What Does the Historic and Forecast Market Sizes for the Pet Wearable Market Indicate?
The pet wearable market size has seen considerable growth in recent years. It will grow from $3.94 billion in 2024 to $4.55 billion in 2025, at a compound annual growth rate (CAGR) of 15.6%. The growth during the historic period can largely be attributed to rising concerns among pet owners regarding pet health and safety, an increase in pet ownership and humanization, adoption of wearable technology in other sectors, veterinary recommendations for pet monitoring, and stringent regulatory standards for pet safety.
The pet wearable market size is projected to witness rapid growth in the coming years, reaching $8.83 billion in 2029 at a compound annual growth rate (CAGR) of 18.0%. The forecasted growth can be attributed to the expansion of telemedicine for pets, customized pet health and wellness plans, AI-driven pet behavior analysis, growth in pet fitness and activity tracking, along with an increased demand for smart pet products and accessories. Major trends forecasted include wearable tech for specific pet species, tech for pet emotion recognition, augmented reality experiences for pets, pet data marketplaces and analytics, and subscription-based pet monitoring services.
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What is Driving the Pet Wearable Market’s Growth?
The global demand for pet monitoring significantly contributes to the growth of the pet wearable market. The tendency of pet owners to treat their pets as family members and be willing to spend on pet products and services fuels this growth. As per the 2023-2024 APPA National Pet Owners Survey, 86.9 million U.S. families purchased new pets during the pandemic. In the UK, the Pet Food Manufacturers Association reported that 3.2 million households acquired a new pet during the same period. This increasing pet ownership indicates a boost in demand for pet-related goods, including pet wearable devices.
What Are the Key Segments in the Pet Wearable Market?
1) By Product Type: Smart Collar, Smart Camera, Smart Harness and Vest, Other Product Types
2) By Technology: RFID Devices, GPS, Sensor, Bluetooth, Other Technologies
3) By Application: Identification and Tracking, Monitoring and Control, Medical Diagnosis and Treatment, Other Applications
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Who are the Major Players in the Pet Wearable Market?
Notable companies operating within the pet wearable market include Allflex Inc., Avid Identification Systems Inc., Dairymaster Ltd., Datamars Inc., Felcana, FitBark Inc., Garmin Ltd., GoPro Inc., Invisible Fence Inc., Konectera Inc., Scollar Inc., Tractive GmbH, Trovan Global, PetPace Ltd., Motorola Mobility LLC, Num’axes S.A., Dogtra Shop Ltd., Dog Tracker Nano, Indiegogo Inc., GIBI Technologies Inc., Nedap NV, Omnia Technologies Pvt. Ltd., Pawbo Inc., Wagz Inc., Link AKC, Mars Incorporated, Loc8tor Ltd., Anser Innovation LLC, Pet Vu Inc., Petrek Mechanical Contractors Ltd., DOTTpet, WonderWoof Pvt. Ltd., Pawscout Inc., Voyce Inc., Petkit Network Technology Co. Ltd.
What Trends are Emerging in the Pet Wearable Market?
Companies in the pet wearable market are increasingly adopting IoT technology in pet tracking devices, allowing pet owners to track their pets’ activities and locations seamlessly. IoT-enabled pet tracking devices utilize GPS or cellular tower triangulation to pinpoint the tracker’s location, which can be accessed via a companion app installed on the pet owner’s smartphone. The benefits of IoT-enabled pet trackers include superior precision in location tracking, geofencing notifications if the pet leaves a designated area, and longer battery life. For example, in March 2024, PetPace, a pet health monitoring tech firm based in the US, launched PetPace 2.0, an AI-powered smart dog collar. The collar features continuous monitoring of vital signs, such as temperature, pulse, respiratory rate, and activity levels, using non-invasive sensors and sophisticated machine learning technology. This major development will enable early detection of potential health issues, enhancing overall pet wellness while facilitating remote assessments by veterinarians.
Which Region Holds the Largest Share in the Pet Wearable Market?
North America was the largest region in the pet wearable market in 2024. However, Asia-Pacific is expected to witness the fastest growth during the forecast period. The regions covered in the pet wearable market report include Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.
Market Definition: What Does The Pet Wearable Market Report 2025 Offer?
Pet wearables are devices that are worn on the bodies of pets, such as dogs, cats, and others. These devices serve multiple purposes, including identification, tracking, monitoring, control, medical diagnosis, treatment, safety, and security. The data captured by these wearable devices is tracked through a companion app installed on the pet owner’s smart device and is used to monitor aspects like fitness, activity, sleep time, behavior, and daily movement of pets.
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