How has the hair growth supplement and treatment market evolved, and where is it heading next?
The hair growth supplement and treatment market size has grown strongly in recent years. It will grow from $8.97 billion in 2024 to $9.86 billion in 2025 at a compound annual growth rate (CAGR) of 9.8%. The growth in the historic period can be attributed to the rise in prevalence of hair loss conditions, increase in consumer awareness of hair health, growth in demand for natural and organic products, increased marketing efforts, the popularity of celebrity endorsements, and the proliferation of e-commerce platforms.
The hair growth supplement and treatment market size is expected to see strong growth in the next few years. It will grow to $14.25 billion in 2029 at a compound annual growth rate (CAGR) of 9.7%. The growth in the forecast period can be attributed to increasing consumer awareness, rising disposable incomes, advancements in technology, an expanding aging population, greater availability of products through online retail channels, and the influence of social media on beauty standards. Major trends in the forecast period include adopting technological advancements, innovative ingredients and formulations, innovation in delivery systems, utilization of advanced ingredients, advancements in product formulations, and enhancement of absorption of active ingredients.
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What are the key forces behind the hair growth supplement and treatment market’s growth in recent years?
The increase in the number of thyroid disorders is expected to propel the growth of the hair growth supplement and treatment market going forward. Thyroid disorders are health conditions characterized by either inadequate or excessive production of hormones by the thyroid gland or the emergence of abnormal growth within the gland. The prevalence of thyroid disorders is increasing due to factors such as environmental elements, genetic tendencies, and lifestyle alterations. Hair growth supplements and treatments are assisting people with thyroid disorders by managing the hair thinning or loss commonly linked to thyroid imbalances, offering a remedy to alleviate the impact of these conditions. For instance, in January 2024, according to Cancer Australia, an Australia-based government agency for cancer, in Australia, theprojections for 2022 indicated an expected increase, with an estimated total of 143 deaths, comprising 72 males and 71 females. Therefore, the increase in cases of thyroid disorders is driving the growth of the hair growth supplement and treatment market.
What are the major segments of the hair growth supplement and treatment market?
The hair growth supplement and treatment market covered in this report is segmented –
1) By Type: Supplements, Pharmaceuticals, Devices
2) By Form: Tablets And Capsules, Gummies And Soft Gels, Liquids, Powders
3) By Distribution Channel: Hypermarkets Or Supermarkets, Specialty Stores, Drugstores And Pharmacies, Online Retail, Other Distribution Channels
4) By End User: Men, Women
Subsegments:
1) Supplements: Oral Tablets, Soft Gels, Powder Supplements, Liquid Supplements
2) Pharmaceuticals: Prescription Medications, Topical Treatments, Hormonal Therapies
3) Devices: Laser Devices, LED Devices, Dermarollers, Hair Transplant Equipment
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Which companies dominate the hair growth supplement and treatment market?
Major companies operating in the hair growth supplement and treatment market are Johnson & Johnson Services Inc., Procter & Gamble Company, Unilever Plc, Merck and Co. Inc., L’Oreal SA, Amway Corp., Church & Dwight Co Inc., Amorepacific Corporation, General Nutrition Centers Inc., Oriflame Cosmetics AG, The Natures Bounty Co., Schiff Nutrition International Inc., Swisse Wellness, Country Life LLC, ProCaps Laboratories Inc., Wontech Co. Ltd., ProThera Inc., Curallux LLC, Capillus LLC, ExoCoBio Inc., Nioxin Research Laboratories Inc., Invite Health Inc., iRestore Hair Growth System, Ultrax Labs, Hairfinity Limited
What major trends will shape the hair growth supplement and treatment market during the forecast period?
Major companies operating in the hair growth supplement and treatment market are developing innovative solutions, such as vegan hair supplements, to cater to the growing demand for plant-based and cruelty-free products, targeting health-conscious consumers who prefer natural and ethical options. Vegan hair supplements are plant-based products designed to promote hair growth and health without using any animal-derived ingredients. For instance,in May 2022, OUAI, a US-based company that offers hair products has recently launched a new line of science-backed haircare products designed to cater to various hair types and needs. The vegan formulations are backed by scientific research, ensuring they not only cleanse but also nourish and strengthen hair. Ingredients are chosen for their efficacy, promoting smoother, healthier strands while addressing common issues such as frizz and dryness. The new products include specialized shampoos and conditioners for fine, medium, and thick hair, as well as treatments aimed at specific concerns like dandruff and scalp health.
What are the key regional dynamics of the hair growth supplement and treatment market, and which region leads in market share?
Asia-Pacific was the largest region in the hair growth supplement and treatment market in 2024. Europe is expected to be the fastest-growing region in the forecast period. The regions covered in the hair growth supplement and treatment market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
What Does The Hair Growth Supplement And Treatment Market Report 2025 Offer?
The hair growth supplement and treatment market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
Hair growth supplements and treatments refer to products designed to stimulate and promote hair growth, prevent hair loss, and improve the overall health and appearance of hair. They typically contain a combination of vitamins, minerals, herbs, and other natural ingredients that target various aspects of hair growth and health.
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