Global Radio Advertising Market Size and Forecast 2023-2032| Probi, Vitakem Nutraceutical Inc., Chr. Hansen Holding A/S, ProbioFerm, Probium,

The Radio Advertising Global Market Report 2023 by The Business Research Company, provides radio advertising market overview across 60+ geographies in the seven regions – Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa for the 27 major global industries. The report covers a ten-year historic period – 2010-2021, and a ten-year forecast period – 2023-2032.

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According to The Business Research Company’s Radio Advertising Global Market Report 2023, the market size will grow from $23.22 billion in 2022 to $24.84 billion in 2023 at a compound annual growth rate (CAGR) of 7.0%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of the global radio advertising is expected to grow to $31.37 billion in 2027 at a CAGR of 6.0%.

The demand for cost-effective advertising routes for big and small companies is expected to drive the demand for the radio advertising market. Although newer advertising platforms such as the internet and other digital media are gaining traction in the advertising market, radio still represents a powerful advertising medium due to its high cost-effectiveness.

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The radio advertising market is segmented:

1) By Type: Traditional Radio Advertising, Terrestrial Radio Broadcast Advertising, Terrestrial Radio Online Advertising, Satellite Radio Advertising

2) By Industry Application: BFSI, Consumer Goods and Retail, Government and Public Sector, IT and Telecom, Healthcare, Media and Entertainment

3) By Enterprise Size: Large Enterprise, Small and Medium Enterprise

The launch of digital radio is gaining popularity in the radio advertising market. Digital radio gives users greater spectral efficiency. According to data from Radio Joint Audience Research Limited (RAJAR) published in October 2021, digital listening in the United Kingdom has increased to 65.8 percent of total radio listening. DAB has surpassed AM/FM as the most popular radio listening platform, accounting for 43 percent of total listening versus 34.2 percent for AM/FM. Moreover, if digital modulation methods that require more complex transmitters and receivers are used, more information could be transmitted in comparison to traditional analogue modulation schemes.

The radio advertising market report table of contents includes:

1. Executive Summary

2. Probiotics Dietary Supplement Market Characteristics

3. Probiotics Dietary Supplement Market Trends And Strategies

4. Probiotics Dietary Supplement Market – Macro Economic Scenario

5. Probiotics Dietary Supplement Market Size And Growth

26. Africa Probiotics Dietary Supplement Market

27. Probiotics Dietary Supplement Market Competitive Landscape And Company Profiles

28. Key Mergers And Acquisitions In The Probiotics Dietary Supplement Market

29. Probiotics Dietary Supplement Market Future Outlook and Potential Analysis

30. Appendix

Top Major Players: