The Business Research Company’s Internet Advertising Global Market Report 2023 is the most detailed report available on the market, including broad forecast periods and multiple geographies. The report covers the historic period – 2010-2021, and the forecast period – 2023-2032. The Internet Advertising Global Market Report 2023 evaluates internet advertising market size, growth rate, drivers, trends, and major companies.
The report provides a global perspective by covering 60 geographies and focusing on major economies in each region – Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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The global internet advertising market size grew from $418.48 billion in 2022 to $472.81 billion in 2023 at a compound annual growth rate (CAGR) of 13.0%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The internet advertising market size is expected to grow to $737.4 billion in 2027 at a CAGR of 11.8%.
The internet advertising market segments in the report are:
1) By Ad Format Type: Search Engine Advertising or Search Engine Marketing, Display Advertising, Mobile Advertising, Social Media Advertising, Video Advertising, Online Classifieds Ads, Other Ad Formats
2) By Platform Type: Mobile, Desktop and Laptop, Other Platforms
3) By Pricing Model Type: Cost Per Thousand (CPT), Performance Based Advertising, Hybrid, Other Pricing Models
4) By Enterprise Size: Large Enterprises, Small and Medium-Sized Enterprises
5) By Industry: Automotive, Healthcare, Media and Entertainment, BFSI, Education, Retail and Consumer Goods, Transport and Tourism, IT and Telecom, Other Industries
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The table of contents in TBRC’s internet advertising market report includes:
1. Executive Summary
2. Internet Advertising Market Characteristics
3. Internet Advertising Market Trends And Strategies
4. Internet Advertising Market – Macro Economic Scenario
5. Internet Advertising Market Size And Growth
…
27. Internet Advertising Market Competitive Landscape And Company Profiles
28. Key Mergers And Acquisitions In The Internet Advertising Market
29. Internet Advertising Market Future Outlook and Potential Analysis
30. Appendix
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