The Business Research Company’s report on the Online/Virtual Fitness Market provides insights into the global market size, growth rate, regional distribution, competitive landscape, key segments, emerging trends, and strategic opportunities.
#How have key drivers contributed to the rapid growth of the online/virtual fitness market?
During the forecast period, the rising penetration of smart devices is expected to increase the growth of the online or virtual fitness market. Smart gadgets keep track of a person’s daily activities, by connecting to other devices or networks via various wireless protocols, including Bluetooth, Zigbee, NFC, Wi-Fi, LiFi, and 5G. For example, in 2022, according to policy advice, 57% of US users of smart home devices report daily time savings, according to data from surveys and the linked home market size. They claim that these gadgets help them save an average of roughly 30 minutes each day. Therefore, the rising penetration of smart devices is expected to propel the growth of the online or virtual fitness market during the forecast period.
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How has the online/virtual fitness market size evolved, and what are the latest forecasts for its expansion?
The online/virtual fitness market size has grown exponentially in recent years. It will grow from $28.2 billion in 2024 to $38.59 billion in 2025 at a compound annual growth rate (CAGR) of 36.8%. The growth in the historic period can be attributed to strong economic growth in emerging markets, increased online fitness apps, a rise in digitalization, a growing interest in health insurance, and the outbreak of COVID-19 disease (COVID-19).
The online/virtual fitness market size is expected to see exponential growth in the next few years. It will grow to $119.58 billion in 2029 at a compound annual growth rate (CAGR) of 32.7%. The growth in the forecast period can be attributed to increasing government support, rising penetration of smart devices, and growing popularity of online fitness programs among the elderly population. Major trends in the forecast period include a focus on artificial intelligence for virtual fitness, a focus on virtual fitness stations, a focus on innovative fitness apps, and a focus on strategic partnerships and collaborations.
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Which major companies dominate the online/virtual fitness market?
Major companies operating in the online/virtual fitness market include Peloton, Les Mills International Ltd., Fitness First, ClassPass Inc., Core Health & Fitness, Econofitness, Sworkit Company, Daily Burn, Viva Leisure, Reh-Fit Centre, Cult.fit, StepSetGo, Move Technologies Group Ltd., MoveGB, VIXY BV, Wexer Virtual, Fitbit Inc., Planet Fitness Franchising LLC, GOLD’S GYM, Anytime Fitness LLC, OX Fitness Club, AYO Fitness Club, Academia Bio Ritmo, Bodytech Sports Medicine, Erada Center, Vogue Fitness, Dr. Amina Al Amiri Clinic, Sporter.com, Body and Soul Health Club, Lifeline Wellness, FitRepublik, Life Diagnostics, esadore international, Nutreats, Karien CSN Diet, Express Fitness, Matrix Fitness South Africa, MAKROSAFE Holdings (Pty) Ltd, IPS: Health and Wellness, Camelot Spa Group
What trends will shape the future of the online travel agent market?
The on-demand offering is a key trend gaining popularity in the online virtual fitness market. On-demand online fitness services enable consumers to access fitness sessions at their convenience with their choice of workout programs, exercise difficulty levels, and trainers. For instance, in May 2022, Johnson Health Technology Company, a US-based online fitness services company, launched Matrix Connected solutions through which gyms and fitness owners can create digital experiences for their members and people can take on-demand exclusive training cycles.
Which region dominates the online/virtual fitness market, and what factors contribute to its leadership?
North America was the largest region in the online/virtual fitness market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the online/virtual fitness market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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How is the online/virtual fitness market segmented, and which segment holds the largest share?
The online/virtual fitness market covered in this report is segmented –
1) By Device Type: Smart TV, Smartphones, Laptops Desktops And Tablets, Other Device Types
2) By Revenue Model: Subscription, Advertisement, Hybrid
3) By End User: Professional Gyms, Sports Institutes, Defense Institutes, Educational Institutions, Corporate Institutions, Individuals
Subsegments:
1) By Smart TV: Smart TVs With Fitness Apps, Streaming Fitness Services On Smart TVs
2) By Smartphones: Fitness Apps For iOS, Fitness Apps For Android, Wearable Integration
3) By Laptops, Desktops, And Tablets: Web-Based Fitness Platforms, Fitness Streaming Services On Tablets, Virtual Workout Programs
4) By Other Device Types: Virtual Reality (VR) Headsets, Gaming Consoles With Fitness Games, Fitness Equipment With Digital Connectivity
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What defines the structure and scope of the online/virtual fitness market?
Online or virtual fitness is the fusion of fitness with technology. Online fitness is when a coach or personal trainer provides people with fitness coaching through the Internet. Online or virtual fitness is provided through training videos offered through an app or online dashboard run by the coach.
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