, social equity, and economic viability principles, aiming to positively impact people and the planet while delivering value to users and stakeholders. For instance, in April 2024, Ecosia, a Germany-based provider of a search engine application, launched a Plant-Friendly cross-platform browser. The Ecosia browser is a sustainable, eco-friendly cross-platform browser known for its tree-planting search engine. This browser, available for Mac, Windows, Android, and iOS, offers a familiar browsing experience while minimizing environmental impact and promoting positive change. It is built on the open-source Chromium project, ensuring a user-friendly interface similar to Google Chrome. The Ecosia browser contributes to tree-planting initiatives through ad revenue, reduces energy consumption with its integrated ad blocker, and prioritizes user privacy by avoiding tracking.
Which geographic trends are shaping the cross-platform software market, and which region has the highest market share?
North America was the largest region in the cross-platform software market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the cross-platform software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
What Does The Cross-Platform Software Market Report 2025 Offer?
The cross-platform software market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
Cross-platform software refers to applications or programs that are designed to run on multiple operating systems or platforms. Cross-platform software utilizes a unified codebase and development approach to ensure compatibility across various operating systems and devices, enabling users to seamlessly access the application on their preferred platform without the need for separate versions or modifications.
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