What Growth Has Been Recorded In The Marketing Cloud Platform Market Recently?
The marketing cloud platform market size has demonstrated robust growth in recent years, escalating from $13.15 billion in 2024 to $14.24 billion in 2025 at a compound annual growth rate (CAGR) of 8.3%. Factors such as digital transformation initiatives, data-driven marketing strategies, multi-channel marketing campaigns, and demand for marketing automation have fueled this impressive growth.
Forecast for the marketing cloud platform market signals continued rapid growth, with expected revenues reaching up to $22.11 billion in 2029 at a CAGR of 11.6%. This growth is anticipated due to the integration of artificial intelligence (AI), a focus on account-based marketing, increased concerns about privacy and compliance, the rise of conversational marketing, and a shift toward outcome-based marketing.
Would You Like A Free Sample of The Global Marketing Cloud Platform Market Report?
https://www.thebusinessresearchcompany.com/sample.aspx?id=10342&type=smp
What Forces Are Driving The Growth Of The Marketing Cloud Platform Market?
Growth in the marketing cloud platform market is being driven by the rising usage of social media advertising. Social media advertising involves promotion of products or services through various platforms such as Facebook, Instagram, Twitter, and LinkedIn. The marketing cloud platform not only enhances social media marketing but also assists in achieving email marketing goals, keeping track of customer interaction on social media, and automating the marketing process. For instance, data from the DataReportal revealed that LinkedIn’s ad reach had increased by 19.3% and Twitter by 15.5% between 2022 and 2023. Consequently, the acceleration of social media advertising is spurring the growth of the marketing cloud platform market.
How Is The Marketing Cloud Platform Market Segmented?
1) By Component: Platforms, Services
2) By Solution: Digital marketing Solution, Integrated Solution
3) By Deployment Mode: Public Cloud, Private Cloud
4) By marketing Function: Advertising, Designing, Sales Channel, Branding, Communications, Customer Support
5) By Industry Vertical: Retail And E-Commerce, IT And Telecommunication, Banking, Financial Services And Insurance (BFSI), Media And Entertainment, Healthcare, Travel And Hospitality, Other Industry Verticals
Where Can You Access The Global Marketing Cloud Platform Market Report?
https://www.thebusinessresearchcompany.com/report/marketing-cloud-platform-global-market-report
Who Are The Key Players In The Marketing Cloud Platform Market?
Prominent companies operating in the marketing cloud platform market include Salesforce Inc., Adobe Inc., Oracle Corporation, Pegasystems Inc., HubSpot Inc., International Business Machines Corporation, Cision Ltd., Redpoint Global Inc., Infusion Software Inc., Zen Cloud Technologies, Insider Pte. Ltd., Etrigue Corp., Optimizely Inc., WebEngage Technologies Private Limited, MoEngage Inc., CleverTap Inc., Braze Inc., Leanplum Inc., Airship Inc., Iterable Inc., Sailthru Inc., Bluecore Inc., Listrak Inc., Segment Inc., Tealium Inc., mParticle Inc., Treasure Data Inc., BlueConic Inc., and SmarterHQ Inc.
Which Trends Are Emerging In The Marketing Cloud Platform Market?
Increased technological advancement is a leading trend in the marketing cloud platform market. Numerous companies are adopting cutting-edge technologies to maintain their market position. For instance, in September 2022, Salesforce Inc. launched a new real-time data platform named Salesforce Inc. Genie, designed to facilitate adjustment to changing client information and enhance personalized experiences across sales and marketing.
What Is The Regional Analysis Of The Marketing Cloud Platform Market?
North America held the largest share in the marketing cloud platform market in 2024, while the Asia-Pacific is expected to be the fastest-growing region during the forecast period. The marketing cloud platform market report also covers Western Europe, Eastern Europe, South America, the Middle East, and Africa.
What Does The 2025 Marketing Cloud Platform Market Report Comprise Of?
A marketing cloud platform is a versatile marketing tool that facilitates the creation, management, and execution of digital marketing processes across several channels such as email, social media, search engines, and mobile. It generally includes features for customer data management, segmentation, targeting, content creation, automation, analytics, and reporting. The Marketing Cloud Platform Market research report from The Business Research Company provides comprehensive global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
Unlock Additional Insights Into The Marketing Cloud Platform Market:
https://www.thebusinessresearchcompany.com/purchaseoptions.aspx?id=10342
About The Business Research Company
With over 15000+ reports from 27 industries covering 60+ geographies, The Business Research Company has built a reputation for offering comprehensive, data-rich research and insights. Armed with 1,500,000 datasets, the optimistic contribution of in-depth secondary research, and unique insights from industry leaders, you can get the information you need to stay ahead.
Our flagship product, the Global Market Model, is a premier market intelligence platform delivering comprehensive and updated forecasts to support informed decision-making.
Contact Us:
The Business Research Company
Europe: +44 207 1930 708
Asia: +91 88972 63534
Americas: +1 315 623 0293
Email: [email protected]
Follow Us On:
LinkedIn: https://in.linkedin.com/company/the-business-research-company
Twitter: https://twitter.com/tbrc_info
Facebook: https://www.facebook.com/TheBusinessResearchCompany
YouTube: https://www.youtube.com/channel/UC24_fI0rV8cR5DxlCpgmyFQ
Blog: https://blog.tbrc.info/
Healthcare Blog: https://healthcareresearchreports.com/
Global Market Model: https://www.thebusinessresearchcompany.com/global-market-model