Market Size Valued at USD 30.24 Billion in 2023, Anticipated to Reach USD 50.50 Billion by 2030 at a 7.6% CAGR
Market Overview
The global flavoured water market, valued at USD 30.24 billion in 2023, is projected to grow at a 7.6% compound annual growth rate (CAGR), reaching an estimated USD 50.50 billion by 2030. Flavoured water, which includes natural or artificial flavorings and optional sweeteners, has gained popularity due to its low-calorie profile and potential health benefits. It provides consumers with hydration options enhanced with vitamins, minerals, and flavors, catering to rising demand for healthier beverage alternatives.
Market Scope
The flavoured water market encompasses a variety of segments defined by type (sparkling, still, and others) and distribution channel (supermarkets, convenience stores, and others). The report explores growth opportunities and trends in key regions, including North America, Europe, Asia Pacific, Middle East & Africa, and South America.
Market Drivers
The flavoured water market’s expansion is fueled by:
- Increased Health Consciousness: Growing consumer preference for healthier alternatives to sugary sodas drives demand for flavoured water as a low-calorie and low-sugar beverage choice.
- Rising Urbanization and Disposable Income: Higher disposable incomes and a trend toward healthier lifestyles are contributing to increased flavoured water consumption, especially in urban areas.
- Product Innovation: Brands are introducing flavoured water products enriched with natural herbs, low or zero-calorie options, and functional benefits to cater to diverse health-conscious audiences.
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Market Trends
- Demand for Low-Calorie and Sugar-Free Options: Products with minimal calories and no added sugar are increasingly favored, particularly by young, health-conscious consumers.
- Sustainability and Packaging Innovations: The shift toward eco-friendly packaging is gaining momentum as brands respond to consumer concerns about plastic waste and environmental impact.
- Rise of Organized Retail: Flavoured water’s availability in supermarkets and hypermarkets is enhancing its accessibility and boosting market visibility, particularly in emerging economies.
Segmentation
- By Type:
- Sparkling Flavoured Water
- Still Flavoured Water
- Other Varieties
- By Distribution Channel:
- Supermarkets
- Convenience Stores
- Other Retail Outlets
Key Players
- Aquafina Flavor Splash (U.S)
- Herbal Water (India)
- Cargill Inc. (U.S)
- Sunny Delight Beverages Company (U.S)
- Balanced Water Company (New York)
- Kraft Foods (U.S)
- New York Spring Water (New York)
- PepsiCo (New York)
- The Coca-Cola Company (U.S)
- Nestle SA (U.S)
- Groupe Danone (Paris)
- Eklo Water (Philadelphia)
- Suntory (Japan)
- Vieve Protein Water (United Kingdom)
- Hint Water (U.S)
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Regional Analysis
The Asia Pacific region, leading with a 54.6% market share in 2023, is projected to witness robust growth due to a large consumer base and increasing health awareness in countries like China, India, and Japan. Meanwhile, North America is expected to grow at a CAGR of 7.4%, driven by the United States’ strong demand for functional water products and bottled water sales exceeding those of soft drinks.
Key Questions Answered in the Report
- What is the projected market size of the flavoured water market by 2030?
- Which factors are driving and restraining market growth?
- How are changing consumer preferences impacting the flavoured water industry?
- What are the emerging trends within the flavoured water market?
- How are key players positioning themselves in the market?
This comprehensive report provides actionable insights, supporting stakeholders to make informed business decisions, identify growth opportunities, and understand market dynamics. It covers competitive landscapes, strategic market movements, and innovations that are shaping the future of the global flavoured water industry.
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