Global Digital Ad Spending Market to Witness Substantial Growth, Boosted by Smartphone Penetration and Technological Advancements

Digital Ad Spending Market

What is the Growth Projection of the Digital Ad Spending Market?
The digital ad spending market size has grown robustly in recent years. It is projected to grow from $649.18 billion in 2024 to $711.75 billion in 2025 at a compound annual growth rate (CAGR) of 9.6%. The growth in the historic period can be attributed to increased internet penetration, mobile device proliferation, social media growth, data analytics and targeting, e-commerce expansion, and video content consumption.
In the next few years, the digital ad spending market size is expected to witness strong growth, reaching  $1030.75 billion in 2029 at a CAGR of 9.7%. The growth in this period can be attributed to increased connected TV advertising, rising interactive and shoppable ads, privacy regulations and compliance, sustainability and social responsibility, and emerging market growth. Dominant trends for the forecast period include ad fraud prevention, programmatic advertising, emerging new ad formats, content marketing integration, cross-channel integration, and AI and machine learning integration.

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How is the Increase in Tablet and Smartphone Penetration Driving the Market?
An important driver of the digital ad spending market is the rising penetration of tablets and smartphones. These mobile devices, which offer internet access, app usage, video watching, gaming, and video calling among other functionalities, have significantly increased the importance of mobile devices in the advertising landscape. Advertisers have adapted their strategies to engage their audiences through mobile devices, which will propel the growth of the digital ad spending market. For instance, in December 2023, Demandsage noted that the number of smartphone users worldwide had reached approximately 6.6 billion, demonstrating a growth of 4.2% compared to the previous year.

What are the Key Segments within the Digital Ad Spending Market?

1) By Ad Format: Display Ads, Social Media, Native Advertising, Search Ads, Video Ads, Other Ad Formats
2) By Platform: Mobile, Laptop, Desktop
3) By End User: Retail, Health care, Automotive, Media And Entertainment, Education, Transport And Tourism, IT And Telecom

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Who are the Key Players in the Digital Ad Spending Market?
Major companies operating in the digital ad spending market include Microsoft corporation, Google LLC, Meta Platforms Inc., Hulu LLC, Ignite Visibility LLC, L7 Creative, Alibaba Group Holdings Limited, Amazon Web Services Inc., Baidu Inc., Coalition Technologies LLC, Dentsu Group Inc., Disruptive Advertising Inc., Effective Spend, Omnicom Group, Publicis Groupe, Tencent Holdings Limited, Adobe Inc., The Trade Desk Inc., Verizon Communications Inc., Twitter Inc., Pinterest Inc., Snap Inc., Roku Inc., Spotify Technology S.A., Expedia Group, TripAdvisor Inc., JD.com Inc., Criteo SA, InterActiveCorp, Datorama Inc., PubMatic Inc., Magnite Inc., Taboola, Outbrain Inc., AdRoll Group, Rubicon Project Inc., Xandr Inc., OpenX, and MediaMath Inc.

What are the Emerging Trends in the Digital Ad Spending Market?
The digital ad spending market is experiencing significant changes with advancements in technology. Companies operating in the market are introducing innovative tools such as artificial intelligence, augmented reality, virtual reality, machine learning, and blockchain technology to maintain competitiveness. For example, in January 2023, Verizon Media launched the Next-Gen Solutions suite, which leverages content and real-time data signals like weather, location, and device types. This suite powers machine-learning algorithms that facilitate connection between advertisers and relevant audiences without the need for user-level profiles or browser storage. Verizon’s Next-Gen Buying feature uses these algorithms to aid advertisers without the requirement for cookies, mobile app IDs, browser storage, or user-level profiles.

Which is the Dominant Region in the Digital Ad Spending Market?
North America was the largest region in the digital ad spending market in 2024. The regions covered in the digital ad spending market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

What Does The Digital Ad Spending Market Report 2025 Offer?
Digital ad spending involves the amount spent on digital advertising, which includes any type of online marketing that uses electronic media channels to advertise a product, service, or company. The digital advertising involves paying for clicks, impressions, or other interactions that drive traffic to a website or other digital property. The Digital Ad Spending Market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.

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