What is the current size and annual growth rate of the playout automation market?
The playout automation market size has grown rapidly in recent years. It will grow from $1.28 billion in 2024 to $1.53 billion in 2025 at a compound annual growth rate (CAGR) of 19.5%. The growth in the historic period can be attributed to the rise of over-the-top (OTT) services, regulatory compliance requirements, the emergence of 24/7 broadcasting, expansion of multichannel broadcasting, and demand for cost efficiency.
The playout automation market size is expected to see rapid growth in the next few years. It will grow to $3.09 billion in 2029 at a compound annual growth rate (CAGR) of 19.1%. The growth in the forecast period can be attributed to increasing demand for broadcast content, the transition to IP-based workflows, the rising popularity of UHD (Ultra High Definition) and HDR (High Dynamic Range) content, the emergence of cloud-based playout services, and demand for multiplatform content distribution. Major trends in the forecast period include advanced graphics and branding, integration of AI and ML, compliance and monitoring tools, and security and content protection.
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How has the playout automation market evolved, and what factors have shaped its growth?
The expansion of the broadcasting industry is expected to propel the growth of the playout automation market going forward. The broadcasting industry encompasses the production, distribution, and transmission of audiovisual content, including television and radio programs, to mass audiences via various platforms and technologies. The broadcasting industry is rising due to increasing demand for diverse content consumption options and the proliferation of digital platforms. Playout automation improves broadcasting operations by efficiently scheduling and managing the playout of audiovisual content across multiple channels, enhancing workflow efficiency, and ensuring continuous on-air operation. For instance, in November 2023, according to the Canadian Radio-television and Telecommunications Commission (CRTC), a Canada-based government agency, broadcasting revenues experienced a 1.2% increase from the 2021 to the 2022 broadcast year. Revenue from the Digital Media Broadcasting Unit (DMBU) increased to $5.46 billion in 2022, reflecting a growth of approximately 11.2% compared to $4.91 billion in 2021. Similarly, discretionary TV revenue rose to $4.09 billion in 2022, marking an increase of approximately 3.3% from $3.96 billion in 2021. Therefore, the expansion of the broadcasting industry is driving the growth of the playout automation market.
What are the major segments of the playout automation market?
The playout automation market covered in this report is segmented –
1) By Type: Hardware, Software
2) By Application: News, Entertainment, Sports, Live Telecasts, Other Applications
3) By End-user: International Broadcasters, National Broadcasters
Subsegments:
1) By Hardware: Video Servers, Servers and Storage Solutions, Automation Controllers, Encoding/Decoding Equipment
2) By Software: Playout Automation Software, Broadcast Management Software, Scheduling and Traffic Software, Content Management Software
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Which companies dominate the playout automation market?
Major companies operating in the playout automation market report are iHeartMedia Inc.; Grass Valley USA LLC; Harmonic Inc.; Ross Video Ltd; Evertz Microsystems Ltd.; Imagine Communications; Dalet SA; NVerzion Inc.; Amagi Corp.; VSN (Video Stream Networks); Aveco; PlayBox Technology; Crispin Corporation; ENCO Systems Inc.; Etere Pte Ltd; Axel Technology SRL; Pebble Beach Systems; BroadStream Solutions; Avmeda LLC; Cinegy LLC; Pixel Power Ltd.; HARDATA Inc.; Florical Systems; 305broadcast
How will evolving trends contribute to the growth of the playout automation market?
Major companies operating in the playout automation market are increasing their focus on developing new technological solutions such as cloud playout solutions, to gain a competitive edge in the market. Cloud playout solutions are software-based systems that allow broadcasters and media organizations to manage and automate the playout of audiovisual content using cloud infrastructure. For instance, in March 2024, Brightcove, a US-based software company, launched Cloud Playout 2.0, a playout automation solution that allows organizations to curate linear channel experiences. This new version simplifies the management of linear channels and offers a centralized platform for creating, distributing, and monetizing them. It enables organizations to schedule and deliver channels to owned-and-operated websites and apps, as well as FAST platforms, diversify monetization options, engage audiences, and manage ad pod placement and duration to maximize revenue. This advanced solution streamlines workflows, enabling users to easily manage content, schedule programming, and distribute channels efficiently within a centralized platform.
What are the key regional dynamics of the playout automation market, and which region leads in market share?
North America was the largest region in the playout automation market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the playout automation market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
What Does The Playout Automation Market Report 2025 Offer?
The playout automation market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
Playout automation refers to the use of software and hardware systems to automate the management and playout of audio and video content on broadcast channels, streaming platforms, or other media distribution channels. These systems streamline the process of broadcasting by allowing media organizations to pre-plan their content, manage advertisements, graphics, and overlays, and automate the playout of pre-recorded or live content according to a predetermined schedule or playlist.
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