What is the current size and annual growth rate of the green tea market?
The green tea market size has grown strongly in recent years. It will grow from $15.05 billion in 2024 to $16.01 billion in 2025 at a compound annual growth rate (CAGR) of 6.4%. The growth in the historic period can be attributed to increased awareness of the health benefits, globalization, high prevalence of lifestyle related health conditions, tea plantation expansions, growing adoption of green tea.
The green tea market size is expected to see strong growth in the next few years. It will grow to $20.4 billion in 2029 at a compound annual growth rate (CAGR) of 6.2%. The growth in the forecast period can be attributed to e-commerce growth, consumer preference for sustainability, rising tea tourism, increasing demand from an aging population, supportive government initiatives. Major trends in the forecast period include functional green teas, premiumization, convenience and ready-to-drink, fusion flavors, clean label products.
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What key drivers have fueled the green tea market’s development over the years?
The consumer’s shift toward healthy food choices is anticipated to fuel the green tea market. Healthy food choices refer to the selection and consumption of foods that contribute to overall well-being, support good health, and provide essential nutrients needed for optimal bodily functions. Green tea is a beverage or dietary supplement that has the potential to enhance mental alertness, alleviate digestive discomfort and headaches, and aid in weight loss. For instance, in May 2022, according to the International Food Information Council, a US-based non-profit organization supported by the food, beverage, and agricultural industries, around 52% of Americans followed a diet or eating pattern including clean eating (16%), mindful eating (14%), calorie counting (13%), and plant-based (12%) in 2022, a significant increase from 39% in 2021. Therefore, the consumer’s shift toward healthy food choices is driving the green tea market.
What is the segmentation for the green tea market?
The green tea market covered in this report is segmented –
1) By Type: Green Tea Bags, Green Tea Instant Mixes, Iced Green Tea, Loose Leaf, Capsules, Other Type
2) By Category: Organic, Conventional
3) By Flavored: Flavored, Unflavored
4) By Distribution Channel: Super markets And Hyper markets, Specialty Stores, Convenience Stores, Online Stores, Other Distribution Channel
Subsegments:
1) By Green Tea Bags: Standard Green Tea Bags, Pyramid Tea Bags
2) By Green Tea Instant Mixes: Powdered Mixes, Ready-To-Drink Formulations
3) By Iced Green Tea: Bottled Iced Green Tea, Brew-At-Home Iced Green Tea
4) By Loose Leaf: Whole Leaf Green Tea, Specialty Blends
5) By Capsules: Green Tea Extract Capsules, Convenient Single-Serving Capsules
6) By Other Types: Matcha Green Tea, Flavored Green Tea Blends
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Green Tea Market Report 2025
Who are the most influential companies in the green tea market?
Major companies operating in the green tea market report are Unilever Group, Associated British Foods PLC, Ito En Ltd., Bombay Burmah Trading Corporation Limited, Kirin Beverage Company, Tata Consumer Product Limited, Twinings, Bigelow Tea, The Bigelow Tea Company, Pukka Herbs, Dilmah Ceylon Tea Company PLC, Yogi Tea, Organic India, Vahdam Teas, Celestial Seasonings, Republic of Tea, Mighty Leaf Tea, Tetley, Shangri-la Tea, Stash Tea
What are the top industry trends projected to impact the green tea market?
Major companies in the green tea market are focused on developing plant-based and vegan products, such as plant-based energy drinks, for healthier alternatives and maximizing their profits in the market. A plant-based energy drink is a beverage derived from botanical sources, providing a natural and sustainable alternative to traditional energy drinks and often containing plant extracts and functional ingredients such as green tea. For instance, in May 2024, Lipton, a Netherlands-based manufacturer of various consumer goods, including tea, launched its reformulated line of green tea bags. The reimagined blends are designed to deliver smooth fruit flavor notes alongside functional benefits from natural occurring flavonoids. Varieties at launch include the brand’s signature blend, decaffeinated green tea, peach green tea, lemon green tea and honey ginger green tea.
What are the major regional insights for the green tea market, and which region holds the top position?
Asia Pacificwas the largest region in the green tea market in 2024. North America is expected to be the fastest-growing region in the forecast period. The regions covered in the green tea market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
What Does The Green Tea Market Report 2025 Offer?
The green tea market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
Green tea refers to a type of tea made from the leaves and buds of the Camellia sinensis plant that have not undergone the same withering and oxidation process as oolong and black teas. It has been used traditionally to improve heart health, regulate body temperature and blood sugar, promote digestion, and improve mental processes.
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