What are the latest figures on the hyper personalization market’s size and projected CAGR?
The hyper personalization market size has grown rapidly in recent years. It will grow from $21.79 $ billion in 2024 to $25.73 $ billion in 2025 at a compound annual growth rate (CAGR) of 18.1%. The growth in the historic period can be attributed to increase in internet usage, growth of e-commerce, rise in consumer expectations for personalized experiences, expansion of mobile technology, and growth availability of big data from various sources.
The hyper personalization market size is expected to see rapid growth in the next few years. It will grow to $49.6 $ billion in 2029 at a compound annual growth rate (CAGR) of 17.8%. The growth in the forecast period can be attributed to increasing demand for personalized customer experiences, growing volume of consumer data, rising of digital and e-commerce platforms, rising need for improved customer engagement and retention, and growing focus on customer-centric business models. Major trends in the forecast period include integration of AI and machine learning, adoption of omnichannel strategies, advancements in data privacy technologies, Adoption of Predictive Analytics, and development of advanced recommendation systems.
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Which Market drivers have played a significant role in driving the hyper personalization market?
The expanding e-commerce landscape is expected to propel the growth of the hyper personalization market going forward. The e-commerce landscape refers to the complex and dynamic network of interconnected entities, processes, and technologies that enable online commercial activities. The e-commerce landscape is attributed to factors such as increasing internet penetration, the proliferation of smartphones, advancements in logistics and supply chain management, a shift in consumer purchasing behavior towards online shopping, and the convenience of digital payment options. Hyper-personalization enhances the e-commerce ecosystem by delivering tailored shopping experiences, improving customer engagement, and boosting conversion rates through personalized product recommendations and targeted marketing. For instance, in August 2024, according to the United States Census Bureau, a US-based government agency, reported that the second quarter of 2024 rose by 6.7% (±1.2%) compared to the second quarter of 2023, while total retail sales increased by 2.1% (±0.4%) over the same period. Therefore, the expanding e-commerce landscape is driving the hyper personalization market.
What are the key segments within the hyper personalization market?
The hyper personalizationmarket covered in this report is segmented –
1) By Type: Cloud-Based, On-Premise
2) By Component: Software Solutions, Services
3) By End-User Industry: Banking, Financial Services, And Insurance (BFSI), Retail, E-Commerce, Healthcare And Life Science, Media And Entertainment, Education, Other End-Use Industries
Subsegments:
1) By Cloud-Based: SaaS (Software as a Service) Solutions, Cloud-Based Data Analytics Platforms, API-Driven Cloud Services
2) By On-Premise: On-Premise Software Solutions, Customizable On-Premise Platforms, Integrated On-Premise Systems
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Which key players are shaping the hyper personalization market?
Major companies operating in the hyper personalization market are Google LLC, Microsoft Corporation, PepsiCo Inc., Amazon Web Services Inc., Accenture plc, International Business Machines Corporation, Oracle Corporation, SAP SE, Salesforce Inc., Cognizant Technology Solutions Corporation, Adobe Inc., Infosys Limited, Experian PLC, SAS Institute Inc., HubSpot, Klaviyo, Algolia, emarsys eMarketing Systems, MoEngage, Dynamic Yield Ltd., Velocify, Clearbit, Sailthru Inc., Taplytics Inc., RichRelevance
Which transformative trends will shape the hyper personalization market landscape?
Major companies operating in the hyper-personalization market are developing generative AI-powered hyper-personalization platform to deliver highly tailored customer experiences. Generative AI-powered hyper-personalization platforms use AI algorithms to analyze vast amounts of data, such as user behavior, preferences, and interactions, and generate personalized content, product recommendations, marketing messages, and other tailored experiences in real time. For instance, in May 2024, Newgen Software, an India-based software company, launched LumYn, a generative AI-powered hyper-personalization platform tailored for the banking sector. LumYn enhances profitability and customer experiences by leveraging predictive intelligence and conversational AI. Its key features include behavioral segmentation, pre-built AI models for rapid insights, and a strong emphasis on data privacy. This platform boosts customer engagement and cross-sell opportunities, showcasing Newgen’s expertise in AI and banking solutions.
How do regional factors impact the hyper personalization market, and which region is the largest contributor?
Asia-Pacific was the largest region in the hyper personalization market in 2024. Europe is expected to be the fastest-growing region in the forecast period. The regions covered in the hyper personalization market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
What Does The Hyper Personalization Market Report 2025 Offer?
The hyper personalization market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
Hyper personalization refers to an advanced marketing strategy that uses artificial intelligence and real-time data to deliver highly tailored content, products, and services to individual users based on their specific behaviors and preferences. This approach offers benefits such as enhanced customer engagement, improved conversion rates, increased customer satisfaction, more effective targeting, reduced marketing costs, and a more personalized overall user experience.
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