The Business Research Company’s report on the Amusement Parks Global Market Report 2025 Market provides insights into the global market size, growth rate, regional distribution, competitive landscape, key segments, emerging trends, and strategic opportunities.
What are the primary drivers fueling the growth of the geofencing software market in recent years?
The rise in demand for the Internet of Things (IoT) is expected to propel the growth of the geofencing software market going forward. The Internet of Things refers to a network of interconnected physical devices embedded with sensors, software, and other technologies that enable them to collect and exchange data over the internet. The demand for the Internet of Things (IoT) is on the rise due to several factors, including the proliferation of high-speed internet connectivity, the demand for data analytics and insights, and the emergence of Industry 4.0 and digital transformation initiatives. Integration of IoT with geofencing software enhances its capabilities, enabling businesses to create more intelligent, responsive, and personalized location-based experiences for users. For instance, in August 2022, according to Akamai Technologies Inc., a US-based internet company, IoT connections are expected to increase from 15.1 billion in 2021 to 23.3 billion in 2025. Therefore, the rise in demand for the Internet of Things (IoT) is driving the growth of the geofencing software market.
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What is the projected market size of the geofencing software industry, and how is it expected to grow?
The geofencing software market size has grown rapidly in recent years. It will grow from $49.63 billion in 2024 to $55.54 billion in 2025 at a compound annual growth rate (CAGR) of 11.9%. The growth in the historic period can be attributed to increasing smartphone penetration, rising demand for location-based marketing, growing adoption of internet of things (IoT), emergence of smart city initiatives, and improvements in data privacy regulations.
The geofencing software market size is expected to see rapid growth in the next few years. It will grow to $86.1 billion in 2029 at a compound annual growth rate (CAGR) of 11.6%. The growth in the forecast period can be attributed to proliferation of 5G networks, expansion of e-commerce and online retail, rise of autonomous vehicles and delivery drones, growing focus on real-time location tracking, and surge in demand for personalized user experiences. Major trends in the forecast period include dynamic geofencing for flexible boundaries, rise of privacy-centric geofencing solutions, integration of geofencing with wearables and smart devices, and environmental monitoring and conservation efforts.
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Who are the key players driving competition in the geofencing software market?
Major companies operating in the geofencing software market are Apple Inc., Google LLC (Alphabet Inc.), Samsung Electronics Co., Infosys Ltd., Environmental Systems Research Institute Inc. (Esri), XebiaLabs Inc., HERE Global B.V., GitLab Inc., MoEngage Inc., CloudBees Inc., CollabNet VersionOne Inc. (CollabNet), WebEngage, Mobstac, ConnectALL, GroundTruth, Bluedot Innovation Pty Ltd., Radar Labs Inc., Pulsate Ltd., The Mobile Majority, Leantegra, Plutora, Bleesk, Skyhook Wireless, Logitrack, PlotProjects
What key trends are expected to drive the geofencing market during the forecast period?
Major companies operating in the geofencing software market are focusing on collaborating with each other and co-developing advanced solutions, such as the self-served geofence advertising platform, to gain a competitive edge in the market. Businesses that collaborate with other organizations can gain access to complementary technologies, broaden their market reach, and increase the overall quality and effectiveness of their geofencing software. For instance, in July 2023, Ethic Advertising Agency, a US-based digital advertising company, collaborated with Simpli.fi, a US-based digital advertising platform, to launch the Qujam platform, the first self-served geofence advertising platform, aiming to empower small businesses and agencies. This platform provides various advertising options, including banner ads on mobile apps and websites, OTT CTV (Over-the-Top Connected TV) advertising on streaming video apps, and video pre-rolls. The platform addresses common challenges faced by small businesses in utilizing geofence advertising, such as high costs, managed-only options, and a lack of reporting dashboards, by offering a fully do-it-yourself platform with real-time reporting capabilities.
Which key geographies are driving the growth of the geofencing software market?
North America was the largest region in the geofencing software market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the geofencing software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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What are the key segments driving growth in the geofencing software market?
The geofencing software market covered in this report is segmented –
1) By Product Or Type: Cloud-Based, On-Premise
2) By Application: Transportation And Logistics, Retail, Healthcare And Life Sciences, Industrial Manufacturing, Media And Entertainment, Government And Defense, Banking, Financial Services, And Insurance (BFSI), Other Applications
3) By End-User: Small And Medium Enterprises, Large Enterprises
Subsegments:
1) By Cloud-Based: SaaS (Software-As-A-Service) Solutions, Managed Cloud Services, Multi-Tenant Cloud Platforms
2) By On-Premise: Enterprise-Installed Software, Custom On-Premise Solutions, Single-Tenant On-Premise Platforms
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How is the geofencing software market defined, and what are its core characteristics?
Geofencing software refers to computer programs or applications that enable users to create virtual boundaries or geographic areas, often using GPS (Global Positioning System) or other location-based technologies. These boundaries can trigger actions, alerts, or notifications when a mobile device or asset enters or exits the specified area.
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