The marketing cloud platform global market report 2024 from The Business Research Company provides comprehensive market statistics, including global market size, regional shares, competitor market share, detailed segments, trends, and opportunities. This report offers an in-depth analysis of current and future industry scenarios, delivering a complete perspective for thriving in the industrial automation software market.
Marketing Cloud Platform Market, 2024 report by The Business Research Company offers comprehensive insights into the current state of the market and highlights future growth opportunities.
Market Size –
The marketing cloud platform market size has grown strongly in recent years. It will grow from $12.29 billion in 2023 to $13.45 billion in 2024 at a compound annual growth rate (CAGR) of 9.4%. The growth in the historic period can be attributed to digital transformation initiatives, data-driven marketing strategies, multi-channel marketing campaigns, customer experience enhancement, demand for marketing automation..
The marketing cloud platform market size is expected to see strong growth in the next few years. It will grow to $19.53 billion in 2028 at a compound annual growth rate (CAGR) of 9.8%. The growth in the forecast period can be attributed to integration of artificial intelligence (ai), emphasis on account-based marketing, privacy and compliance concerns, rise of conversational marketing, shift towards outcome-based marketing.. Major trends in the forecast period include focus on account-based marketing (abm), enhanced customer journey mapping, integration of voice search optimization, augmented reality (ar) and virtual reality (vr) experiences, strategic partnerships and ecosystem expansion..
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Scope Of Marketing Cloud Platform Market
The Business Research Company’s reports encompass a wide range of information, including:
1. Market Size (Historic and Forecast): Analysis of the market’s historical performance and projections for future growth.
2. Drivers: Examination of the key factors propelling market growth.
3. Trends: Identification of emerging trends and patterns shaping the market landscape.
4. Key Segments: Breakdown of the market into its primary segments and their respective performance.
5. Focus Regions and Geographies: Insight into the most critical regions and geographical areas influencing the market.
6. Macro Economic Factors: Assessment of broader economic elements impacting the market.
Marketing Cloud Platform Market Overview
Market Drivers –
The increasing usage of social media advertising is expected to propel the growth of the marketing cloud platform market going forward. Social media advertising refers to the practice of promoting products or services through social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and others. The marketing cloud platform provides several benefits to enhance social media marketing such as increasing email marketing goals, enabling keeping track of total customer interaction on social media, and providing automation to the marketing process. For instance, in February 2023, according to the DataReportal, a Singapore-based online reference library, Linkedin’s ad reach increased by 19.3% in 2022 and 2023 respectively. Apart from this ad reach on Twitter increased by 15.5% and Snapchat ad reach increased by 36.9% in 2022 and 2023. Therefore, the increasing usage of social media advertising is driving the growth of the marketing cloud platform market going forward.
Market Trends –
Technological advancement is a key trend gaining popularity in the marketing cloud platform market. Companies operating in the marketing cloud platform market are adopting new technologies to sustain their position in the market. For instance, in September 2022, Salesforce Inc., a US-based customer relationship management company, launched a new platform named Salesforce Inc. Genie. This new hyperscale platform is a real-time data platform that offers real-time adjustments to changing client information and requirements that enhance highly personalized experiences across sales and marketing.
The marketing cloud platform market covered in this report is segmented –
1) By Component: Platforms, Services
2) By Solution: Digital Marketing Solution, Integrated Solution
3) By Deployment Mode: Public Cloud, Private Cloud
4) By Marketing Function: Advertising, Designing, Sales Channel, Branding, Communications, Customer Support
5) By Industry Vertical: Retail And E-Commerce, IT And Telecommunication, Banking, Financial Services And Insurance (BFSI), Media And Entertainment, Healthcare, Travel And Hospitality, Other Industry Verticals
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Regional Insights –
North America was the largest region in the marketing cloud platform market in 2023. Asia-Pacific is expected to be the fastest-growing region in the global marketing cloud platform market during the forecast period. The regions covered in the marketing cloud platform market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
Key Companies –
Major companies operating in the marketing cloud platform market report are Salesforce Inc., Adobe Inc., Oracle Corporation, Pegasystems Inc., HubSpot Inc., International Business Machines Corporation, Statistical Analysis Software Inc., Cision Ltd., Redpoint Global Inc., Fair Isaac Corporation, Infusion Software Inc., Zen Cloud Technologies, Insider Pte. Ltd., Etrigue Corp., Optimizely Inc., WebEngage Technologies Private Limited, MoEngage Inc., CleverTap Inc., Braze Inc., Leanplum Inc., Airship Inc., Iterable Inc., Sailthru Inc., Bluecore Inc., Listrak Inc., Segment Inc., Tealium Inc., mParticle Inc., Treasure Data Inc., BlueConic Inc., SmarterHQ Inc.
Table of Contents
1. Executive Summary
2. Marketing Cloud Platform Market Report Structure
3. Marketing Cloud Platform Market Trends And Strategies
4. Marketing Cloud Platform Market – Macro Economic Scenario
5. Marketing Cloud Platform Market Size And Growth
…..
27. Marketing Cloud Platform Market Competitor Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis
30. Appendix
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