How Have the Market Size and Growth Rate Evolved for the Global Generator Sales Market?
The generator sales market size has grown steadily in recent years. It grew from $24.5 billion in 2024 to $25.3 billion in 2025 at a compound annual growth rate (CAGR) of 3.3%. The growth in the historic period can be attributed to factors such as power outages and grid reliability, aging infrastructure, industrial growth, extreme weather events, and increased construction. Looking ahead, the generator sales market size is expected to continue its steady growth. It is projected to reach $30.04 billion in 2029 with a compound annual growth rate (CAGR) of 4.4%. The growth in the forecast period can be attributed to aging generators replacements, energy storage systems, off-grid solutions, telemedicine and connectivity, and regulatory compliance. Major trends in the forecast period include smart generators, hybrid power systems, microgrid development, grid-interactive generators, increased generator rental services, and data-centered generators.
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What is Pushing the Growth in the Global Generator Sales Market?
An increasing demand for telecommunications is expected to drive the growth of the generator sales market. The rise in demand for telecommunications can be attributed to factors such as growing demand for communications and collaborations, rising spending on telecommunications, growth of electronic devices, advancements in technology, government push, among others. Telecommunication infrastructures such as telecom stations and data centers and telecom equipment like electronic machines and computers need a continuous power supply and backup for effective operation, creating a significant need for generators. For instance, the rural subscriber teledensity in India increased to 60.33% in July 2021 from 59.14% in July 2020 according to a report by the Indian Brand Equity Foundation (IBEF). It is expected that India will have about 350 million 5G subscriptions by 2026, making up about 27% of all mobile subscriptions by that time. This increased demand for telecommunications will propel the growth of the generator sales market.
Which Are The Key Segments Within the Global Generator Sales Market?
1) By Fuel Type: Diesel, Gas, Other Types
2) By Sales Channel: Direct, Indirect
3) By Application: Standby, Prime And Continuous, Peak Shaving
4) By End User: Industrial, Commercial, Residential
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Who Are the Major Players in the Global Generator Sales Market?
Companies operating in the generator sales market include Kohler Co., Mitsubishi Heavy Industries Ltd., Rolls-Royce Holdings plc, Siemens AG, Toshiba Corporation, Caterpillar Inc., Cummins Ltd., Generac Holdings Inc., AKSA Power Generation, Briggs & Stratton Corporation, Atlas Copco AB, Aggreko PLC, MAN Energy Solutions SE, Ingersoll Rand Inc., American Honda Motor Corp., Inmesol S.L.U., Daihatsu Diesel Mfg. Co. Ltd., Wärtsilä Oyj Abp, Zwart Techniek BV, Wacker Neuson SE, Kirloskar Oil Engines Limited, Doosan Portable Power, Yanmar Co. Ltd., Deere & Company, Kirloskar Electric Company, Sterling Generators Pvt. Ltd., Mahindra Powerol Ltd., Sudhir Power Ltd., Ashok Leyland Ltd., Perkins Engines Company Limited.
What Are The Emerging Trends In The Global Generator Sales Market?
Technological advancements are gaining popularity in the generator sales market. The market is witnessing the development of innovative generators based on advanced technologies such as sustainable generators, hydrogen fuel cell generators, and others. These innovations offer continuous and efficient power supply/backup, sustainability, reduced cost, low maintenance, among other benefits. Key players in the market are focused on offering generators with revolutionary technologies to meet customer demands and reinforce their position in the market. In a significant development, in September 2024, Indian automobile manufacturing company, Mahindra & Mahindra, launched a new range of CPCB 4+ Diesel Generators. These generators, ranging from 10VA to 320kVA, are designed to comply with the latest emission norms set by the Ministry of Environment, Forest and Climate Change in India.
Which Region Dominates The Global Generator Sales Market?
Asia-Pacific was the largest region in the generator sales market in 2024. The report covers regions including Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa for the generator sales market.
What Does The Generator Sales Market Report 2025 Offer?
The Generator Sales Market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities. Generator sales refer to sales and services of generators, a machine with an internal combustion engine, and electricity generators that can supply uninterrupted power to generator installations in end-users’ requirements. The generator converts mechanical energy into electric power for use in an external circuit.
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