The Business Research Company’s Marketing Technology Global Market Report 2023 is the most detailed report available on the market, including broad forecast periods and multiple geographies. The report covers the historic period – 2010-2021, and the forecast period – 2023-2032. The Marketing Technology Global Market Report 2023 evaluates marketing technology market size, growth rate, drivers, trends, and major companies.
The report provides a global perspective by covering 60 geographies and focusing on major economies in each region – Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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The global marketing technology market is expected to grow from the marketing technology market size has grown exponentially in recent years. It will grow from $403.18 billion in 2023 to $488.57 billion in 2024 at a compound annual growth rate (CAGR) of 21.2%. The growth in the historic period can be attributed to digital transformation, social media growth, automation and personalization, customer relationship management, rise of digital marketing, .The marketing technology market size is expected to see exponential growth in the next few years. It will grow to $1057.07 billion in 2028 at a compound annual growth rate (CAGR) of 21.3%.
The increasing adoption of digital marketing is expected to propel the growth of the marketing technology market going forward. Digital marketing uses digital channels, platforms and technologies to promote products, services, or brands to a target audience. Digital marketing involves using various marketing technologies to promote products, services, or brands through online channels and enhance its effectiveness, efficiency and reach in today’s digital landscape. For instance, in October 2022, according to Ranktracker, a US cloud-based SEO management solution company, in 2020 and 2021, digital marketing expenditure increased by 14% and it is anticipated that the digital marketing sector will expand by 9% annually. Furthermore, in 2021, according to Oracle Corporation, a US-based computer software company, digital advertising spending worldwide was estimated to rise from $378 billion in 2020 to $646 billion by 2024. Therefore, the increasing adoption of digital marketing drives the growth of the marketing technology market.
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The marketing technology market segments in the report are:
1) By Product: Social Media Tools, Content Marketing Tools, Rich Media Tool, Automation Tool, Data And Analytics Tools, Sales Enablement Tools
2) By Deployment: On-Premise, Cloud
3) By Application: Information Technology And Telecommunication, Retail And E-commerce, Healthcare, Media And Entertainment, Sports And Events, Banking Financial Services And Insurance (BFSI), Real Estate, Other Applications
The table of contents in TBRC’s marketing technology market report includes:
1. Executive Summary
2. Marketing Technology Market Characteristics
3. Marketing Technology Market Trends And Strategies
4. Marketing Technology Market – Macro Economic Scenario
5. Global Marketing Technology Market Size and Growth
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26. South America Marketing Technology Market
27. Brazil Marketing Technology Market
28. Middle East Marketing Technology Market
29. Africa Marketing Technology Market
30. Marketing Technology Market Competitive Landscape And Company Profiles
Top Major Players:
- Apple Inc
- Microsoft Corporation
- Amazon Web Services Inc
- Oracle Corporation
- SAP SE
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